Before Corey Jeppesen founded Bahlr Media, he received a piece of advice from Spokane advertising legend Ed Clark that would shape the way he viewed advertising, creativity, and brand building for years to come.

In this episode of Chess Not Checkers, Keith Riddle and Jordan Tampien sit down with Corey to discuss his journey from graphic designer to agency owner, the principles that have guided his career, and why great advertising has always been rooted in understanding people and telling stories that matter.

The conversation explores the evolution of marketing, the difference between branding and advertising, building a creative business, and what it takes to create work that stands the test of time. Corey also shares the lessons he’s learned from growing Bahlr Media, the importance of surrounding yourself with great mentors, and why strategy will always outlast trends.

Whether you’re an entrepreneur, marketer, creative, or business owner, this episode offers practical insights on building a brand with purpose, earning people’s attention, and creating meaningful connections through storytelling.

Follow Corey on Instagram: @seejepp

Learn More About Bahlr Media: https://bahlr.com/