"Gangnam Style" (Korean: 강남스타일, IPA: [kaŋ.nam sɯ.tʰa.il]) is a song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, Psy 6 (Six Rules), Part 1 (Ssai Yukgap Part 1). A K-pop and dance-pop song, the term "Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song received mixed to positive reviews, with praise for its catchy beat and Psy's amusing dancing (which has itself become a phenomenon) in the music video and during live performances in various locations around the world.