Conversion Marketing Radio

In this Episode, Ben Willson interviews Kyle Rawson a CEO of Two (2) companies, Darci Media & Syphon Sound.

The "Nitty-Gritty" and What to look out for:

• The secrets behind how to make video content that can entertain and convert the audience into interested leads... the answer is NOT what you might think it is
• Kyle talks about how a single video caused his business to sell out of Inventory in less than 24 hrs of releasing the video
• What the struggles of an early entrepreneur goes through and how to continue pushing through those entrepreneurial battles to the other end
• And lastly, the time when Ben and Kyle first met on a mountain and Kyle telling Ben to continue "Falling" on film

Link to the Kickstarter Video that helped launch Syphon Sound and turn it into the Brand that it is today.

Video Link: https://youtu.be/2doLdkN-_jo

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Why do we fear what we don’t know?...

As a child did you ever avoid eating your vegetables, or fruits, or something else?

And as you grew up you continued to avoid trying it, almost to the point that you don't even know why you avoid it anymore?

Then one day you decide to try it out and you discover that the amazing, life changing, maybe your new favorite food?

and you ask to yourself “Why did I believe this food tasted so bad for so long without trying it?”

What if this same concept happened to you in your business and you discovered a way to increase your revenue exponentially?

[Intro - Welcome to Conversion Marketing Radio]

“Belief window” - Hyrum W. Smith

A belief window is something that we as humans have based upon experiences, beliefs of principles (religious and secular), and is what guides our actions from what our beliefs are.

Example: If you were bitten by a doberman pinscher as a child, most likely you will always be afraid of them as you grow up and your belief will be that all doberman pinschers are vicious dogs that attack people.

The functions of an individual's “belief window” can be correlated to the person’s age. Most likely the older the individual, the more beliefs this person may have, and can be “Stuck” in their own ways/beliefs from the amount of experiences they’ve had throughout their lives.

My “Belief Window” Lesson ...

If you’ve been following along with this Podcast, you’ve heard me talk about Trilify before, both the ups the downs of that E-commerce project I launched with two other friends of mine.

When we were getting ready to launch our minimum viable website to see what happened when we ran our test marketing campaign.

We created a shared document that each of us could add products that we thought would sell well.

I remember giving a ton of thought to what our target market would buy (Teenage girls… unpredictable)

My friend Dallas was doing a majority of adding products and I was looking at everything he had added to our list and I remember seeing a bright yellow hat with an embroidered banana on the front.

I specifically remember this product standing out to me and I questioned if we should add it to our catalog, even knowing that this was all just testing our MVP (concept), I questioned it that badly thinking it was going to actually deter the site visitor into leaving....

A couple days we later launch…

For those of you who know the story, once we pushed the “start” button

it was like opening the flood gates,

our website shut down for a moment from the amount of new traffic on the site without warming up our server to handle that amount.

There were so many orders coming in that we couldn’t see on t

[00:00:00] HEY GUYS WHAT IS UP! We've got to today's featured guest. In fact more than just a feature guest one of my all time favorite people who just tread in the path of entrepreneurship. His name is Steve Larsen. I'm sure many of you have heard of him if you haven't you're behind times and you've got to go check out his podcast that cell phone or radio. Steve are you ready to rock? Well I'm pumped.

[00:00:28] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If You're here to learn about maximizing conversions for Your business, Without wasting money on "Vanity" results, Consider subscribing to this Podcast. And Now, Here's Your Host, Ben Willson.

[00:00:52] Steve works at Click Funnels and I say works. I mean he probably plays act Click Funnels company was charging the world by storm for just a number of reasons.

[00:01:04] He works directly with the founder of Click Funnels, Russell Brunson, as His main sales funnel builders, for multimillion dollar clients. He's got a rapidly growing podcast called 'Sales Funnel Radio'; If you literally haven't heard of it, you're probably going to want to schedule out like a week of time and just like that (That's what I do in my opinion).

[00:01:29] I honestly do believe Steve is the best sales funnel builders in the world and it looks like other people's opinions are clarifying that too. I've known Steve for quite some time and in fact in Marketing Class [from College] we can mix it up and our passion for pushing the envelope in online marketing really is what I feel like caused friendship, right?

[00:01:55] Yeah it was actually you leaning over to me saying hey hook stripe up like this instead.

[00:02:02] That's how we started. You know I was watching bob's or whatever and you know I can do this and that or that I was like whoa you know what I'm doing. Friendship you know dude weirdos United or we were the only to see in there in the marketing class or it was funny. Like you you like marketing. You're like yeah I'm in this class you know like well there's 30 other people in this class. Are just getting degrees. And like maybe I actually do.

[00:02:32] In one of his latest podcasts he mentions that he's a 'seven year night' overnight success which couldn't be more true.

[00:02:42] And we'll get into that definitely on this podcast. And the last thing is the single greatest quality that stands out to me after all the years of knowing Steve is his tenacity and relentless pursuit for pushing through anything hard or difficult that comes along his path. And it's all for the purpose of creating the life that he wants to with. Steve you want to take him in and fill in the gaps from that intro and also just give us a little glimpse into your personal life.

[00:03:12] Yeah of course man that's super nice of you. You're gonna make me weep over here. A business though a lot of fun memories growing up and all the cool crazy stuff he's the teacher. I was thinking through all the businesses when he said that the seven year overnight success. One day I was sitting down. I was like I wonder how many times like I actually failed before quote unquote you know hitting it or

CMR-3-Interview-Grant-Tanner-Conversion-Marketing-Radio-Ben-Willson.mp3

[00:00:03] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients Into paying customers. If you're here To learn about maximizing Your business, Without wasting money on "Vanity" results, then consider subscribing to this podcast. And Now, Here's Your Host, Ben Willson.

[00:00:24] Hey Guys, Welcome to Conversion Marketing Radio. I am super excited for today we have a special guest on the show. His name is Grant Tanner; someone that I've known for quite a while and is an absolute rock star at selling. He's also taken into the Internet marketing world and even quit his job recently to do so. And I can not believe that the Internet is just trying to prepare itself for brands and he's able to do what he does selling on the Internet.

[00:01:00] It's just going to change everything. So welcome Grant. Thank you. Absolutely.

[00:01:07] I know Grant from when him and I used to be at the small consulting agency in the health care industry and Grant actually was he came in to be a business development guy and to absolutely change the way that the company was selling their services. And so I wanted to kind of pick Grant's brain because he's known for selling being some of the best sellers and all his companies and businesses that he's been in. And see what some of his tactics strategies his secrets are of how to close any deals.

[00:01:41] Yeah absolutely.

[00:01:43] So before you get into a sale is there any secrets any tricks you do anything to get your mind repaired.

[00:01:55] Yeah I mean depending on the context right. So.

[00:01:59] I like to look at sales and some of my formal sales training is you want to look it's you know I've I've been formally trained as more of consultative or more consulting as opposed to selling like you're like teaching people or you want to have a conversation with someone.

[00:02:18] OK. And really the whole thing is you want to.

[00:02:23] This you want to you want to find the facts you want to discover their issues.

[00:02:28] You want to learn about their needs and you want to really when it comes down to is what is driving them right. What is their ultimate motivation?

[00:02:40] And so there is there is some formal sales training is called Find.

[00:02:44] If I end the facts issues issued these drivers and that can be more of a foundation or a way of selling.

[00:02:52] Right. So we use that we use that in the financial industry a lot of people would come in and kind of start with the facts. Hey what brings you into my office today and why are you here and what can I do for you. You know sitting down and having a conversation and yet they come in and say hey here's my issue right the lay down an issue and they say Oh well I am wanting to open up college savings account for my kid or I want to do this or that. And then you go from the issue to me. OK so really the ultimate need is you're going to need some X amount of money you're going to need X you know down in the future and ultimately you want to kind of get to the whys you know like why is that.

[00:03:34] Why is that even important to you.

[00:03:36] And then they can open up and say oh well it's always been my dream to pay for my children's college education because I want to see them succeed in life and that's on my bucket list. Right.

[00:03:47] And so you can get to that as you can discover really what drives them and what motivates them or another way of saying it is a lot of people sum it up is the one word in what pain. Right.

[00:03:59] What is the prospects. Pain. Right. What's the pain point?

[00:04:05

Conversion Marketing Radio EP1: The Netflix Dilemma

[00:00:00] I've got a question for you guys. If Netflix only gave you one movie or TV show to watch at a time and you had two buttons one that said "Yes, watch this movie now".

[00:00:11] And the other by and I said "no thanks". Next choice do you think that Netflix would be more or less successful.

[00:00:21] Welcome to Conversion Marketing Radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on "Vanity" results, Consider subscribing to this podcast. And Now, Here's your host Ben Willson.

[00:00:43] Hey, What's going on guys. How are you doing today. You know I've been thinking about this topic for quite some time now.

[00:00:51] In fact I wrote it out several months ago before I ever considered making a podcast or anything and I just felt like I needed to get it out there and so I wrote it out for myself initially and I'm excited to share with you now and for myself to go through and dive deeper into the entire concept knowing that I'm sharing it with other people.

[00:01:13] So I've got a buddy who I consider to actually be a really good friend of mine. He's a phenomenal marketer in fact he is probably one of the best sales funnel builders in the entire world. You might have heard his name is Steve Larson. He's got his own podcast called cell phone or radio. If you haven't checked it out yet definitely hop over there ASAP. He drops some amazing content every single week. That is literally life changing so when he first started his podcast I was honored to actually be the very first person that he interviewed. At least that's what he tells me. Hopefully that's still true of Stephen so I was doing a like a new business venture at the time with two other friends of mine and as Stephen was starting this and I was telling him about some of the successes he wanted to do an interview. So here's what was going on with that business venture. So we had just launched a minimum viable product on NVP to actually test and see if it was going to work out. And right after we launched I mean I'm talking minutes after launching there was an absolute proven model that we thought wow this is going to be so successful so in that first day we sold eight thousand dollars worth of products in fact that was like 24 hours our sites shut down we had so many people on it at that time. And what came to find out was we had 50000 unique visitors in that very first month.

[00:02:55] The craziest part of all it was without spending a single penny on advertising. So you're probably asking what we did. If you want to learn more check it out on Steevens podcast.

[00:03:08] Because this side of the story goes a little different way. So if you want to see the happy side of it. Check out his podcast. When we first started. And then you can hop back over here and hear the rest of the story because it's great. So good. So my then business partners and I thought we had proven our idea and that this was really going to take off we could replicate it over and over and over again and just crush it. And so what we did is we took two months improving our Web site we took and took quality pictures. We paid to license a ton of awesome pictures and videos to make sure that we looked legit. In fact we also listed more than 500 products from various suppliers around the world and making sure that we also had unique interesting awesome stuff that was similar to other top brands in the industry. Our goal was to make. Our company look and appear as if we were this massive brand that people had never heard of and we actually branded it like we were from the UK figured that was going to be pretty attractive to people thinking weve got a fas

Conversion Marketing Radio Ep 2: Why a Marketing Infrastructure Should be Your Top Priority

[00:00:00] Here's the question of the day is advertising a gamble or a calculated risk.

[00:00:08] Welcome to conversion marketing radio. Uncovering the secrets of how to convert your dream clients into paying customers. If you're here to learn about maximizing conversions for your business. Without wasting money on any of the results. Consider subscribing to respond to. It. Now. Here's your Host, Ben Willson.

[00:00:31] Hey guys how are you doing today. That's been a great day today for me. I'm actually recording this podcast before I head home for the night. I was teaching to potential clients about the importance of not doing what I would call "random acts of marketing" but instead set up an infrastructure or like a system or processes to get the most out of your advertising dollars. A good way to explain this and how I explain this to them was when I was running a running the marketing for an event company I we were challenged with a big issue we needed to get to new cities because if you do the same events in the same city your audience members or attendees get burned out and they stop showing up because the experience isn't as valuable or memorable as before because it's happening so often and it's a big issue trying to get to new cities because you don't have any pre attendees people I can vouch that it's a it's a positive event it's going to be impactful they're going to be able to create these awesome memories and with the amount of events that are happening these days there's a lot of saturation for people's time. Right there's only so many Friday nights that you can hold events and so many times that people are that attendees are going to all other events because they don't necessarily go week after week because even then it's it's not really special. Right. So we need it's come up with a way that could allow us to get to a new city without losing a lot of money.

[00:02:09] Right if you show up to an events just relying on those tickets and attendees don't show up or who you were hoping to show up. You run the risk of losing a lot of money either in your advertising or in the amount of product that you brought that you brought to the event and all the costs that went into it such as like staging speakers things you've got Arends if you don't have the amounts of attendees it really really can put a big damper in your expenses and you can lose a lot of money. So we needed to do this without risking a loss and being able to go into new cities and actually end up coming up with a sequence of advertising steps that really helped me to understand the value of creating and marketing infrastructure or like this process which later became the exact process for the event company it's a market it's a new series and I'm sure that it was going to be successful before they ever stepped foot into the town. So I wanted to share with you guys the same thing that I shared with this client today of what we laid out and what to start looking into your own business of how how you can start ensuring this is less of a gamble and more of a calculated risk.

[00:03:25] So three months before the events we created a a like campaign or a Facebook campaign to LIKE our Facebook page. This was to introduce the idea of the company and the type of event that we were going to have. We used images that we use and all the other advertising but it was literally just to Like our page. We would also then do that. We broadcast it out to a like a more of a broad audience and not to too specific the first part and what was the advertising would say as we're coming to your town and we're coming soon. You could even put out like a we would sometimes put out a like a reference to the month but maybe not even like an exact date if we didn't know that the tow