Conversations at The Edge

As entrepreneurs, we have the opportunity to ask ourselves what do we want to be when we grow up and how quickly do we want to get there? 10x scaling might not be for everyone and that’s OK. All future decisions regarding funding and growth will all stem from this foundation. 

Join Ami Kassar as he talks you through what comes next, helping bring your financial decision-making, both big and small investments, into the logical, helping leaders arrive at the right balance for each unique business plan.

The vast majority of fast-growing companies never take any external funding: their customers are the backbone of their funding strategy. 

We invited the best-selling author and London Business School professor John Mullins to talk about five novel approaches to funding he has come across after in-depth research into the customer-funded phenomenon.

Digital transactions don’t need to come at the cost of the human touch. And with the Relationship Economy, the human touch is actually a competitive advantage!  

With this approach, the primary currency should be the emotional connections made with customers, employees, and vendors. 

We invited John DiJulius, an authority on world-class customer service and serial author, to share how you can take your business’ customer experience to a higher level.

For your business to succeed in a competitive market, you need to stand out. To help with that, we invited speaker/author David Rendall to share an eight-part framework for achieving competitive separation by embracing flaws. We talk about setting clear organizational strengths and weaknesses, capturing consumers’ attention, and more!

Thriving human beings build profitable businesses. So how do you help your people thrive?
It all comes down to... Chutzpah! Successful leaders use it to get ahead.
In this episode, we meet with Mason Harris, author, keynote speaker, and the ‘’Chutzpah Guy’’, to talk about enhancing your team’s work, personal lives and your business!

Bestselling author of Biz Dev Done Right, Caryn has helped thousands of business owners and salespeople secure initial meetings with high-level decision-makers in almost every major Fortune 100 and 500 company.

For this episode, she joins us to answer the question: What’s working in sales right now?

Thanks to rapid changes in the market, it’s getting more challenging to close deals. 
In this episode, we’ve invited best-selling author Jeff Thull to walk us through what it takes to effectively convey the value of your service/solution. A noted expert in complex sales, Jeff walks us through successful selling in the modern era and how the best salespeople close.

Inflation is soaring and we're seeing increasing pressures to adjust contracts, salaries and renegotiate prices.

 To help you navigate pricing, we’ve invited Hermann Simon, a noted expert on strategy, marketing, and pricing with a global range of clients to his name. Tune in to learn how to respond to inflation and what you should know about your customers’ views on your prices!

Do you have a great marketer on your team?

In this episode, we talk with our in-house expert, VP of Marketing Rebekah Thomas! Find out what’s changing, what’s staying the same, and where to uncover opportunities in the world of marketing.