Cool Times Podcast

In Part 2 of this Cool Times Podcast special, hosts Vince and Jenna Free dig deeper with Eric Finnerty, President and CEO of Vapor Armor, to get into the science, skepticism, and energy savings that make his system so revolutionary. Eric breaks down how Vapor Armor challenges conventional thermodynamics, why traditional frost ribbon details fall short, and how a properly designed perimeter seal can save customers millions.

From debates with roofers and thermal contractors to 40 million square feet of real-world results, this episode is a no-BS look at why Vapor Armor isn’t just a product—it’s a new standard for cold storage construction.

❄️ Cool Takeaways:

• Rethinking Thermodynamics – Eric explains why traditional frost ribbon and thermal leg details are just masking the real issues.
• The Two-Part Detail Advantage – Learn how Vapor Armor’s inside-and-out solution tackles both vapor drive and thermal transfer—guaranteed.
• The Polyiso Problem – Why XPS insulation outperforms polyiso in cold environments and what the industry often gets wrong.
• Energy Efficiency Pays – Vapor Armor-backed buildings are proven to lower energy usage by up to 25%, with ROI in as little as 22 months.
• Perimeter Seal Matters Most – The #1 failure point in cold storage buildings and how Vapor Armor solves it with bulletproof precision.
• From Skepticism to Standard – With 40M+ square feet installed and zero systemic failures, Vapor Armor is proving the doubters wrong.
• National Growth, Legendary Team – From quality control to leadership hires like Mike Petros, Eric shares what’s next for the fast-growing company.

Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at
🌐 www.cooltimespodcast.com

🚧 Sponsored by Vapor Armor
Protect your envelope. Preserve your product. Seal your success.
🔗 www.vaporarmor.com

In Part 1 of this two-part Cool Times Podcast special, Vince and Jenna sit down with Eric Finnerty, President and CEO of Vapor Armor, to unpack the origin story of one of the cold storage industry’s most impactful innovations. Known across the industry as “The Beard,” Eric shares how a roof failure and a bold idea launched Vapor Armor, a company now synonymous with ice-free cold storage and cutting-edge vapor barrier solutions.

From roofing jobs in the Pacific Northwest to forensic investigations and a 15-year condensation-free guarantee, Eric takes us through the early battles, industry skepticism, and game-changing breakthroughs that helped Vapor Armor grow from an idea into an industry standard.

❄️ Cool Takeaways:

• Origins of Vapor Armor – Born from a failed roof install and a hunch that things could be done better, Eric built Vapor Armor with a handshake and a mission: eliminate ice, for good.
• Long Road to Yes – After years of rejection, Vapor Armor began proving itself through field results—and a lawsuit that ironically cemented its credibility.
• Detail-Obsessed Design – From the roof-to-wall interface to corner joints and pipe penetrations, Eric and his team have developed more details than he ever imagined possible.
• Science Meets Passion – Eric’s obsession with thermodynamics, R-values, and forensic analysis has made him a trusted voice in solving cold storage failures.
• Cold Chain Purpose – The mission runs deep: 48 million people suffer foodborne illnesses each year. Vapor Armor is part of the fight to make food facilities safer.
• From Skeptic to Standard – Once dismissed as “another vapor barrier company,” Eric now sees Vapor Armor used in new construction specs thanks to advocates like Freeze and others who gave the product a shot.

Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at
🌐 www.cooltimespodcast.com

🚧 Sponsored by Vapor Armor
Protect your envelope. Preserve your product. Seal your success.
🔗 www.vaporarmor.com

Get ready for a masterclass in leadership, legacy, and loyalty in cold storage construction. Vince and Jenna welcome back industry legend and now author Bret Wedding, EVP at Fricks, to talk about his new book Not a Commodity: A True Story of Relational Leadership. With humor, heart, and honesty, Brett shares powerful lessons from the battlefield to the boardroom—reminding us that trust, care, and character are what truly set businesses apart. If you're ready to lead with purpose and connect on a deeper level, this episode is not to be missed.

❄️ Cool Takeaways:

• You Are the Brand: Bret breaks down how personal branding reflects company values—and why everyone in your company should live it.
• Trust + Legitimate Care: The two core pillars of Bret’s leadership philosophy, forged through decades of military command and C-suite experience.
• Don't Race to the Bottom: Powerful insight into how pricing wars damage long-term trust and why top-tier partnerships prioritize value over cost.
• Client Relationships Beyond the Contract: From sleepovers to vacations, Bret shows how treating clients like family leads to loyalty that lasts.
• Lessons from the Military: Learn how battlefield leadership translates to cold storage construction—and how Bret honors fallen heroes in his work and writing.
• Create Experiences, Not Just Transactions: Why memorable moments matter more than sales meetings, and how that approach has made Fricks a standout.
• The Power of Passion: Brett shares how to spot someone who isn’t living their “why”—and how to reignite your purpose if you've lost it.
• The Cold Storage Market Forecast: Brett weighs in on Q2 2025 industry trends, spec build slowdowns, and emerging opportunities in data centers and food processing.
• Publishing a Book with a 2.0 GPA: The surprising (and hilarious) journey of writing Not a Commodity, why he used a ghostwriter, and what’s next for the audiobook version.
• Bonus Round Banter: From tacos to invisible superpowers, Bret answers fan-favorite “This or That” questions—and proves he’s as sharp with jokes as he is with strategy.

Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at
🌐 www.cooltimespodcast.com

📘 Pick up Brett’s book: Not a Commodity on Amazon
You’ll laugh, reflect, and rethink what leadership really means in the cold storage world and beyond.

Sponsored by:

🚪 Sponsored by Rytec High Performance Doors
High-speed. High-tech. High performance.
➤ www.rytecdoors.com

🔩 Sponsored by Fastener Systems Inc. (FSI)
Your go-to source for high-performance fasteners and thermal supplies.
➤ www.fastenersystems.com

In this insightful and entertaining episode, Vince and Jenna sit down with Michael Cody, Director of Industrial Cold and Food at Ware Malcomb, to dig deep into the world of cold storage design. From industry collaboration and field-grown teams to next-gen detail innovation (like the soon-to-be-patented expansion joint lid detail), Michael shares what makes great architectural work in cold storage tick. Plus, we dive into 3D printing, whiskey preferences, and the secret power of a “Hot Tub Board Meeting.”

Cool Takeaways:

❄️ The Power of Collaboration – Michael shares how working closely with contractors like Freeze Construction has led to innovative, never-before-seen cold storage details.

❄️ Design Meets Field – Ware Malcomb’s homegrown teams and field-first approach ensure that what gets drawn actually works when it’s built.

❄️ Innovation in Action – The team discusses a brand new expansion joint ceiling detail that just might be the next big industry standard—if it works!

❄️ Mistakes to Avoid – Michael explains why cutting corners on critical details like double column lines and thermal breaks always leads to costly fixes.

❄️ The Cody-Vincent Detail – Hear the origin story of the soon-to-be legendary “Cody-Vincent Detail”—born from challenge, built on teamwork.

❄️ Culture & Leadership – With 28 offices worldwide, Ware Malcomb keeps leadership strong through national summits, a focus on fun, and a “Liver Killers Club.”

❄️ Passion for Cold – From Monster Energy’s flavor facility to massive spec builds, Michael explains why cold storage keeps architects like him hooked.

❄️ Future Tech – 3D-printed details, hosted drawing platforms, AI programming from his daughter—Michael gives us a peek into how tech is transforming design.

❄️ Bonus Fun – Beer or tequila? Friends in Low Places or Don’t Stop Believin’? Plus: why every architect should spend time on a job site.

Don’t miss this architecture-meets-cold-storage deep dive with one of the most passionate leaders in the biz. Chill out with the full episode at
 🌐 www.cooltimespodcast.com

Sponsored by:

🎧 Sponsored by Iceberg Mechanical
 https://www.icebergmechanical.com/

🎧 Sponsored by Fastener Systems Inc (FSI)
 https://www.fsiindustrial.com/

In this fun and insightful episode, Vince and Jenna sit down in-studio with Marko Dzeletovich, founder of ColdBox Builders, and his son Max to talk about legacy, leadership, and how ColdBox became one of the most respected names in cold storage construction. Marko shares the story of scaling the company through explosive growth, why culture always beats cash, and how to keep things cool—even through the chaos. Max jumps in with fresh energy as the next generation of ColdBox begins to take shape.

From maple syrup candles to rebranding revelations, this episode is packed with laughs, insights, and advice for any entrepreneur navigating the cold chain world.

Cool Takeaways:

❄️ From Brick Phone to ColdBox Boss – Marko’s journey from site superintendent to cold storage specialist is filled with grit, growth, and plenty of mentorship moments.

❄️ Scaling Smart – ColdBox grew from 30 to 75 employees in just two years during the pandemic. Marko shares what worked—and what didn’t.

❄️ Culture First – “Love what you do” isn’t just a motto at ColdBox—it’s the foundation. Hear why hiring for heart and passion trumps chasing headcount.

❄️ Rebrand & Refocus – The 2019 rebrand was more than a logo update. It was brand therapy that brought clarity, consistency, and new energy to the ColdBox mission.

❄️ Legacy in Motion – Max Dzeletovich joins the podcast and the business, offering a glimpse at what generational leadership looks like in action.

❄️ Peer Power – Marko reflects on the value of Vistage, mentorship, and real conversations with fellow leaders who’ve been through the trenches.

❄️ No Textbook for This – Entrepreneurship isn’t taught—it’s lived. Marko’s biggest advice? Be patient, and learn by doing.

Don’t miss this conversation on building cool things that last. Tune into the full episode at www.cooltimespodcast.com

Sponsored by:

🌡️ Vapor Armor
 www.vaporarmor.com

⚙️ Applied Fabricators (Afab)
 www.appliedfabricators.com

In this fun and insightful episode, Vince and Jenna sit down with Sean Gilbert of Saxum Real Estate to talk about how Saxum went from boutique developments to becoming a national leader in cold storage and food processing facilities. Sean shares how strategic focus, smart partnerships (like with Arcadia Cold), and a commitment to team culture helped Saxum scale to over $3 billion in assets. From beard-growing tactics to real estate war stories, this episode is packed with laughs, strategy, and cold hard insights.

Cool Takeaways:

❄️ Niche Expertise Pays Off – Saxum shifted its focus to cold storage, dry industrial, and housing, scaling up with specialized teams in each.

❄️ The Arcadia Partnership – Sean shares how Saxum became the exclusive developer for Arcadia Cold, enabling rapid national expansion.

❄️ Spec Builds in Cold Storage – Sean breaks down the risks, sweet spots, and evolving strategy for spec buildings in cold chain real estate.

❄️ The Power of Thoughtful Design – From port market docks to multi-use cold buildings, smart design choices are critical for longevity and flexibility.

❄️ Culture is Key – Saxum’s slow hiring, team bonding (hello Dirt Dogs!), and shared values keep their team strong and cohesive.

❄️ Tech-Savvy Approach – From AI tools to cold chain logistics systems, Sean explains how Saxum is future-proofing its operations with tech.

❄️ ICON Cold Growth – Sean discusses his role as co-chair of ICON Cold and how the capital markets-focused conference is helping evolve the industry.

Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at  www.cooltimespodcast.com

Sponsored by Senneca Holdings

https://www.senneca.com/

Sponsored by VersiFoam

https://www.rhhfoamsystems.com/

In this episode of Cool Times Podcast, Vince and Jenna Free welcome back Brian Lynch for a deep dive into everything happening at CEBA (Controlled Environment Building Association) and the broader GCCA (Global Cold Chain Alliance). Brian shares key updates, insights into strategic growth, member benefits, upcoming events, and how CEBA is shaping the future of controlled environment building through collaboration, education, and leadership.

Cool Takeaways:

❄️ What CEBA Is: CEBA supports experts building controlled environment facilities, from food storage to clean rooms.

❄️ Membership Growth: Nearly 300 companies and a sold-out 550+ attendee conference in 2023.

❄️ CEBA Pro: A 3-day in-person certification program focused on core controlled environment building knowledge.

❄️ Recognition: “Built By the Best” awards honor top projects—new submission categories now live.

❄️ Get Involved: Join committees, attend events, or pursue board roles by staying active and engaged.

❄️ Going Global: New international committee and events expanding CEBA’s reach worldwide.

Event Highlights:

• CEBA Pro Training: April (Atlanta), August (Chicago)
• GCCA Convention: Sept 15–17 (San Antonio)
• CEBA Expo: Nov 3–6 (Las Vegas)

Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at  www.cooltimespodcast.com

Sponsored by Jamison Door Company
https://jamisondoor.com/

Sponsored by Fastener Systems, Inc. (FSI)

https://www.fastenersystems.com/

In this special episode of Cool Times Podcast, host Vince Free sits down with his wife, Jenna Free, COO of Freez Construction, to celebrate Women in Construction Week and discuss the evolving landscape for women in the industry. They share personal stories, insights into leadership and business growth, and the progress made in increasing female representation in construction. Jenna reflects on her upbringing in the industry, her leadership journey, and the lessons she would pass on to aspiring women in the field.

Cool Takeaways:

❄️ Family Influence – Jenna shares how growing up in a construction business shaped her career.

❄️ Women in Construction – Female representation has grown by 50% in the last decade but still only makes up 11% of the industry.

❄️ Keys to Leadership – Confidence, skill-building, and communication are essential for women in leadership roles.

❄️ Power of Mentorship – Guidance and networking help more women enter and succeed in the industry.

❄️ Strengths Women Bring – Problem-solving, attention to detail, and adaptability set women apart.

❄️ Work-Life Balance – Setting boundaries is key for maintaining both career success and personal life.

❄️ Future at Freeze – Jenna hints at exciting company growth and upcoming projects.

Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at  www.cooltimespodcast.com

Sponsored by Iceberg Mechanical and & Refrigeration
https://icebergmechanicalusa.com/

Sponsored by Senneca Holdings

https://www.senneca.com/

Cold Storage is Going Higher—Literally!

Automation, ASRS, and smart warehouse design are reshaping cold storage—and Steve Wilson of Slate River Systems (SRSI) is at the center of it all. Vince and Jenna Free sit down with Steve to break down how data-driven automation is making cold storage operations more efficient, cost-effective, and ready for the future. From pallet shuttles to warehouse management systems, Steve shares how SRSI is helping businesses build smarter, not just bigger.

Cool Takeaways:
❄️ Why ASRS is the hottest trend in cold storage
❄️ How data (not guesswork) drives smarter automation decisions
❄️ The #1 mistake companies make when planning automation
❄️ Why early collaboration can save $$$ on warehouse design

Don’t miss this deep dive into the future of cold storage. Chill out with the full episode at  www.cooltimespodcast.com

Sponsored by Rytec High Performance Doors

https://www.rytecdoors.com/

Learn More about FREEZ Construction:

https://www.freezconstruction.com/

In this episode of the Cool Times Podcast, hosts Vince and Jenna Free are joined by Josh Lewis, President of RL Cold, to discuss the evolving cold storage industry. They explore RL Cold's unique customer-centric approach to developing cold storage facilities, the impact of COVID-19 on the industry, and the importance of sustainability and automation. Josh shares insights on the challenges of growth and execution, key trends in the industry, and valuable advice for aspiring entrepreneurs.

Story Notes:

❄️ Josh Lewis and RL Cold: A New Approach to Cold Storage

❄️ Diversification in Cold Storage: Beyond PRW

❄️ Impact of COVID-19 on the Cold Storage Industry

❄️ Challenges in Cold Storage: Growth vs. Execution

❄️ Sustainability Trends in Cold Storage

❄️ Cost Management and Consumer Impact

❄️ Automation in Cold Storage: When and How

❄️ Advice for Aspiring Entrepreneurs in Cold Storage

❄️ The Power of Reading and Motivation

❄️ Entrepreneurial Spirit and Career Decisions

Sponsored by Rytec

Visit: www.cooltimespodcast.com