WeWork was supposed to reinvent the office. Instead, it became the most expensive cautionary tale in Silicon Valley history. From a barefoot CEO who trademarked the word "We" and sold it back to his own company, to a forty-seven billion dollar valuation built on reclaimed wood and craft beer, this is the story of how Adam Neumann convinced the world's most sophisticated investors that a subleasing company was a technology platform — and how one S-1 filing blew it all apart.

CHAPTERS:
0:00 — The Cold Open
0:45 — Welcome and Show Introduction
1:30 — Adam Neumann: The Desert Kid from Beersheba
5:00 — GreenDesk and the Birth of WeWork
8:00 — The Coworking Empire Grows
12:00 — SoftBank and the Forty-Seven Billion Dollar Valuation
18:00 — The Trademark Deal: Selling "We" for Five Point Nine Million
22:00 — The S-1 Filing: The Document That Changed Everything
28:00 — The Resignation and the One Point Seven Billion Dollar Exit
35:00 — The Employees Pay the Price
38:00 — The Post-Neumann Struggle and COVID-19
42:00 — The SPAC Merger and the Slow Bleed
46:00 — Bankruptcy: Ten to Fifty Billion in Liabilities
50:00 — The Final Twist: Neumann Tries to Buy WeWork Back
52:00 — Six Lessons from the WeWork Story
55:00 — Network Shoutout and Closing

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When businesses go bad. Corporate Carnage EP001.