Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar's overview on Cookie Expiry and how it works

Simo Ahava Post

Webkit

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Microsoft Clarity

GA4 Shopify Slack Group (for report examples, etc)

Elevar Headless doc

Shopify GTM Pixel Doc

Elevar's GTM Pixel Details

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks through 7 ChatGPT prompts he used to test out results from a data analytics and CRO strategist perspective (including copy/pasting loads of data into prompt to analyze). Plus he shares news about Shopify's Google Tag Manager Web Pixel integration and what to look out for before diving in headfirst. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Shopify GTM Pixel Doc

Elevar's GTM Pixel Details

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 specific examples of onsite conversion optimization improvements and the underlying data behind them. Brad also shares how to calculate the data behind a UX issue we found that could make a customer an extra $50K/month. 

Plus you’ll learn about Elevar’s new public Benchmark that charts key metrics like conversion rate, RPV, and others by revenue band, vertical, and date range. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar Index Benchmark

Plus Stores -- How to maintain tracking when upgrading to checkout extensibility

GA4 event tracking setup tips

True Classic Tees

Elevar Changelog

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), share the details on what they are seeing on the data collection side of GA4 and the data reporting differences when comparing to Universal Analytics. It was a live Q&A with customers and partners of both companies -- so you can hear what others are thinking about as well. 

Bonus -- you'll hear Brad's breakdown on the new native GA4 integration that Google just released for Shopify. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar

Daasity

GA4 Channel for Shopify

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), shares a tip on ensuring Attentive signups and Klaviyo activity is connected, Elevar's new support for non-Shopify sites like headless and custom landing pages, TikTok post-purchase survey data reporting, the latest news and updates related to GA4, and what we're seeing with Shopify's Checkout Extensibility rollout.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- Attentive + Klaviyo tip

- Slack invite for GA4 group

- Fairing and Kno for TikTok integration

- Elevar's server-side tracking support for headless sites

- Checkout Extensibility upgrade process for Shopify Plus stores

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Gabriel Freeman, Founder of GLC Analytics (Connect on LinkedIn) perform a working session on how to get Big Query connected to Google Sheets to automate daily and weekly reporting for your eCommerce brand (visit YouTube for our full video version).

Big Query sounds scary -- but this shows how a non-technical marketer can get up and running using free tools to set the foundation for your own data warehouse. You'll learn how to pull in your Shopify order and customer data, blend with other datasets like GA and Facebook, and connect to visualizations inside Google Sheets and Google Slides. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- Connect with Gabriel Freeman on LinkedIn

- Fivetran and Stitch Data

- Linking Big Query to Google Sheets

- Watch on Youtube

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android's new "iOS-like" privacy rollout and the impact on consumer tracking, Shopify's new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts -- and how an overflowing bathtub relates to GA4 July timeline.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- Google's Privacy Sandbox

- New York Times "Digital Ad Quality Sucks" Article

- Checkout One Rollout Notes

- GA4 Slack Community Invite

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) joins the eCommentary Podcast with Andy Gray to discuss the evolution of Elevar since founding, how we apply customer insights to our roadmap, the nuanced differences of client-side vs server-side tracking, and how the tracking headwinds are impacting advertising and attribution today. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- eCommentary Podcast

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) is joined by Mikko Rekola (Connect on LinkedIn), Chief Evangelist at Woolman to discuss the do's and don'ts of measurement for brands operating in the European Union, Shopify Markets, GA and Big Data differences between US and EU, and the macro-economic risks that brands face in Europe. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links from episode:

- Connect with Mikko

- Woolman

- Ellis - Business Intelligence Tool for EU Brands

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!