Copy Chief Radio

Freelance copywriting changed in some significant ways in 2020, and if you’re prepared, those changes play perfectly into your hands. Today, in an intimate “Coffee with Kev” episode, I’m detailing how businesses are working differently with freelancers in 2021. 

Kelly Felix is not only one of the best non-copywriter copywriters in the industry, he’s also the ultimate anti-hero character... In this unfiltered Wisdom Tree discussion, Kelly talks openly about his battles with mental health, his business failures (and successes), and how adversity led to him launching his most successful offer of his career.

Peep Laja has been a leader in conversion optimization for nearly a decade. Now, Peep is solving the “human copy puzzle” by creating a tech tool that makes it easy to get real humans reading and reacting to copy. He reveals all in this fresh New Breed episode.

This is my second interview with Damian because he’s “one of the best I know” in multiple categories, including; Scaling cold traffic funnels, Personal productivity, Business operations and Team Leadership. In this episode he explains why he just can’t live a life where he doesn’t wake up excited about what he’s doing that day.

Taking the big leap into starting your own business is freakin scary. But, it actually doesn’t have to be. In this episode, over a cuppa Joe, I’ll share my advice for taking small steps toward the big leap. Making it both a lot more doable and far less frightening.

Some business experts just seem too smart, too experienced, too connected to fail. Perry Marshall is one of those experts. He’s endlessly intelligent and interesting and surprising in how he redefines himself and his business. Not long ago his business was FAILING - fast. We discuss how he turned it all around, the new chapter in his success and his uniquely presented new book.

Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...

David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…

Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.  

In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.