Core Principals by Howbridge

Welcome back to Episode 7 of Core Principals. Today we will unpack generational marketing and learn how to effectively market your product to the individualistic people of  Generation X and the civic-minded people of Generation Z, alike. In a world where generations collide, it is imperative to distinguish the unique patterns that erupt with varying age groups in order to ensure that while your marketing strategy talks, that your audience actually listens. Let’s get started!

If thoughts of self-doubt are invading your precious headspace, space that you could be using to drive your brilliant ideas forward, then you may be struggling with imposter syndrome. Luckily, imposter syndrome is a curable condition that is omnipresent amongst budding entrepreneurs and Chief Executive Officers alike. Listen in for tips on conquering your self-doubt.

Do you have a great idea for a product or service? Are you paralyzed by price point? Wondering what model will attract and retain customers? If so, then this episode is for you!

Today we will discuss How to Price Your Product Effectively, and how to Win Over Your Target Audience. The pricing model you choose will impact each part of your business. Most notably, it will impact your customers. Make sure you do it right.

Branding is one of the most vital parts of growing a business. It transcends logos and font choices to determine how you differentiate yourself from your competitors. This is done by creating a persona that your audience connects with.

Your brand is what your customers feel when they think of you, the problems you’re trying to solve, and the promises you make to them.

In this episode, we walk through the 3 critical insights to build an unforgettable brand.

What do you do?” This is one of the most common questions people ask when they meet someone new.

What if the question became: “do you love what you do?”

Last December, a record-breaking 4.3 million people answered this question by voluntarily quitting their jobs (source: The Bureau of Labor Statistics). This was after another 4.5 million left their jobs in November. Some left to pursue their passions, taking the opportunity of a favorable job market to move into a new industry, or to seek out a work culture more aligned with their values. Others left because of pure burnout or exhaustion.

Whether you’re staying in your role, managing through employee attrition, or starting a new career path, the rules of the game have changed when it comes to happiness at work.

This episode examines the Only Resolution You Need To Make As A Business Owner In 2023 shared by Howbridge founder, Jeffrey Prag. 

You’ve probably read a dozen articles with similar headlines to this one by now, each encouraging you to set a different business-oriented goal for the year ahead. But they often miss the common thread required to follow through on those resolutions, no matter how “smart” they may be.

Introducing the power consistency.

In a world of change and volatility, today’s leaders are expected to understand and engage in a broader set of global issues. And what better way to broaden your horizons than diving into a new book? Here are five books we think all leaders should read in 2023.

Welcome to Core Principals by Howbridge. Where we bridge the gap between big ideas and big impact. As the name states, in this series, we examine core building blocks of growth and sit down with founders and leaders in their field.

Follow along and you will hear two types of episodes: growth Insights and growth Interviews. Think of our Insights episodes as “The Skinny” and our Interviews episodes as “The Not-So-Skinny.”

In our “Skinny” Insights episodes, we'll bring you quick-hit, thought-provoking insights and expert perspectives on the culture, brand, and growth strategies that drive success. You can digest these episodes in about five minutes alongside your favorite cup of coffee or tea.

In our longer form Interviews, we'll delve into the real-life experiences of business leaders, Howbridge clients, and other folks doing big things. In these discussions, we will hear stories, lessons learned, and wisdom gained on the journey from idea to execution.

At Howbridge, we believe that great ideas have the potential to shape our world. However, an idea’s ability to transform our world only exists in its strategic execution, until then, it is simply a seed that lives in potential.

That's why we started Howbridge, and started this podcast. To help visionary thinkers bridge the gap between big ideas and business execution. We like to say, you bring the great ideas, we will serve as the farmers and nurturers of growth, and together we will transform your ideas from seed to scale.

Join us every Wednesday for new episodes of Core Principals. And let's get growing.