An increasing number of Millennials are making decisions for aging parents and grandparents. These first impressions for a generation who hasn’t otherwise been heavy users of healthcare can make or break brand loyalty. Listen to our conversation with Dan Ansel, CEO and President for Private Health News, to learn how health systems can establish brand loyalty from the very people who have never benefited from their direct care.
You can listen to the episode using the player embedded above, or you can read a full transcript below. Be sure to subscribe to Core Exchange on iTunes.