Corporate Counter Culture

Corporate Counter Culture

By Corporate CounterCultureBusinessCareers
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Corporate Counter Culture episodes

  • Episode 13: Planning for next year - Building from a data-backed baseline

    In this conversation, Brian Taylor and Bryan M discuss the critical role of data in sales, emphasizing the importance of analyzing past performance to inform future strategies. They explore various aspects of sales, including the significance of building relationships, the effectiveness of cold calling, and the need for urgency in revenue-generating tasks. The discussion also touches on creative lead generation techniques and the evolving nature of cold emails, ultimately highlighting the necessity of understanding one's sales metrics and the value of relationships in achieving success.

    45 min
  • Episode 12: Planning for next year - Review before you reset

    In this episode of Corporate Counter Culture, hosts Brian Taylor and Bryan M discuss the critical process of reviewing past performance before resetting goals for the new year. They emphasize the importance of understanding what worked and what didn't in the previous year, and how to strategically prepare for the upcoming year. The conversation covers various strategies for effective review, setting realistic targets, and the significance of being proactive in planning and communication with leadership.

    27 min
  • Episode 11: Pay structure in sales

    Brian and Bryan delve into the intricacies of compensation plans, emphasizing the importance of setting realistic expectations based on historical performance and project impacts. They highlight the disconnect between projected numbers and actual achievements, urging a more grounded approach to sales metrics. The conversation also provides some insight pertaining to things one should look out for when transitioning into a sales role and moving to a new organization.

    54 min
  • Episode 9: Creating Your Own Marketing Content

    In this episode Brian and Bryan discuss the critical role of salespeople in creating their own marketing content. They explore the disconnect between sales and marketing, the importance of relevant and timely content, and how salespeople can adapt to changing trends in customer engagement. The conversation emphasizes the need for collaboration between sales and marketing teams, the empowerment of salespeople to take initiative in content creation, and the significance of leveraging customer testimonials to enhance credibility. Ultimately, the hosts advocate for a proactive approach to content creation that aligns with the evolving landscape of sales and marketing.

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    38 min
  • Episode 8: Prospecting & Pipeline Generation Struggles

    In this episode, Brian and Bryan discuss the ongoing struggles of prospecting and pipeline generation in sales. They explore the relationship between sales and marketing, emphasizing the importance of collaboration and communication. The conversation delves into the challenges of lead quality, the need for better messaging, and the accountability of salespeople in the prospecting process. They also touch on the role of content creation and the human connection in sales, ultimately highlighting the dynamics between sales and marketing teams.

    51 min
  • Episode 7: The Myth of Work Hard, Play Hard

    In this episode, Brian and Bryan discuss the pervasive myth of 'work hard, play hard' in the professional world. They explore its implications on employee motivation, leadership, and the balance between work and personal life. The conversation delves into the psychological aspects of luxury and lifestyle, the importance of personal connections at work, and the dangers of extreme work culture. Ultimately, they advocate for a redefinition of success that prioritizes balance and personal fulfillment over relentless productivity.

    Takeaways

    • Work hard, play hard is often a myth perpetuated by leadership.
    • Leadership can motivate employees but must follow through on promises.
    • Rewards and recognition are crucial for employee morale.
    • Team building events can foster connections but may not always be effective.
    • Work-life balance is essential for mental health and productivity.
    • The psychology of luxury can influence work culture.
    • Personal connections at work enhance job satisfaction.
    • Extreme work cultures can lead to burnout and resentment.
    • Reframing work hard, play hard can lead to healthier work environments.
    • Finding personal balance is key to long-term success.
    49 min
  • Episode 6: Redefining networking without the schmoozing

    Brian and Bryan dive into the art of networking without the cringe. They explore the delicate balance between genuine connection and the dreaded "commission breath" in sales. Through candid discussions, they share personal experiences and insights on building authentic relationships in the corporate world. Tune in to discover how to redefine networking, avoid superficial interactions, and create meaningful connections that go beyond the business card exchange. Join the conversation and share your thoughts on networking in the comments!

    1 hr 3 min
  • Episode 5: Morning routines for productivity and mental health

    Brian and Bryan discuss the importance of morning routines and how they can impact productivity and mental health. They share personal experiences, challenges, and strategies for optimizing morning routines, emphasizing the significance of consistency and personalization. The discussion also touches on the role of nighttime routines and the balance between work and personal life.

    35 min
  • Episode 4: Mental health over hustle culture

    Brian and Bryan discuss the critical importance of mental health in the corporate environment, especially in the wake of ongoing layoffs and the pressures of hustle culture. They explore the delicate balance between work and personal life, emphasizing the need for recovery and healthy outlets for stress. The conversation touches on the benefits of staycations, the unique pressures faced by salespeople, and the impact of technology on work-life balance. They also share personal strategies for managing stress, productivity, and the importance of creating a conducive work environment.

    51 min

About Corporate Counter Culture

From the publisher's feed

Corporate Counter Culture challenges the status quo of corporate life and sales culture. Brian and Bryan explore what it means to succeed in business without conforming to outdated norms of burnout, drinking culture, and empty hustle. Each week, you’ll hear real conversations and practical insights on work-life balance, entrepreneurship, leadership, health, and redefining success on your own terms.