Thanks to new developments in email functionality, emails are more like microsites than ever. Learn about six new important changes that are in store for email marketing. Read the blog post: http://www.convinceandconvert.com/email/evolution-of-email/

Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it's hard to advertise on Twitter. Read the full blog post here: http://www.convinceandconvert.com/social-media-research/why-you-are-unsure-how-to-advertise-on-twitter/

Marketing teams everywhere are strapped for resources. Good news: you’ve got a bottomless resource well sitting right in your own office. Read the full blog post: http://www.convinceandconvert.com/content-marketing/content-marketing-roi/

Uber’s five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings? Read the full blog post: http://www.convinceandconvert.com/podcasts/jay-today-tv/why-is-uber-allergic-to-average/

We know it’s essential to devote time to great content, but time is precious. The solution? Leverage your investment in content creation. Read the full blog post: http://www.convinceandconvert.com/content-marketing/commit-to-content-creation/

Special thank you to Hootsuite for partnering with the Convince & Convert podcast. Get your always-free account here: http://DoMoreWithSocial.com/convince

We have more data than ever, yet we're starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business? Read the full blog post: http://www.convinceandconvert.com/digital-marketing/what-cmos-need-to-do-to-earn-their-expanded-role-in-business/

Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/how-important-are-keywords/

You may be afraid of complaints, but it's time to change that mindset. People who complain put in the effort to register their opinions, which is a huge opportunity for your business. Read the full blog post: http://www.convinceandconvert.com/customer-experience/how-to-hug-your-haters/

As this study shows, businesses are seeing huge returns and rapid growth from influencer marketing. There’s no better time to dive in. Read the full blog post: http://www.convinceandconvert.com/digital-marketing/influencer-marketing-for-businesses/

EGC - Employee Generated Content is a critical component of any thriving content marketing program. But it's not always easy to get content from employees. From Jay Baer, here are 4 tips on how to make EGC work in your company. Read the full post: http://www.convinceandconvert.com/content-marketing/egc-is-the-key-content-marketing-trend/