Copy Chief Radio

Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.

It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!

What do you imagine is more difficult, making money while you sleep or making people laugh? Adam Hunt is out to do both - and succeeding. He recently joined Copy Chief and began devouring the training and applying what he learned into his active sales funnels. I spoke with Adam about how he and his team help make brands funny without tarnishing their reputations, and the changes he made to his ads and funnel to start making sales while he “was fast asleep”.

Looking back to when I first started out as a copywriter, there are a few things I wish I’d figured out earlier. So, in this episode, I’m sharing five things I wish I’d known as a beginner that would have saved me a lot of needless frustration, boosted my confidence and made the actual work a lot more fun. 

Watch Kevin Rogers from Copy Chief Break Down The The New Banyan Hill Profits Unlimited Ad From The Harmon Brothers and interview Aaron DeHoog and Jonny Vance together.

The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?

A frequent guest on CCR, Mike Rinard has his business running smooth on all cylinders right now. In this episode, Mike tells “the other side of the story”. The hustle and grind of those early days (all of 5 years ago!) when he was doing a ton of cold outreach, getting kicked out of Reddit forums for being “too spammy”, and even more gruesome tales.

In this episode, Jay Jackson talks about his rise to marketing expert status legit old-school hustle style. A hilarious and intriguing conversation full of actionable advice.

As copywriters, mastering the one-sided conversation is a major part of our job. This 5-minute coffee break episode is all about the art of writing to the invisible friend.

Have you lost your Moxie? In this episode, Lorrie tells us how she stumbled into direct response copywriting and overcame her confidence issues in the process.