Core: User to UX

Time stamps - The principles of a mentor: Jonah’s story (1:32) | What articles can’t teach you (3:44) | Learning from struggles of getting into UX (4:33) | The UX vs UI debate (7:09) | Creating for the sports and entertainment industry (9:12) | What worked for Sportbuff (14:21) | The ignored but pervasive “Second screen phenomenon” (17:13) | Back to basics: Jonah’s story of working for e-commerce (22:12)| Balancing the general and the particular (27:53) | Learning from mistakes: what new UXers can learn from Jonah’s mistake (30:58) | Data hunting: how different kinds of data help a user researcher (39:27) | How a learning plan helps (40:56) | Crossing the hurdles of stakeholder engagement (43:31) | Links discussed in the episode - UX energy newsletter by Jonah - https://get.ux.energy | Fathom, UX and service design agency - https://www.fathom.pro | Firefly, additional need adaptive equipment - https://www.fireflyfriends.com/row/

Time stamps - What is clinical UX? (2:04) | When to be cautious about the feeling called “empathy” (6:16) | What are the “unknown unkowns” and why Users should be cautious about it? (8:17) | The major difference between clinical UX and other UX domains (9:22) | When failure can cause death (14:20) | The organisational challenges with clinical and healthcare UX (17:09) | Why is our obsession with “simplicity” a problem (19:01) | What happens when we don’t learn from previous crises: The Elizabeth Holmes fraud (21:59) | How do entrepreneurs and investors look at healthcare UX (24:58) | When users who face the problem and those who can pay are not the same (27:30) | How to apply an low risk and minimal error approach to other UX domains (31:07) | Taking help of secondary data in evidence-based research approach (40:22) | How to make sense of quantitative and quantitative data together (46:27) | Difference between invention and innovation (47:17) | How to make sure our sources of secondary research are trust-worthy (50:48) | How misinformation and distrust disproportionately harms healthcare (54:23) | Keeping a scientific research towards user and UX research (57:08) | What should one avoid as a new user or UX researcher (58:18) | Do we validate or test the validity of our hypothesis? (1:03:35) | What to do when you can’t afford the conventional UX career path of a Master’s degree? (1:04:25) | Links discussed in the podcast - Dr Gyles Morrison’s website: https://drgylesmorrison.com/ux-mentoring-coaching/ | Dr Gyles Morrison’s LinkedIn: https://www.linkedin.com/in/gylesmorrison/ | Learn more about clinical UX: https://clinicalux.org | The Black UX society: https://www.linkedin.com/company/blackuxsociety/

Time stamps - Switching from arts to UX (1:33) | Things to keep in mind when switching to UX (6:34) | “Fight for the $50 feature instead of the 5 cents feature” (8:47) | Sometimes UXers need to blur the lines between business, design and research (12:19) | Why a new UXer NEEDS a solution-oriented mindset (14:06) | One challenge every new user researcher faces (15:09) | Moving different teams towards the same goal (16:36) | How to be resourceful to your team as a user and UX researcher (20:35) | Making your research honest, holistic and bottom-up: Deepika’s story (25:26) | Decoding your user research: when to start, stop and come back (33:54) | Understand the present of your users and not just the future of your product (41:00) | What is the solution mindset? (51:21) | Understanding low-code platforms (55:52) | Deepika’s journey of becoming a NASSCOM disruptor (1:03:55)

Time stamps - How to smoothly switching sectors in user research (1:02) | The analysis process (6:38) | What homelessness taught Joel (11:17) | Finding balance between user empathy and business goals (16:48)| Applying Buddhism to user research (20:59) | UX goes beyond the digital world (26:04) | Is UX a science or just common sense? (27:27) | The beginnings of human factors an ergonomics psychology (31:59) | The bright and dark side of business science and research (34:18) | Science can enable and disable humans (36:15) | Usability testing in the real stressful environment (42:03) | How to improve your usability tests (43:27) | How will Web 3.0 affect a user and UX researchers? (46:41)| Blockchain and Twitter: The noise and the signal (1:00:51) | Links discussed in the podcast - ‘Start, stop, continue’ Debrief by George Zhang and Yuri Choi - https://medium.com/ssc-make-it-easy-to-drive-team-actions/start-stop-continue-debrief-b02be7431a53 | Works by Joel Barr - https://www.linkedin.com/in/joelmbarr/details/featured/

So many new understandings and fields emerged from this two letter adventure called User experience. It is still constantly changing, sometimes for good and sometimes for not so good. If you want deeply to retrospect your moves and strategies as a UXer, there is no better person to guide you than the OG Darren Hood. A UXer since 1995, Darren had the beautiful chance of witnessing the evolution of UX. He has never hesitated to call out ineffective and misdirected UX practices. One of the current missions of Darren is to make budding UXers aware of the misinformation out there. This episode will help us understand the qualities and methods we should and should not imbibe to understand our users better. Time stamps - History of UX: a quick interesting timeline (1:59) | The current pitfalls in UX education (3:23) | Are UX jobs really booming? (6:02) | The true nature of a UX (12:38) | The pervasive nature of UX (17:10) | Why being a UXer is not just a job: risk mitigation and saving lives (19:21) | What is Lean UX: eliminating waste and moving with speed (27:31) | What has pop UX media made of lean UX (32:56) | Eliminating waste leads to speed (34:41) | UX the superhero job (38:27) | The costs of insincerity (46:36) | Leading your UX self-education: personalized learning network. (52:47) | Links discussed in the podcast - UX 2050: talk by Jakob Nielson on future of Jobs - https://www.nngroup.com/videos/ux-2050-keynote/ | Overcoming the whirlwinds of ux misinformation: talk by Darren Hood -https://www.youtube.com/watch?v=n47xgpdIgdg | If you want to know more about UX misdirection and misinformation - UX and the age of misinformation by Darren Hood: https://www.notion.so/Core-podcast-notes-0a28362690464bf5a0e6bef4fe6c638a | Overcoming UX misdirections by Darren hood: https://uxuncensored.medium.com/overcoming-ux-misdirection-e3efc7b47764

Debbie Levitt is a veteran in the UX and CX industry. She knows every nook and corner of the UX universe. The foundation of UX was set by the likes of Don Norman and Jakob Nielsen, it is people like Debbie who grew the field to what it is today.

In this episode Debbie shares her stories of working with various clients. She shares some common mistakes newbies and startups make in user and UX research. Whether you are starting your career in UX research or part of a startup wanting to understand its users thoroughly, you have landed on the right podcast.

Timestamps - Deep dive into Delta CX’s motto: Being Omnichannel, Omnidevice and Omnitouchpoint (1:36) | Slice of the real world to new UXers (5:01) | One thing new UX researchers should be careful about (8:54) | An efficient UX designer and researcher interaction (13:05) | The order taker vs the problem finder: Different types of UX people (17:26) | What is product market fit exactly? (23:15) | Important questions startups can ask themselves when it comes to users. (24:33) | Who should be the first UX hire of a startup. (30:00) | How not to approach UX research in a startup. (32:00) | Debbie’s story: An app people needed but didn't want (37:37) | Understanding user needs: The rookie mistake you should avoid when (39:45) | How can users’ culture affect your research (43:24) | The cost of echo chambers and lack of research (53:55) | Numbers are not the entire story (58:21) | When can A/B test fail (59:12) | Things to take care of with an A/B test (1:02:51) | Usability tests and A/B tests (1:04:36) | Debbie’s story: From A/B to A/B/C testing (1:05:48)

Links and websites discussed in the episode - Delta CX official website-https://deltacx.com/ | The coming CX/UX correction shift- https://rbefored.com/the-coming-cx-ux-correction-and-shift-19b23ed8af22 | Your CX and UX metrics are myopic- https://rbefored.com/your-cx-and-ux-metrics-are-myopic-9470d5956969 | Questions to ask during UX interviews by Debbie Levitt-https://www.youtube.com/watch?v=OEmohwlbfwo | Think out loud sessions by Debbie Levitt-https://www.youtube.com/playlist?list=PLSaGB80mfUaSP84austEHD0Js376rL3Jo