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Why do some brands become part of our identity while others disappear from memory? The answer may have less to do with advertising and more to do with trust, emotion, belonging, and the story a business tells.
In this episode of Conversations with Rich Bennett, Rich speaks with lifelong entrepreneur, brand creator, former business professor, manufacturing expert, and author Joe Gulesserian. Joe explains why every successful brand has a soul and how businesses can create experiences that customers do not simply recognize, but genuinely feel.
Together, Rich and Joe explore:
The conversation also takes an entertaining turn into automobiles, negotiation, professional wrestling, and the storytelling power of unforgettable heroes and villains.
Discover Joe’s books, The Guerrilla Guide for Entrepreneurs & The Rest of Us and The Practical MBA on Economics, at https://practicalmba.ca/.
This episode is sponsored by Daniel McGhee and the Victory Team. Learn more at https://victoryteamsells.com/.
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Greta Garbo was more than one of Hollywood’s greatest stars. She helped change how women saw themselves and how the world viewed female independence.
Rich speaks with author Scott Reisfield, Garbo’s great-nephew and the author of Greta Garbo: The Rise of the Modern Woman. Drawing from family letters, personal memories, and years of archival research, Scott separates the real Garbo from the myths surrounding her private life and abrupt disappearance from motion pictures.
In this conversation:
Scott also recommends the best films for first-time Garbo viewers and shares the surprising question he would ask his great-aunt today.
Learn more about Scott and his books at https://scottreisfield.com/.
This episode is sponsored by Sits & Wiggles Pet Care. Learn more at Best Dog Walkers & Cat Sitters in Bel Air | Sits & Wiggles Pet Care
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What drives someone to turn an idea, personal experience, haunting, song, or childhood challenge into a book? Recorded at the Book Fair at Bel Air, this special episode brings listeners into 11 candid conversations with authors working across an extraordinary range of genres.
Rich Bennett speaks with Patrick R. Field, Callie Thomas, Melissa Roos, Sarena Strauss, Steven Gellman, E.D. Lippert, Nicole M. Wolverton, Mermaid Tasha Haight, Calia Wilde, Lore Blackwood, and Piper Thomas. Together, they share the stories behind their writing, the realities of publishing, and the unforgettable feeling of connecting with readers.
Listeners will discover:
The conversations cover paranormal fantasy, science fiction, horror, romance, young adult fiction, children’s literature, music, environmental conservation, allergy awareness, pen names, and more.
Explore the featured authors, purchase their books, and support their work by leaving an honest review. Subscribe to Conversations with Rich Bennett, share this episode with a reader or aspiring writer, and join the conversation.
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Artificial intelligence can help you work faster, but could careless use of it make your brand forgettable? Award-winning author and business strategist Aurora Winter returns to explain how to use AI without giving up your voice, credibility, or humanity.
Aurora is the founder of Same Page Publishing and the author of Turn Words Into Wealth and Marketing Fast Track. She helps authors, entrepreneurs, and thought leaders clarify their messages, publish books, build authority, and transform their expertise into greater impact and profitable opportunities.
In this conversation, Aurora and Rich discuss:
Aurora also explains how a short book helped generate $250,000 in new business and why every business owner should consider becoming a published author.
Get Aurora’s updated resources at https://turnwordsintowealth.com/ and learn more at https://samepagepublishing.com/.
Subscribe to Conversations with Rich Bennett, leave a review, and join the conversation by sharing what you believe makes your voice impossible for AI to replace.
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Success can hide an extraordinary amount of pain. Former professional Muay Thai fighter Hannah Dalby appeared unstoppable while privately battling grief, methamphetamine addiction, abusive relationships, overtraining, and emotional exhaustion.
In this episode of Conversations with Rich Bennett, Hannah reveals how losing her boyfriend at 18 created a pattern of working harder, achieving more, and numbing everything she did not know how to process. She went on to build businesses, lead sales teams, buy homes, and become a champion fighter, but the life beneath those accomplishments was falling apart.
Today, Hannah is a human integration specialist and founder of The Jungle on Australia’s Sunshine Coast.
You will hear:
Hannah also discusses nutrition, hormones, fascia release, emotional stress, and the importance of helping people reclaim their own inner authority.
This episode is sponsored by Four Seasons Landscape and Construction Services.
Listen, subscribe, and share the episode with someone who may be trying to outrun what they are carrying. Then join the conversation by leaving a comment or contacting Rich directly.
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What if the strongest business strategy is simply learning how to connect with people? Mortgage professional and podcaster Joseph Webb joins Rich to explain why relationships, trust, and genuine curiosity remain powerful in an increasingly impersonal world.
Joseph has spent more than 20 years in mortgage lending and is a partner at Blevins Home Mortgage. He is also the creator of Connected to the Webb, a locally focused video podcast showcasing the people, businesses, organizations, and stories that make the community special.
In this conversation:
The conversation also takes a few entertaining turns through bourbon, oysters, cigars, basement podcast studios, and a possible future community tasting event.
Look for Connected to the Webb on YouTube and learn more about Joseph’s work through Blevins Home Mortgage.
This episode is sponsored by Paul Applegate of Edward Jones. Call 410-297-7267 to ask about a no-cost, no-obligation retirement checkup.
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Targeted violence rarely happens without warning. The bigger problem may be that the people noticing those warning signs are not communicating with one another.
Robert Mahoney is the founder of TVTP Solutions and a nationally recognized expert in behavioral threat assessment, targeted violence, and terrorism prevention. Drawing on more than 15 years of federal, state, and local government experience, Robert explains why communities must balance security and emergency response with proactive prevention.
In this conversation, Robert and Rich discuss:
Robert also explains why cameras, metal detectors, hardened buildings, and active-shooter plans are protective measures rather than true prevention. He shares a more human-centered approach built around observation, communication, early support, and coordinated care.
Learn more about Robert and his work at https://tvtpsolutions.com/.
This episode is sponsored by American Auto Repair. Visit AmericanAutoRepairInc.com or call 410-679-6500.
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What if the habit helping you cope with stress is now creating even more of it? Dr. Gary Sprouse returns to explain how recognizing that cycle can help you change it without allowing shame or harmful labels to define you.
Known as “The Less Stress Doc,” Gary is a retired primary care physician, speaker, and author of Highway to Your Happy Place: A Roadmap to Less Stress. In this conversation, he introduces his concept of “stress-reducer loops,” recurring patterns that can involve alcohol, tobacco, social media, work, shopping, exercise, self-sacrifice, or almost anything used to escape stress.
You will learn:
Gary also shares plans for Loop Breakers, his hybrid educational program designed to help people understand their patterns, reduce stress, and build healthier responses.
Learn more about Gary at https://thelessstressdoc.com/ or contact him at [email protected].
This episode is sponsored by Tar Heel Construction Group. Visit https://tarheelconstructiongroup.com/ or call 410-638-7021.
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What if one invitation, prayer, book, or act of kindness could change someone’s entire life? Jennifer Godwin believes the smallest acts of faith can create ripples that travel farther than we will ever know.
Jennifer is the author of Go Make Ripples, a practical and personal book encouraging Christians to share their faith through everyday actions. After running a photography studio for 24 years, Jennifer entered retirement with no plans to become an author. Then a calling she had first experienced in a dream 20 years earlier returned, leading her through a demanding three-year writing journey.
In this conversation, Jennifer and Rich discuss:
Jennifer also shares how writing the book opened unexpected doors to speaking, new relationships, and opportunities she never could have planned.
Learn more, purchase Go Make Ripples, or invite Jennifer to speak at GoMakeRipples.com.
If this conversation encourages you, subscribe to Conversations with Rich Bennett, leave a review, and share the episode with someone who could use a little hope. Then create a ripple of your own.
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What happens when a novelist and a painter trust their creative instincts enough to build an entirely new world together? This conversation reveals how one unexpected connection developed into an immersive experience combining fiction, fine art, history, mystery, and magic.
International bestselling author Jessica Dodge and visual artist Jenny Barroso join Rich to discuss their collaboration on The Cursed Painting of Gabriel Moretti. As Jessica writes this dual-timeline historical fantasy, Jenny creates original paintings inspired by its scenes. Their vision includes illustrated editions, an online gallery, behind-the-scenes videos, an audiobook experience, and a combined book launch and art exhibition.
In this episode:
Visit The Forgotten Witch and Jenny Barroso’s website to explore their work and follow the project.
Special thanks to Book Fair Bel Air for sponsoring this episode.
Subscribe to Conversations with Rich Bennett, leave a review, and share this episode with someone who has been waiting for the courage to follow their creative calling.
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From the publisher's feed
Join Rich Bennett and his dynamic cohosts as they engage with individuals from diverse backgrounds—authors, entrepreneurs, activists, and everyday heroes—uncovering their unique stories and…
Tune in to discover stories that uplift, inform, and connect us all. Subscribe now to be part of these compelling conversations.
Interested in being a guest on Conversations with Rich Bennett? Reach out to Rich Bennett through PodMatch: https://www.podmatch.com/hostdetailpreview/richbennett.