On June 4, 2020, we conducted an online discussion with Rob Klein, founder and CEO of Klein and Partners, covering key highlights of the second wave of his national study: How is the Coronavirus Impacting Healthcare Perceptions and Behaviors. This study, fielded in May, 2020, provides valuable and immediately actionable insights for healthcare marketing and communications professionals.

You can listen to the podcast episode using the player embedded below, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes. You can also watch the video discussion here.

This is part two of our conversation with a young professional learning what it takes to succeed in a career in healthcare marketing. Listen in for their perspective on the way things have always been and the ways younger people expect to find information and own their experiences with healthcare.

You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

In this episode of the Core Exchange, hear from a young professional growing into their career in healthcare. It’s an interesting perspective from a young professional.

You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

“There is no clinic without your patients.” This conversation with an experienced healthcare strategist dives into what it takes to connect with healthcare consumers and “achieve something special.”

You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

Listen to learn how the right market research will prove brand strength, preference and more, while providing a direction for future strategy. You can listen to the episode using the player embedded here or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

Listen to learn how the right market research will prove brand strength, preference and more, while providing a direction for future strategy. You can listen to the episode using the player embedded here or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

What really matters to American healthcare consumers when selecting a healthcare provider? The answer may surprise you. Listen to our exploration of consumer healthcare choice drivers in six key areas.

You can listen to the episode using the player embedded here or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.

“Lack of diversity in healthcare negatively impacts health outcomes.” A simple premise. And a compelling call-to-action. Listen using the player embedded below or read the full transcript. Be sure to subscribe to Core Exchange on iTunes.

You don’t know everything. Nurture a more empathetic perspective by including and listening to diverse voices to meet diverse needs. Listen using the player embedded below or read the full transcript. Be sure to subscribe to Core Exchange on iTunes.

Be inclusive in planning and creation to meet the needs of diverse audiences.

Listen using the player embedded below, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.