Conversion Tracking Playbook

Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Tydo

Connect with Alex on LinkedIn

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

A special video podcast training! Brad Redding and Jon Cairo are joined by Stockton Fisher of Better Than Data and Mediauthentic to conduct walkthrough of building Looker Studio reports, including real-time metrics, from your GA4 data. Before getting into the training, we also discuss nuances and "gotchas" of GA4's UI reporting that causes confusion and leads to incomplete analysis.

To watch the Youtube version with screenshare go here: https://youtu.be/FHj9Bs8vvGY

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

ga4realtime.com -- get your real time report created

Tydo

Mediaauthentic

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Jacob Hagberg, CDO of Sky Diamond Elite, to share his unique experiences working with Fashion and Luxury brands such as Prive Revaux and Mother. You'll learn about brand vs direct marketing and measures taken to protect brand equity; how Jacob's team likes to seed influencers to maintain brand vision when you don't have full control, and Jacob's page by page CRO tips.  

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Sky Diamond Website

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. 

Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elephant Room

Gift Note

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Signal Loss -- what it is and how it impacts marketers

Brad Redding, Founder & CEO @ Elevar, is joined by Laura Stude, Co-Founder @ Surefoot, to talk all things conversion optimization and user testing. You'll here Laura's go-to BFCM conversion rate optimization hacks, how to implement a usability scorecard, how to conduct your own user research, and overall trends in CRO.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Neilsen Norman Group (UX research)

The Mom Test Book

Surefoot website

Connect with Laura on LinkedIn

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Signal Loss -- what it is and how it impacts marketers

Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

GA4BigQuery.com

GA4BigQuery on Twitter

Connect with Johan on LinkedIn

Upgrade to Checkout Extensibility with Elevar Tracking

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You'll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Fingerprint

Webkit


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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Reporting Scopes Explained

Top 7 Most Common Questions Explained

Elevar's GA4 Integration and Training Options

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Host of The Unofficial Shopify Podcast, Kurt Elster, joins Brad Redding to share his insights on how D2C brands & marketers can get started in the booming world of podcasting to build a loyal audience. You'll learn tactical tips that save hours in production time, the mental battle through the first 100 episodes, how to measure the impact of podcasts, and a few of Kurt's hidden gems of his favorite Shopify apps and native features.

Connect with Brad on LinkedIn

Connect with Kurt here

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Kurt's Website

Unofficial Shopify Podcast

Chat GPT Splitter Tool

Castmagic

Matrixify App

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut!

Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did. 

Connect with Brad on LinkedIn

Connect with Nevin over email -- [email protected]

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!