Conversations with Kevin

Vincent Tercé, General Manager of KEVIN.MURPHY France, shares with us the education experience at the new KEVIN.MURPHY academy in Paris, France. Opened in 2018, the academy is located in the beautiful fashion district in the 1st arrondissement in Paris and offers unparalleled cut, colour and style classes featuring sought after industry artists.

The LOVE Brigade. Lisa Marx, KEVIN.MURPHY V.P of Sales and Education in North America, has created the hottest sales program in the beauty industry. Empowering Distributor Sales Consultants with the tools to approach premium salons in their territory, Lisa outlines how this innovative program is changing how consultants approach their business - by learning successful tactics through the Love Brigade training!

Kicking off the digital LAUNCH.ME package, Global Director of Education Development, Tim Abney, takes us through the latest edition to the REJUVENATE regimen - YOUNG.AGAIN DRY CONDITIONER. Now available on demand, gain consumer insights and learn how to position the product and its key features and benefits through social media channels.

This week we are sitting down with Patty Remes Vice President of Digital Marketing for KEVIN.MURPHY. Patty talks about how digital marketing differs from traditional marketing, why a focus on digital marketing is critical for success in today’s competitive beauty environment and how KEVIN.MURPHY’s key initiatives continue to build our business and lead us into the future!

Are you ready for the holidays?! Director of Business Development for North America, Pasha Ghanei, shares how KEVIN.MURPHY sets salons up for retail success during the busiest time of the year. Pasha shares his expertise and details his favourite products from the 2019 Holiday Promotions including SWEET.HYDRATION, SPEAKING.VOLUMES and FIRST.CRUSH - our Limited Edition hair perfume.

COLOR.ME Education Manager, Jodana Geary, shares expert insight on COLOR.ME’s CREAM.LIGHTENER. The new highly cosmetic bleaching cream offering maximum control and up to 7 levels of lift. Jodana shares the key features and naturally derived ingredients that make this innovative, hydrating and conditioning formula unique, a few of her favourite lightening techniques, and why CREAM.LIGHTENER is the perfect choice for global application.

At KEVIN.MURPHY, we strive to be part of the solution, not the problem. Deeply committed to creating a more sustainable industry, Kevin Murphy joins the discussion surrounding the biggest initiative in KEVIN.MURPHY history - our commitment to creating packaging with 100% Ocean Waste Plastic. Learn how our new packaging will positively impact oceans across the globe.

Sue and Tim discuss dry shampoo and conditioner.

Sue and Patty discuss digital media marketing plans for Kevin Murphy.