Meet the six types of content that consistently drive traffic, learn why they work, and get inspired to create your own today. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/what-types-of-content-drive-traffic/

Instagram Stories benefits Snapchat by purifying the core audience and creating marketplace differentiation. Also, what does Instagram become now? Read the full blog post here: http://www.convinceandconvert.com/social-media-strategy/why-instagram-stories-is-actually-good-news-for-snapchat/

SEO and SEM are changing more rapidly than ever. Here’s how marketers can prepare for the ongoing evolution of search. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/evolution-of-search/

The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/do-you-use-the-1-magic-question-to-guide-your-marketing/

How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

Research proves that creating viral content isn’t purely a matter of luck—you just need to spark the right combination of emotions. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/what-makes-visual-content-go-viral/

These twelve ideas from marketing’s foremost thought leaders are changing the face of the industry. Read the full blog post here: http://www.convinceandconvert.com/digital-marketing/ideas-changing-the-face-of-marketing/

Don’t be fooled by the rosy idea that high-quality content is a straight shot to revenue. Learn how and when your content truly matters. Read the full blog post here: http://www.convinceandconvert.com/content-marketing/is-content-marketing-worth-it/

What Southwest did right and wrong during their massive computer outage and subsequent social media crisis. 6 lessons and letter grades for each, from Jay Baer. Read the full blog post here: http://www.convinceandconvert.com/social-media-case-studies/6-unforgettable-lessons-from-southwest-airlines-social-media-crisis/

Is it time to start leveraging your employees’ email signatures as a marketing channel? These questions can help you decide. Read the full blog post here: http://www.convinceandconvert.com/email/email-signature-as-marketing-channel/