We live in a world where selling and consuming is a central theme. All around us, we see transactions transpiring in coffee shops, retail stores, and your favorite eateries. Vendors in street markets use creative tactics to catch the eye of the consumer, and mechanics try to convince you that your car requires more work than you previously anticipated. Sell, sell, sell.
However, when it comes to scaling a profitable business, we must shift our focus away from the act of selling alone. Today, in Episode 10 of Core Principals by Howbridge, we will introduce you to a paradigm shift. Keep listening to learn why gross margin is the most important metric to your company’s growth.