Conversion Tracking Playbook

Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.   

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(01:30) - Attribution 101
(05:30) - What data dependencies does attribution software have
(09:30) - Why is demand so high for attribution software
(15:00) - Decision making for $40 million brand
(19:00) - Do you still need native pixel tracking?
(26:08) - Attribution software vs data warehousing
(29:20) - Consulting on how to take action

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Links Referenced:

https://www.getelevar.com/

https://www.northbeam.io/

https://enquirelabs.com/

https://www.daasity.com/

Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Jon Cairo share the 10 most common tracking issues we see (and fix) on headless Shopify websites. Plus you'll learn how you can prevent these issues on your own headless website and what we see in the future of Shopify's Hydrogen framework.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(02:30) - What are challenges specific to Google Analytics tracking
(13:00) - What are challenges with Facebook and other marketing channels
(20:20) - Benefits we hear from Elevar customers why they're going headless
(29:20) - How to manage headless analytics implementations
(35:45) - Predictions on future of headless, Hydrogen, etc

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Links:
https://www.getelevar.com/
https://www.getelevar.com/analytics/shopify-headless-analytics/
https://packdigital.com/
https://getshogun.com/frontend
https://nacelle.com/
https://hydrogen.shopify.dev/

Brad Redding (Connect on LinkedIn and Twitter) discusses the benefits, challenges, and responsibilities of owning and managing your own Google Tag Manager Server-Side container. Plus learn about server-side tracking alternatives to GTM.  

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(00:30) - Difference of web vs server-side container
(03:45) - Benefits to server-side containers
(10:40) - Your responsibilities of owning a server-side container
(15:30) - 4 alternatives to GTM server-side container (for server-side tracking)
(18:00) - Pro's and Con's

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Links:
https://www.getelevar.com/

https://www.getelevar.com/guides/server-side-tagging/overview/

Brad Redding (Connect on LinkedIn and Twitter) shares 5 examples of how to improve data collection for subscription features on D2C eCommerce websites. The goal -- 1) unlock insights to help improve % of subscription orders vs one-time (to increase LTV) and 2) reduce churn (to increase growth rate).

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:

(1:30) - Benchmark data on D2C subscriptions from ProfitWell
(4:00) - 5 examples of subscription event tracking to help improve conversion rate & reduce churn
(9:00) - Re-thinking post-purchase email flows for subscription businesses (to help reduce churn)
(12:30) - How sending onsite behavior events to other channels like Klaviyo, Facebook can help reduce churn

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Links:
https://www.getelevar.com/

Brad Redding (Connect on LinkedIn and Twitter) shares how one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:

(1:00) - 2 reasons why I'm talking about this (+ the stats)
(4:40) - Why an affiliate driving $200K+ in revenue threatened to cancel contract with a brand
(5:50) - Why affiliates change who they promote
(9:00) - How to improve accuracy of affiliate conversion tracking

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Links:
https://www.getelevar.com/
Affiliate stats - https://findstack.com/affiliate-marketing-statistics

Brad Redding (Connect on LinkedIn and Twitter) and Thomas Slade (LinkedIn) discuss client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed).

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We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Show Notes:
(01:25) - Client-side tracking & fingerprinting
(05:10) - Server-side Tracking
(06:40) - GTM Server-Side container & why everything hasn't moved server-side
(11:40) - Real-time data processing constraints
(16:00) Black Friday Rate-limiting data constraints
(20:00) Undocumented benefits to client-side tracking

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Links:
https://www.getelevar.com/