Corner Booth Podcast

Business school graduate Darren Spicer studied the success factors of the growing regional coffee sector while managing a unit of drive-thru coffee chain Dutch Bros. He and his two co-founders developed the drive-thru specialty beverage concept Clutch Coffee Bar, which was launched in 2018 in a second-generation drive-thru location in Mooresville, North Carolina.

“We succeed because of our commitment to offering quality and a well-trained staff that remains focused on the guest,” says Darren. “Mastering the brief conversation is what we like to call our approach to guest service. It has become our motto.”

The 450- to 850-square-foot walk-up and drive-thru kiosks are popular havens for those looking for freshly roasted coffee, cold brews, specialty energy drinks, smoothies, and shakes. Growth came quickly, with the concept’s second through fifth locations in second-generation takeovers that required little remodeling. The three owners each assumed responsibility for different areas of the business, allowing Clutch Coffee Bar to succeed in operations, marketing, and expansion more quickly. With 10 units and plans for nine more, Clutch Coffee Bar is quickly becoming one of the fastest-growing concepts in the Carolinas.  

As a child, Sarah Johnston, founder of Houston’s Fat Cat Creamery, hand-cranked creative homemade ice creams for family and friends. Following a career as a commercial real estate marketer, she leased space in a neighborhood strip mall to turn her childhood love of craft ice cream into a successful business. 

Fat Cat Creamery offers quality uniquely flavored frozen desserts and baked goods. “I started working with alcoholic beverages in some of my ice cream creations and it soon became my specialty,” says Sarah. “Waterloo Strawberry and Cream” made with gin and “Milk Chocolate Stout” with beer are among the concept’s signature products. Add handmade waffle cones, fresh-baked cookies, brownies, and old-fashioned sodas to complete the menu.

Sarah shares how monthly “flavor meetings” promote creativity and staff engagement. She also explains how seasonal tastings for customers helped build the business’s loyal following. From a single retail location, Fat Cat Creamery has grown to distribute its wares via wholesale distribution and an airport kiosk location. 

Garrett Reed, CEO of Layne's Chicken Fingers, said he fell in love with the Texas-headquartered concept as a student at Texas A&M University. The original College Station, Texas unit began operations in 1994. In 2015, Garrett approached the concept's owner to express his interest in expanding the brand. He became the concept's owner two years later.

In this episode, Garrett tells how he leveraged his passion for the company's products and his respect for its culture with standardization of operations and franchising. He also explains how he converted second-generation restaurant locations into Layne's Chicken Finger units as an effective expansion tactic.

Listen and learn how Garrett selects franchisees and manages the fast-paced growth of Layne's Chicken Fingers. The brand continues to emerge in the Lone Star State, with its reach including Pennsylvania, West Virginia, Wisconsin, and units soon to open in the District of Columbia and Virginia. The company projects it will be operating 14 units by the end of 2024. 

Chef Emeka Onugha’s passion for healthy food predated his meeting with real estate developer Adenah Bayoh when they launched Brick City Vegan in 2021. “From inception, our approach wasn’t to simply present an imitation of meat, but to create new flavors and textures in popular menu items,” says Emeka of his Montclair, New Jersey counter-service concept. 

Montclair is proximate to Newark, which is known as the “Brick City” for its beautiful brickwork architecture. Emeka’s eponymous concept offers vegan burgers, bowls, sandwiches, and salads for lunch and dinner seven days a week.

“We have established our brand around the popularity of three creative offerings," says Emeka. “The “Black-Eyed Pea”, “Sweet Potato, and “Chickpea” burgers have become our signature items.” 

Emeka’s expansion plans for Brick City Vegan include a second New Jersey location, a unit in Brooklyn NY, and the addition of a breakfast day part. In this episode, he discusses:

• Promoting a vegan menu to non-vegans. 

Kelli Ferrell's dream of a small, limited-menu restaurant serving her favorite Southern dishes started with a vision board, a collage of images that represent and help manifest one’s goals. Eight years later, she purchased a shuttered burger restaurant in her neighborhood and created Nana's Chicken-N-Waffles. “I had no restaurant experience, but I was driven by my passion to serve people, my love for good food, and my marketing ability," says Kelli.

Nana's Chicken-N-Waffles became a popular Atlanta breakfast, brunch, and lunch concept. Kelli is active in the community, has authored a cookbook titled “Kooking with Kelli”, and has been featured on local television programs, including multiple appearances on the Food Network.

With two Atlanta locations. Kelli sets her sights on continued expansion and retail distribution of her concept’s signature waffle mix and syrups. In this episode, Kelli discusses:

• Building a brand.

Seek Hannemann is one of two brothers who assumed the operation of their parents' grill on the Hawaiian island of Oahu. One by one their other five brothers joined the business and Seven Brothers was created. The 2,400-square-foot counter service concept offers burgers with a Hawaiian flair, french fries, salads, and coconut macadamia shrimp.

The success of Seven Brothers led to additional locations in the Hawaiian Islands and expansion to the U.S. mainland. In this episode, Seek shares the story of Seven Brothers' creation and discusses:

• The decision to expand to the mainland.

Co-founders Jason Sobocinski and Etkin Tekin opened the first Haven Hot Chicken in 2020 and have quickly grown to 8 locations throughout Connecticut. They created a unique blend of marination and pressure frying that provides their chicken with what they call a “Crispy Crust Adhesion," which is flavorful and prevents the crust from separating. These efficient 1200 to 1500-square-foot spaces offer very little dine-in seating and post 90 % of revenue from online order pick up, delivery, and walk-in takeaway.

Jason tells us "Where there is a mission based on passion and a vision that is inclusive, there is success. We win by serving high quality certified Halal chicken, engaging our team members in the business and actively supporting our community” In this episode, Jason and Etkin share their 7 core values referred to as the "Haven Way” as well as provide details on:

• Their “Service Physics" culture challenges everyone to view problems as opportunities for improvement

Hannah McClain is director of culinary and training for Louisville, KY-based Biscuit Belly, a fast-casual regional franchise in the U.S. South, Midwest, and Southeast. McClain has been promoting the company’s motto “Grab Life By The Biscuit!” since 2019. The rapidly expanding counter-service concept offers a wide variety of creative Southern-style biscuit meals such as the Boozy Bird, Biscuit Beenie, Belly Board, and the Love Shack.

"I just knew cooking would be my future,” says McClain, adding, “I started cooking with my uncles and grandmother as a child and haven’t stopped."

McClain discusses Biscuit Belly’s expansion and its franchisee selection, training, and development. She also explains:

• Why menu development requires creative staff training practices to ensure consistent operations.

How does a lawyer become the partner of one of the Food Network’s hottest celebrity chefs and restaurant owners? Tune in to find out how attorney Tom Foley met chef Tiffany Derry, selected locations, attracted investors, and launched the business that created Texas’s award-winning Roots Southern Table and Roots Chicken Shak. 

They refer to each other as “Pots-and-Pans Tiffany” and “Pen-and-Paper Tom”, underscoring a unique partnership that Tom believes is the foundation of their success. In this episode, he shares what he learned as the company’s inaugural general manager, how he forged the company’s people-first culture, and his plans for future concepts. Tom also talks about:

• How partnering with a celebrity chef raises the level of guest expectations. 

When best friends Cassie Ghaffar and Sandy Nguyễn worked in restaurants together in college, they never imagined they would become successful multi-concept restaurant entrepreneurs together. Today, as business partners of Houston-based Saigon Hustle, Sunday Press, and Ginger Kale, they share their inspirational story of concept creation, profitability, and expansion.

Saigon Hustle was launched just prior to the COVID-19 pandemic as a ghost kitchen delivery-only Thai concept. After nine months of operation, Cassie and Sandy moved the restaurant into a small building on a busy corner in a well-established neighborhood. Offering limited outside seating and drive-thru only, Saigon Hustle became a tremendous success. “We are proud that the three concept commitments we made became reality," says Sandy, citing their “authentic menu recipes, accessibility to the masses, and ability to expand.”

Sunday Press and Ginger Kale are neighborhood coffee-bakery cafes. "We offer a comfortable place to be,” says Cassie. "Regulars meet, eat, and visit during morning, afternoon, and throughout the evening. We offer a private room for family gatherings, small business meetings, and community events”.

In this episode, Sandy and Cassie share their experience and wisdom as successful startup restaurateurs, including:

• Managing multiple concepts efficiently with common procedures and support systems.