Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the power of your company’s social media database. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/social-database-can-help-close-sales/

Did Wendy’s gain some free publicity for pwning some guy on Twitter? Yes. And they also got some free negative publicity for accidentally spreading hate speech. Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-celebrating-wendys-tweets-is-all-wrong/

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/how-to-attract-millennials/

Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/kiss-boring-goodbye-in-2017/.

We asked 43 of the best content creators how they’re bracing for “content shock” and future-proofing their strategy. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/future-proof-content-strategy/

Video marketing is undergoing massive innovation. It’s time to consider video as the best performance-marketing tool in your arsenal. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/why-video-is-next/

Don’t dread the content marketing planning process—enjoy it! Make sure to address these six questions as you plan for the coming year. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/2017-content-marketing-plan/

Jay Baer spotlights the 5 reasons brands are shifting focus away from social media marketing and toward social customer service. Read the full blog post here: http://www.convinceandconvert.com/customer-experience/5-reasons-social-customer-service-is-now-a-critical-social-component/

Learn how “the continuum approach” uses storytelling and emotional narratives to move customers through the sales pipeline. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/storytelling-accelerates-pipeline-velocity/

Jay Baer and the Convince & Convert Consulting team deliver a Slideshare with the 7 content marketing trends that matter in 2017. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/the-7-content-marketing-trends-that-matter-in-2017/