Your business isn’t just what you sell or the services you provide. Your business has a personality, a voice, one that’s unique and true, and one that will help you establish your brand, communicate its values, and convince buyers and clients that you’re the best – regardless of pricing.
But how do you establish that ‘brand voice’? What does it entail? And how do you get over the obstacle of having multiple individuals, all with different perspectives, producing your messages?
Find out more as Gemma Edwards, co-founder of copywriting and brand voice specialists So Contented explores the vital importance of high quality and consistent content.
Moving from engineering to banking, Gemma quit the financial world in 2017 to start So Contented with business partner Helen, whose background was in law. Despite their obvious lack of copy/content experience, the duo turned this into a unique selling point. Emphasising their extensive real-world business experience across multiple sectors, they quickly established So Contented as a fast-rising new company.
Tune in as Gemma offers tips on developing the personality of a brand, how to capture someone else’s voice, customer loyalty, pricing, changing careers, ‘mum guilt’, and the role of personal development.
To find out more about So Contented, see:
Website: https://www.socontented.com/
Instagram: https://www.instagram.com/socontented/
LinkedIn: https://www.linkedin.com/in/gemedwards/