Liz, who pulls back the curtain on what happens at the Fairgrounds once the midway lights go out. Far from being quiet, the Fairgrounds host everything from quilt shows and livestock events to craft fairs and even unusual gatherings like pigeon shows, psychic expos, and alpaca competitions. Later in the episode, Mindy Williamson, offers a marketing perspective on the recently concluded 2025 Iowa State Fair. From food to entertainment, accessibility initiatives to new shade structures and sidewalks, every improvement played a role in making the Fair more welcoming. 

Both Liz and Mindy emphasize that the Fairgrounds are truly a “city within a city,” powered by 75 full-time staff, countless vendors, and volunteers who keep it running year-round. From Coke syrup–coated races inside the Jacobson Building to the patriotic pageantry of the Cowgirl Queen contest, their stories remind listeners that the Iowa State Fair and Fairgrounds remain alive with creativity, competition, and community virtually year-round.

This episode is a reminder: whether you’re planning your wedding, attending a craft fair, or looking forward to patriotic celebrations at the 2026 Iowa State Fair, the grounds are always buzzing.