Conversionations - Conversations About Conversion Optimization

CRO. Conversion Rate Optimization. Is it the right phrase to describe our daily activities as optimizers? In this episode, we discuss whether CRO is a good word to use and explore alternatives. Joined by Valerie Kroll (Search Discovery) & Connor Wilkinson (Asda Walmart)

In this episode, Alex Abell joins Manuel da Costa to discuss how making a personal connection with people you work with will transform your CRO program and break down silos

Joined by Chad Sanderson from Microsoft, Tim Stewart, and Alex Abell from Lunchpool to discuss the ethics of experimentation. Conversionations is the podcast for Conversion Optimizers brought to you by Effective Experiments

This episode features new guests Valerie Kroll (Search Discovery) and Guido Jansen joining Tim Stewart and Manuel da Costa to talk about the mistakes Conversion Optimizers are still making in 2018. Whilst the industry has matured, rookie errors are holding back CROs from truly achieving success.

Georgi Georgiev is the special guest joining Tim Stewart and Chad Sanderson talking about risk and rewards in CRO.

In this episode Tim Stewart takes charge as the host of Conversionations and talks to Chad Sanderson about Getting out of your comfort zone as a CRO.

In this podcast, Chad Sanderson and Manuel da Costa discuss the challenges of setting up a CRO program and introducing it to the wider organisation.

Joining us in this episode is Andrew Anderson who has a lot of experience in experimentation and offers a different approach to experimentation. Mid way through, we are joined by Chad Sanderson who takes up the questioning.

This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry

This episode sees Manuel da Costa joined by Tim Stewart and Paul Rouke talking about digital transformation and the maturity of the CRO industry