How many decisions do you make in a day? From the moment we wake up (and decide whether or not to hit the snooze button), our brains are overwhelmed with decisions, big and small. So it’s no wonder that sometimes, we take our minds offline and let someone else do the deciding for us through the form of influence. And that’s the book that Sarah and Nicole are reading today.
The Copy Kit Podcast is back with a bang for season three and your hosts Nicole and Sarah chose a book that they both admired and feared. If you’ve been in copywriting for longer than a hot minute, you’ll know that Robert B Cialdini and his principles of influence rule the roost when it comes to persuading customers that yours is the offer they want to buy. Often cited but seldom read, Sarah and Nicole decided to tackle the book with their friend and fellow copywriter and star guest Rob Beadle.
In this episode, you’ll hear them unpack the principles of Influence, discuss how they show up in our daily lives, examine how Influence intersects with copywriting and share their implementation points for the next episode.
If you’d like to catch that episode, subscribe to the Copy Kit Podcast. You have been influenced.
Timestamps
[0:40] Welcome to Copy Kit’s special guest Rob Beadle!
[1:25] Nicole introduces this episode’s book, Influence
[8:10] Nicole unpacks Cialdini’s Click-Run theory
[12:15] How the book works
[14:10] Rob introduces the seven principles of influence, beginning with Reciprocation and Liking
[18:05] Rob’s favourite principle: Social Proof
[20:40] Back to the Future Social Proof
[21:50] Cialdini’s principle of Authority
[25:40] The psychological pressure that comes with the principle of Scarcity
[29:30] The sixth principle of influence: Commitment and Consistency and how it shows up in Copy Kit
[32:35] Cialdini’s bonus principle of Unity. Does it apply to copywriting?
[35:45] The hidden levers behind using social proof in case studies
[43:25] Is Reciprocity dead in copywriting?
[47:10] Why we need to protect the principles of Influence
[53:15] AI and Influence: does AI use the principles of Influence on us?
[55:50] Implementation points: Nicole shares her goals
[57:35] Rob gives his implementation points
[1:01:40] And Sarah outlines her implementation points
Links and Resources Related To This Episode
Buy your copy of Influence by Robert B. Cialdini
Check out Rob’s Beadle’s website
Connect with Rob on LinkedIn
Stay In Touch With The Copy Kit Team
Join the Copy Kit Membership here
Check out our website
Email: [email protected]
Well hello there, copywriting friend!
This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business.
We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud.
Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.
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KEYWORDS
Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing
Music Credits:
Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/
Music promoted by https://www.chosic.com/free-music/all/
Creative Commons CC BY-SA 3.0
https://creativecommons.org/licenses/by-sa/3.0/
