“Nothing is a prison sentence” . When something doesn’t work, you can always make a new choice. That was advice McPherson heard from her father, and it has stayed with her.  Susan is an angel investor, serial connector, and founder of McPherson Strategies (a corporate social responsibility firm working at the intersection of branding and social good). On a trip to Afghanistan with other women who wanted to make a difference, Susan saw, first-hand, that business could be a force for good. Today, her company has entered its seventh year and she just returned from Antarctica where she saw climate change up close and discovered the soothing effect of penguins. Susan shares her journey with Julia Pimsleur, including: why corporate social responsibility is no longer a "nice to have" and how Susan was a pioneer in creating value at the cross section of business and social good; how dogs are a tonic for the soul and offer a daily mindset boost; why fighting loneliness is like battling cigarette addiction; and, what writing her book has taught her about making real connections in the workplace.

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