Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 10 real-life examples of tracking questions, issues, and resolutions from recent customer interactions with our team. 

Topics include:

• Tracking on Global-E/International checkouts
• Facebook over-attribution
• Headless data layer implementation and testing
• Subdomain landing page tracking
• Custom event naming convention for Google Analytics
• What type of data does Elevar collect
• Is Shopify split-testing their checkout?
• Why are Elevar's order notes missing
• Blending data layers
• Can you split conversions from native Google Shopping app

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Facebook Over vs Under Reporting

GA Event Tracking Naming Convention Tips

Also be sure to listen to our previous episodes on Headless Tracking (w/Jon Cairo) and Custom Landing Page attribution. 

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and guest Nikki Elbaz (Connect on LinkedIn and Twitter), talk all about converting via copy and emails. Nikki is a legendary conversion copywriter and shares her tips on where she goes for inspiration, brands that are crushing the copywriting game, copywriting changes during market changes, how she analyzes email performance today, and thoughts on AI copywriting. 

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Nikki Elbaz

Bonjoro

Baboon to the Moon

Drizzly

Avoma

Fellow App

Open AI / Dalle


-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. 

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

How to Market in Downturn by HBR

US Consumer Price Index in Recession

Salesforce prediction on BFCM

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:

1. What is consent management & consent mode
2. How does it impact your tracking
3. What are examples of different cookie categories 
4. Why is compliance needed
5. How does it work with client-side tracking
6. How does it work with Elevar's server-side tracking

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Elevar's Consent and Privacy management docs

Charles Farina Twitter and Simo Ahava Twitter

Google Ads EU Consent announcement

GA4 Funnel episode

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:

• # 1 system Chase thinks brands should focus on building first
• Founder vs outsourcing product-market fit
• Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
• Do you have enough revenue to test and is it worth it?
• Optimizing content pages through unique lead opt-ins
• Creative optimization
• Biggest CRO wins and failures 

We hope you enjoy!

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Electric Eye

Honest Commerce Podcast

Rightmessage

A/B Test Significance Calculator by VWO

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

eCommerce Playbook Podcast

Andrew's podcast episode with Taylor Holiday @ CTC

Common Thread Collective

[email protected] (reach out for the GA vs Facebook templates!)

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:

1. GA4 -- creating cohorts by gender
2. Segmenting Product and Collection landing page groups
3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?
4. Content analysis funnel -- how does your homepage content funnel users to the appropriate experience
5. Feature analysis -- how to segment out feature usage to determine impact on conversion rates

-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

GA4 Path explorer

Feature Analysis segmentation example

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.

-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Splitting subscription vs one-time purchases via GTM

Selling Plans for Shopify (subscription liquid variables)

Facebook Subscribe event

How to Set Up Google Optimize on Shopify

Google Optimize sync vs async

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent).  

-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

How To Block Spam Events from Facebook Pixel via GTM

Elevar Facebook Conversion API for Shopify

Facebook's New "Basic Ads" 

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the most common tracking issues we see with custom landing page funnels like headless sites, Webflow + Shopify combos, Shogun, Zipify, and Wordpress. Plus you'll learn how to implement fixes to ensure these are non-issues for your own site.

-----
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:

Headless Tracking Podcast w/Jon Cairo

URL Decorator

How to Implement Elevar on Zipify Landing Pages

Top Headless Analytics Learning Lessons