In this months episode of CONVERSATIONS WITH KEVIN DESIGN.DIRECTOR for COLOUR Kate Reid sits down with salon owner Dean McDonald to answer your burning questions around KEVIN.MURPHY’S newest colour line CODE.

What are the best brunette formulas to remove red from the hair? What is the difference between CODE and COLOR.ME? Can you mix CODE and COLOR.ME and if you do what will happen? LIQUID or CREAM for Grey blending and what will be the result for each? 

Kate and Dean dive into ACTIVATORS, grey coverage, reflects, and building a versatile salon portfolio. Discover why some colours thrive with heat, how product choice can make or break your result and Dean shares his clients feedback on CODE, how CODE fits into his salon business and why he has transitioned only some of his client to CODE and why.

In this month’s episode of CONVERSATIONS WITH KEVIN, Caroline Kells, Sarah Lund, and Wade Blackford sit down for an exclusive, behind-the-scenes look at the making of this year’s KEVIN.MURPHY 25/26 Campaigns: DREAMTIME BEACH and NIRVANA.

They dive into how the vision for these campaigns came to life, explore the bold direction the brand has taken, and share the fun, creativity, and personality that shines through in the imagery, videos, and ambassadors. Don’t miss this candid and inspiring conversation with the creative minds behind the magic.

View Dreamtime Beach and Nirvana here https://kevinmurphy.com.au/lookbook-f.html

In this month’s episode of Conversation With Kevin, Nathan Gorman sits down with Director of Education for North America Sarah Lund to dive into the excitement of Paraiso Miami Swim Week. With KEVIN.MURPHY leading hair for the event, Sarah gives us a sneak peek behind the scenes of the 5 days, 16 shows, and nearly 350 models at one of fashion’s most vibrant events. Sarah shares her unique perspective on the experience, including what it was like presenting the Icon Award for Sustainability at the Swimwear Icon Hall of Fame.

In this episode of CONVERSATIONS WITH KEVIN, Nathan Gorman is joined by KEVIN.MURPHY Global Brand Manager Lauren Parker to explore the new and improved BODY.MASS.

They discuss the updated fragrance levels and the reasoning behind the changes, the hair’s natural shedding and growth cycle, and how BODY.MASS fits into salon and your clients routine. They also break down the powerful new formula and ingredients, explaining how they elevate the product’s performance.

Nathan and Lauren also shed light on the KEVIN.MURPHY SAMPLE.ME program, sharing key insights and feedback gathered from the professional community.

In this week’s episode of CONVERSATIONS WITH KEVIN, DESIGN.DIRECTOR Kate Reid is joined by Asia Pacific COLOR.MASTER Alex Fuchs to unpack the art of formulating with KEVIN.MURPHY+CODE, our smart permanent colour system.

Together, Kate and Alex take you through the full consultation journey, share their favourite formulations and professional insights, and dive into the colour wheel and the science that underpins CODE. You'll also learn their go-to tips for grey coverage and discover their must-have shades and formulas across each colour family.

They also reveal their expert tricks and techniques to help achieve flawless results with CODE every time.

In this months episode of CONVERSATIONS WITH KEVIN Nathan Gorman is joined by co-host Kate Reid and renowned social media educator for hairdressers, Ash Bailey, to explore the latest industry trends and strategies for 2025.

In this insightful conversation, they’ll discuss how to maximise your content, streamline filming time with clients, and leverage social media to grow your salon business and your brand.

From capturing high-quality images and showcasing hair colour to implementing effective growth strategies, Ash provides expert tips to help you stay ahead in the ever-evolving digital landscape. Plus, Ash will share valuable insights on time management and content planning to ensure you’re making the most of every opportunity to connect with your audience and boost your visibility.

Follow @socialcoachash

Introducing KEVIN.MURPHY+CODE 

Join DESIGN.DIRECTOR for COLOUR, Kate Reid, and COLOUR.MASTER, Alex Fuchs, as they delve into the groundbreaking KEVIN.MURPHY+CODE colour line. Together, they will explore its key features and benefits, discuss how it seamlessly integrates into the salon, and unveil the advanced technology behind the range. Kate and Alex will also share insights into the carefully selected key ingredients, including some of their personal favourite formulas, and an insight into what makes this innovative colour line truly unique. 

In this episode of CONVERSATIONS WITH KEVIN, Nathan Gorman is joined by Sarah Lund and talented bridal, makeup and hair artist Ally Nicole.  

In this podcast, Ally Nicole takes you behind the scenes of her successful business journey, shares her secrets to scaling her business by going the extra mile to care for her brides, navigating the pressures of burnout, and how authenticity played a crucial role growth. 

From building a thriving Instagram community to 1.2 million followers to mastering content creation, Ally Nicole opens up about her biggest lessons learned along the way. Tune in as she dives into the importance of vulnerability, hard work, and dedication in the beauty industry. 

Nathan Gorman is joined by Global DESIGN.DIRECTORS Wade Blackford, Kate Reid, and Pascal van Loenhout to discuss the evolving trends they are observing within the hair industry, the impact of social media, and managing client expectations and behaviours. They share how these shifts inspired the creation of PEOPLE, the 2025 Education Collection. They outline their process for creating a collection and how they seamlessly combine their ideas to develop a cohesive and fluid final product.

Introducing BEYOND BEIGE, 5 new BEIGE SHADES to COLOR.ME GLOSS! Join Kate Reid and Leland Olsen as they explore the five newest additions to the COLOR.ME GLOSS family. In this session, they share their favourite formulas, expert tips and techniques for zone toning, colour balancing, and intermixing shades. They also discuss the ideal client for each shade, providing valuable insights for enhancing your colouring skills.