Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:

- Basic definitions 
- Why conversion tracking is not a new problem
- Why technical marketing matters to compound business growth
- How tracking works online
- Difficulties with tracking
- Is tracking needed if you only advertise on one channel
- GA4 data driven model
- Tracking beyond attribution enforcements 

Enjoy!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his process for performing year over year analysis to answer questions like "Why is ____ down compared to last year", "What trends are impacting our performance?", "Where should I focus my optimization efforts for the remainder of the year?". Use these simple frameworks to help you get more out of your Google Analytics data in a limited amount of time.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the future of consent compliance (GDPR, CCPA) and why the experience for end users, brand owners, and consent integrators needs a major overhaul. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links:

Elevar's Server-Side Consent Integrations


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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about merchandising funnel reports in GA4 and Universal Analytics, why content measurement is critical during holiday & how to do it, optimizing the Rebuy Smart Cart with Attentive opt-ins, post-purchase SMS flow tips, and how to tag Google Ads events to track holiday traffic. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

Bandit A/B Testing

Baymard Institute Optimization Tips

Rebuy Smart Cart Apps


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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about real-time reporting needs during peak Black Friday Cyber Monday shopping days. Learn what to consider with Universal Analytics, GA4, Elevar, and how to trust your setup is working as expected if you see delays in reporting. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

GA4 Real-Time Reporting

Elevar Real Time Reporting

Google Cloud Instance Upgrade

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), answers the most commons questions that Elevar customers have had about Shopify's New Checkout 1 Upgrade and the new Pixel Manager and Web Pixel API. Questions include differences for Plus and Non-Plus stores, options for upgrading, options for rolling back, what gaps to expect, how checkout.liquid is impacted, and more.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

Shopify Pixel Overview from Elevar

Elevar Customer Training and Q&A Registration

Checkout Extensibility Overview

Pixel Manager Overvew

Elevar Integrations

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks about the concept of Bandit Testing during high traffic short time periods (like holidays!) to maximize the gains from your experimentation and a/b testing program this Q4. You'll also learn about a/b test learnings from previous holiday periods to boost your performance this holiday season.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

Pricing UX Optimization Tips

Bandit Testing 101

Thumb Zone Testing

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), talks all about the new Shopify Pixels feature just released for all Shopify Plus and Non-Plus merchants. The Web Pixel API is part of the larger ongoing rollout of the new faster and optimized checkout from Shopify. If you currently rely on adding tracking into the checkout.liquid file or use Google Tag Manager inside checkout this is a must-listen.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

Shopify Pixels

Shopify Changelog

Upgrade Options for Existing Customers

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Aman Advani, Co-Founder @ CEO of Ministry of Supply, talk about building a Product IQ metric from conversion data to help drive product design, marketing, and strategic business decisions. This is a must-listen for brand owners who lead with product!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links:

Ministry of Supply

Limited Supply Podcast

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!