Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

By Jon Cook | Keynote Content

Business

What's Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'... about?

Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works?

The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work.

Copy and Content isn't for everyone; it's only for you if you give an 'ish' about your audience.

Download our free app to listen on your phone

LAST EPISODE

Adding Empathy into the PAS...

04.16.2021

If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your ...

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'... episodes:

04.16.2021 Adding Empathy into the PAS Formula If you've written any type of sales page or ad copy, you're probably familiar with the PAS Copywriting Formula: Problem-Agitation-Solution. Here's why you're better served revamping the PAS formula and what to use instead for writing copy, content, and your ...
03.05.2021 4 Lies Every Invisible Expert Must Reject to Grow Their Business You're talented, experienced in your industry, and ready to help change lives... but you're an invisible expert for a reason. There are four deadly lies that are keeping you from growing your business - and if you reject these lies ...
02.15.2021 What Every Business Coach Needs to Attract and Close More Clients \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. "I'm just not seeing the results I want to see in my coaching business. What am I missing?" After working with over 1,100 coaches and consultants one-on-one since 2017, these four components are crucial for any coaching business if you ...
02.12.2021 Creating New Content Vs. Repurposing Content? \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry ...
01.31.2021 Market Pathway Mapping for Coaches \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. One of the best investments any coach can make is in developing their customer journey map. We call this your Market Pathway, a seven-stage process for attracting, engaging, and signing on the right coaching clients who you know you can ...
01.22.2021 The #1 Way for Coaches to Create a Step-by-Step Proprietary Process \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. "So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client ...
01.21.2021 How to Niche Your Message as an Industry Expert \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Choosing your target market (your 'niche') is one of the fastest ways to start growing your business as an industry expert, but how do you align your new message with your niche? In this episode of Copy & Content, you ...
01.17.2021 Top Places to Find Podcast Guest Opportunities \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Growing your business through podcast guest opportunities gives you the flexibility and reach you need from anywhere at any time. The challenge is finding the right podcast guest openings that align with your message. In this episode of Copy & ...
01.13.2021 Best Way to Pitch Yourself as a Podcast Guest \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Being a great guest on podcasts is one of the fastest ways to grow your business and impact as an industry expert. So, how do you get on more podcasts? What's the right way to pitch yourself as a podcast ...
01.11.2021 How to Pick Your Speaker Topics \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Whether you're creating a new webinar, creating a new training series, or wanting to speak at more events, having a great talk title, description, and takeaways is crucial. Here is the best approach to creating an irresistible talk topic, description, ...
01.08.2021 How to Ask to be a Guest on Podcasts \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. One of the fastest ways to grow your business as an industry expert is by being a guest on relevant, growing podcasts. So, how do you get to be a guest on a podcast? Where do you start? How do ...
12.31.2020 Fastest Way to Create Great Content as a Coach \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Two of the worst enemies to a coach's marketing are lousy content and unpublished content. What's the fastest way to create great content as a coach without sacrificing quality heading into 2021? Jon Cook shares what he's learned from working ...
12.24.2020 Is Blogging or Video Better for Building Your Business in 2021? \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. "Blogging is dead!" "Videos are oversaturating the market" There are so many opinions about whether blogs or videos are better for building your business. How do you know whether blogging or video is better for growing your business in 2021? ...
12.18.2020 The Best Way to Start Blogging in 2021 - Even If You Hate Writing \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Yes, blogging is still one of the most effective marketing tactics for growing your business as an industry expert. Where do you get started though? What's the best way to start your blog in 2021? Learn the exact steps you ...
12.11.2020 The Best Copywriting Formula to Use In 2021 \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. After generating millions of dollars in sales for clients working with over 1,100 coaches and consultants one-on-one, this is the best, most effective copywriting framework I use for sales pages and website copy. It is the #1 formula I'm using ...
12.03.2020 What Every Heart-Based Entrepreneur Needs to Make a Meaningful Impact \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. The group most likely to change the world are heart-driven entrepreneurs. And yet, it's not enough to simply say "Your message matters." What you need is to know how to leverage that message in the right context to maximize your ...
11.19.2020 Making the Second Pivot with Your Message Heading into 2021 \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. When COVID-19 disrupted the entire speaking and coaching industries in March 2020, one key word was "pivot". Now that we're starting into 2021, it's time to make the second pivot with your message. What changes do you need to make? ...
11.12.2020 Creating Great Last-Minute Holiday Content for 2020 Even If You Have Zero Ideas and No Content Already Made \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. So you want to create great content for the holidays? It is about a couple of weeks before Thanksgiving. You're saying, "I don't know, I haven't created any holiday-themed content. I don't have any ideas. I didn't know where to ...
11.06.2020 The 3 Types of Empathy Your Audience Needs Now More Than Ever \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. Hey, it's Jon Cook with Keynote Content. I wanted to connect with you today because specifically when you look around the world with COVID-19, it's disrupted virtually every industry in the world. And then with the recent U.S. Elections, and ...
10.29.2020 How to Create a Podcast One Sheet That Will Get You Booked On More Podcasts \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content. So you want to get booked on more podcasts, but you say, how do I put together the right podcast info sheet or a one sheet? What is a podcast one sheet? Well, I'm going to show you how to ...
10.23.2020 How to Be the Best Podcast Guest Ever \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content So you want to be on more podcasts? You say How do I make sure when I get onto a podcast that I am not just a, Okay, thanks for having me on the podcast, but an actually great guest ...
10.22.2020 How to Be the Best Podcast Guest Ever \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content So you want to be the best podcast guest ever. How do you make that happen? What do you need to do ahead of time? What do you need to do during the podcast? And even what do you need ...
10.15.2020 Top 5 Lessons I Learned from Presenting on Virtual Summits \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content It's Jon Cook with Keynote Content. Thank you so much for connecting with me today. I want to talk with you about virtual summits. Now of course, with COVID-19 disrupting so many in-person events and we're still quite aways away ...
10.08.2020 How to Ethically Activate Endorphins Through Your Marketing Message \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thanks so much for joining me. We are in the last of the four-part series we've been doing, talking about neuroscience, talking about specifically the four main chemicals inside your brain, inside your ...
10.02.2020 How to Ethically Activate Serotonin Through Your Marketing Message \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thanks so much for connecting with me today. I want to connect with you about the four main chemicals inside our brain. We have dopamine, oxytocin, serotonin, and endorphins. Not just the main ...
09.25.2020 How to Leverage Virtual Summits to Grow Your Audience With Mark Wade \| Copy & Content with Jon Cook, Presented by Keynote Content Sign up for Summit Talks with Mark Wade to catch my session on "Neurempathy: Why Your Audience Craves a No-Bulls*** Perspective from Someone Who's Been In Their Shoes". We're giving away a Summit Pass for Summit Talks (valued at $70). ...
09.17.2020 How to Ethically Activate Oxytocin Through Your Marketing Message \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content It's Jon Cook with Keynote Content. Thanks so much for joining me. Last time I connected with you, I talked about the first of the four happy chemicals that our brains have, dopamine. We have the four main brain chemicals, ...
09.10.2020 How to Ethically Activate Dopamine Through Your Marketing Message \| The Copy & Content Podcast with Jon Cook. Presented by Keynote Content Hey, it's Jon Cook with Keynote Content, thank you so much for joining me for today. What I want to walk you through is the understanding of how our brain is wired for four main chemicals, dopamine, oxytocin, serotonin and ...
09.04.2020 Ditch Your Mission Statement. Do This Instead. \| The Copy & Content Podcast with Jon Cook presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me. For today, we're going to talk about mission statements. And frankly, I think you should just ditch whatever mission statement that you have, even if you ...
08.27.2020 Why You Need a Start Here Page on Your Website \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content, thank you so much for joining me today. As I talk with different coaches, speakers, industry experts, they're saying, "I have my website, I put it together but my traffic goes to all ...
08.21.2020 How to Align Your Messaging with the Right Prospects for Optimal Fit \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me today. While you're watching this, as you're listening to this, what I would love for you to do is hit the subscribe button. You can connect ...
08.14.2020 The 5 Levels of Content Ideas (And How to Know Which Types of Content to Create With Each Level) \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. I'm so excited to be sharing this idea with you today. I was talking with a client earlier this week about, you come up with an idea, you have a concept, you have ...
08.06.2020 How to Get More Clients Through Your About Page \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. And I want to talk to you today about probably the most undervalued page on your website. It's not your homepage, it's not your sales page, it's not your services pages, it's not ...
07.30.2020 How to Write Better Blog Posts In Less Time (Even If You Hate Writing) \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Today, we're going to focus on a topic that I think is very unexpected, especially here in 2020 and coming into 2021. A lot of people were saying, "I want to start a ...
07.23.2020 How to Write a Speaker Bio that Doesn't Suck \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thanks so much for joining me today. One of the key challenges I hear from so many different speakers is, "Jon, I have an amazing speaking opportunity that I'd love to be a ...
07.15.2020 What's the Best Way to Improve the Quality of My Online Content? \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Today, we're going to talk about what are the ways to improve the quality of your online content, specifically as a speaker, as a coach, as a podcaster, YouTuber, or as some type ...
07.01.2020 Navigating the 3 Speed Levels of Prospective Buyers \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook with Keynote Content. Thanks for joining me again, as we look at the three lanes of buyers action, whether you are a coach who's selling a program, whether you are a course creator, who's selling a ...
06.24.2020 Best Online Referral Sources for Coaches and Consultants In 2020 \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content What we've seen over the last several months is that there's been a big shift, a big disruption, of course, in the coaching and consulting industries because of COVID-19, because of this global pandemic. What I want to walk you ...
06.18.2020 Conversational Marketing Is Replacing Traditional Inbound Marketing \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content As we look at the landscape of marketing, a big question is “How do we make that transition to where our audience knows we are more engaged, more in tune with where they need us to be so we can ...
05.27.2020 How Do I Choose the Right Audience for Your Message as a Speaker, Coach, or Expert? \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content After working with over 1,100 coaches and consultants and more than 800 speakers since 2016, one of the top challenges I hear is "How do I pick the right audience to serve?" How do I make sure that I connect ...
05.21.2020 How to Overcome Buyer Objections Through Your Sales Copy \| The Copy & Content Podcast with Jon Cook, presented by Keynote Content One of the biggest problems that I'm hearing from different people as we go through this COVID-19 crisis is that there's this question of, how do I overcome buyers' objections? I have an amazing offer or I think I have ...
05.13.2020 What's the Best Way to Monetize Your Expertise As a Consultant or Coach During a Recession? \| The Copy & Content Podcast with Jon Cook, presented by Keynote Content So much of our audience involves coaches and consultants, people who are trainers or experts that speak into these different businesses, that speak into these different conversations. And during this COVID-19 crisis, it also has kind of kickstarted this recession, ...
05.06.2020 What's the Most Effective Way to Pivot My Message and Content During a Crisis? \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content Hey, it's Jon Cook here with Keynote Content. So great to be able to connect with you and talk through a topic that I think is very important for a lot of different businesses, a lot of different people. Whether ...
04.29.2020 What’s the Best Type of Lead Magnet to Create During a Recession? \| The Copy & Content Podcast with Jon Cook, Presented by Keynote Content All signs seem to point towards some type of economic downturn, if not a full recession in the U.S. and across many parts of the world. One of the biggest questions I keep hearing from different clients is, “What’s the ...
04.22.2020 What's the Best Way to Answer My Audience's Questions Through Content? \| The Copy & Content Podcast with Jon Cook Hey, it's Jon Cook here with Keynote Content. I'm so excited to join with you today. As we're going through this COVID-19 crisis, hopefully looking like we're at the tail end of that or at least towards a bit of ...
04.17.2020 What's the Best Way to Use Podcasts to Grow My Business In 2020? \| The Copy & Content Podcast with Jon Cook What's the best way to use podcasts to reach my audience in 2020 and especially as we're going through this COVID-19 crisis? Hopefully, you're staying safe, you're staying strong and you're being able to stay focused with growing your audience ...
04.09.2020 How Do I Generate Sales Faster Through Content During a Recession? \| The Copy & Content Podcast with Jon Cook Hey, it's Jon Cook here with Keynote Content. I want to say thank you so much for connecting with me today. Thank you for taking the time, especially with so much going on in the world, so many different things ...
03.20.2019 The Copy & Content Podcast with Jon Cook - 020 // Caleb Breakey, Speak It To Book Caleb Breakey is the founder of Speak It To Book and Sermon To Book, the premier ghostwriting agencies for faith-filled influencers and thought leaders. He was an ECPA Award finalist and the winner of the prestigious Genesis Contest for fiction ...
03.13.2019 The Copy & Content Podcast with Jon Cook - 019 // Kri Edholm, Leadership Excursion Company Show Notes Kri Edholm is the owner of Leadership Excursion Company, founder of Spark Women's Retreat, and the featured host of the Leadership Looks Like podcast. Kri served as an EMT and senior mountain rescue volunteer with the Las Vegas ...
03.05.2019 The Copy & Content Podcast With Jon Cook - 018 // Seth Silvers, Story On Seth Silvers started his first nonprofit at age 16 and was immediately hooked on the power of storytelling. His work with Story On empowers rising thought leaders to grow their marketing through the science and craft of great storytelling. Seth ...

Older episodes