Conversion Tracking Playbook

In this episode Brad Redding, Founder & CEO of Elevar and Jim Swift, CEO of Buxton, discuss the acquisition and what this means for the world of D2C and Retail brands. You'll learn a bit about Buxton's history, the technology behind Buxton, and what it brings to Elevar's customers. Elevar + Buxton coming together creates an omnichannel powerhouse empowering brands to create exceptional customer journeys and implement true personalized 1:1 marketing strategies -- tune into this episode to hear Brad and Jim get into the weeds on how this future looks!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

FAQ on Acquisition for Elevar Customers

Official Announcement

Elevar

Buxton

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

CQL Website

Connect with John on LinkedIn

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this special episode Brad Redding, our Founder & CEO, shares 4 frameworks that you can use in your own 2024 forecasting. You'll learn about the L4 forecasting model and how this grounds reality, a 10 year -> 3 year -> 1 year strategic plan process, pre-loading your calendar for all of 2024 with your big rocks (including personal initiatives, too!), and a trick learned from David Cancel (Founder of Drift). 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Drift

Jesse Itzler Calendar

Dan Martell SaaS Academy - Pre Loaded Year

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Shopify Changelog

Firefox Cookie Blocking

GTM Consent Mode v2 Replay

Basic vs Advanced Definition and Visual

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

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Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad is joined by Drew Marconi, Co-Founder & CEO of Intelligems, to talk price optimization. You'll learn about some of the data and experiments that brands have run with Intelligems, why 95% have found better pricing packages, some creative BFCM campaign testing Drew is seeing brands perform, and how to continue pricing optimization through the end of year and into January. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Intelligems

Elevar Summit session with Drew and Dylan (from Heatmap)

Ash Melwani's talk from Elevar Summit

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Brad and Jon catch up on a variety of topics including GA4 reporting quirks to be aware during holiday analysis, views on our analysis done on iOS17 traffic so far, what we think big platforms really care about customer data wise, the YouTube Ad Blocker legal fight going on in Europe, and data pipelines. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Purchase Event Grouping from Elevar

Youtube AdBlocker EU Privacy

Daasity

Tydo

SourceMedium

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Mohammed Hedadji talking about the crossroads of privacy and performance marketing. In this episode you'll learn about anonymized data modeling & accessibility, the direction of SmartBidding and campaign consolidation in Paid Platforms, how marketing organizations should weigh their options when it comes to building the data infrastructure to support at-scale paid marketing, and how a walled garden future may look for eCommerce and media brands.

Connect with Mohammed and Brad on LinkedIn. Get in touch with Mohammed at Nodus.io

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----

Links Referenced:

Nodus.io

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Today's episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You'll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----

Links Referenced:

Dylan Ander's talk from Elevar Summit

Ben Zettler website

Elevar + Klaviyo Tracking + Session Enrichment

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

We're back after a 2 week hiatus as we prepped for our Elevar Summit 2023! In this episode you'll hear 10 tips to ensure your conversion tracking is accurate throughout the Q4 holiday season + some quick suggestions to maximize site speed performance. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Elevar Summit Full Replay

Post Purchase Upsell Tracking

Checkout Extensibility Upgrade

Klaviyo Server-Side Tracking Setup

GA4Realtime Report

Tydo Free Analytics Audit

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Learn about the step by step tracking nuances of Shopify's new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----

Links Referenced:

Elevar Summit

Shopify One Page Checkout

Checkout Extensibility 

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

-----

Previous episodes you might like:

100K/spend day myths with Nigel Thomas

Signal Loss -- what it is and how it impacts marketers

Deep dive with Simo Ahava on intersection of technical marketers

Client vs server-side cookies and server-side tracking 101

How to double conversion rate in 100 days with Ben Zettler

How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam