Million Dollar Mind

For Cate Luzio, founder and CEO of Luminary, a collaborative hub and co-working space for professional women centered around learning, gathering and connecting, what keeps her going is the mindset she learned from her father: “just walk it off.” Cate had a successful career in international banking and at one point was told to slow down because it made her colleagues look bad. Cate wanted to make a bigger and broader impact, which led her to write the business plan for Luminary and launch this unique space for women. After just one year, Luminary has grown by more than 600 members plus some 30 corporate members and pivoted to digital membership during the quarantine without missing a beat. Cate joins scaling coach Julia Pimsleur to share her journey, including: how she learned that, as an entrepreneur, you have to run your own race; why her experience with IVF inspired a determination to have an impact and, ultimately, led to creating Luminary; and, how having parents who were an FBI agent and a teacher made Cate who she is today.

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Ashley Kalinauskas is founder and CEO of Torigen, a company focused on providing personalized cancer immunotherapies — for pets. She is also on the Forbes 30 Under 30 list. She turned down a huge job opportunity after grad school in order to pursue building her own company, and she never looked back. And, when possible investors questioned her as CEO, she took stock of the situation -- and found new investors. Ashley joins Julia Pimsleur to share her story, including what it's been like for Ashley to hold her own when she is often the youngest in the room, and the only woman; the three important words to create a productive mindset that are written on the wall of her office; what it was like to wake up on the day Ashley knew she was going to insist to investors she would be the CEO of the company she founded; and, what Ashley learned from two coyotes when she was on one of the most important calls of her professional life.

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Isabel and Caroline Bercaw started Da Bomb Bath Fizzers after experimenting with scents and bath products at their own home in Minnesota. They were 10 and 11 years old. A year later they sold out on their first day at an art fair, and got their first order from a local salon. Not long after, they were approached by Target for a national distribution deal. It takes a strong mindset to make a business succeed and still have to take your finals. For Isabel and Caroline, the mindset was a mixture of curiosity, tenacity, and amazing family support. Now, they are 17 and 19, and Da Bomb is 5 years old with $20M in annual revenue (see their feature in Entrepreneur Magazine at https://www.entrepreneur.com/article/337846). The whole family is involved and they have big plans for international expansion. Isabel and Caroline join Julia Pimsleur to share their journey, including how a local salon owner gave them their first vote of confidence as a business; the moment their grandmother came to the rescue after their first website failed expectations; what happened in the period they called "The Dark Ages" when they lived among bath bombs everywhere; why the sound of a tape gun still gives them chills; and, what the sisters have already learned about self-care and pacing themselves.

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Author, entrepreneur, speaker, and "Deadhead" David Meerman Scott, is a leading thinker in online marketing. His eleventh book "Fanocracy" shows how returning to true human connection is the key to growing a business. In "Fanocracy", written with his daughter, he asserts that attracting fans (not followers), is the way brands need to build their businesses for the 21st Century. David joins scaling coach Julia Pimsleur  to discuss the concept of fanocracy, along with his journey, including: how a sticker on his laptop led to David joining a business that has had remarkable success; how you can use the neuroscience of personal space to your advantage in business; the techniques David uses to stay centered and healthy; and, how being a Grateful Dead and NASA "superfan" has played an important role in the concepts that led David to write "Fanocracy".

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“Nothing is a prison sentence” . When something doesn’t work, you can always make a new choice. That was advice McPherson heard from her father, and it has stayed with her.  Susan is an angel investor, serial connector, and founder of McPherson Strategies (a corporate social responsibility firm working at the intersection of branding and social good). On a trip to Afghanistan with other women who wanted to make a difference, Susan saw, first-hand, that business could be a force for good. Today, her company has entered its seventh year and she just returned from Antarctica where she saw climate change up close and discovered the soothing effect of penguins. Susan shares her journey with Julia Pimsleur, including: why corporate social responsibility is no longer a "nice to have" and how Susan was a pioneer in creating value at the cross section of business and social good; how dogs are a tonic for the soul and offer a daily mindset boost; why fighting loneliness is like battling cigarette addiction; and, what writing her book has taught her about making real connections in the workplace.

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It takes real guts to quit what, for many, would be a dream job at just 25 years old, and start your own company. It takes even bigger guts to admit that your business will fail unless you do something drastic, and then find a way to entirely reimagine the business. Rachel Renock did both of those things She is the co-founder of WETHOS, a VC backed company which curates branding and marketing teams for companies all over the country. She has stayed true to one of her mantras: just keep moving. By embracing change Rachel led WETHOS from the brink of failure to a thriving and growing industry disruptor (solution) that has placed nearly 140 creative teams in the last 18 months. Rachel shares her journey with Julia Pimsleur, including: how Rachel and her team corrected the key thing that nearly brought the business to an end; why getting paralyzed in the face of challenge is crucial to avoid; the practices Rachel uses to clear her head; the mindset shifts she adopted that improved her success with investors; and, the concept of compounded learning.

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Raquel Graham makes things happen. She's a problem-solver, an investor, and creative entrepreneur. During a polar vortex in Chicago, she couldn't get her kids to put on their scarves even with the sub-zero weather, inspiring her to invent a new kind of scarf that's grown to a multi million dollar business that's been featured on the Home Shopping Network. She later added a beanie with an LED light for bikers and runners at night, and has more problem-solving products on the way. But right as her business was taking off she found herself in the hospital with a lung infection that no doctor could diagnose. Ultimately she suffered a stroke and had a near-death experience that forever changed her. She spent months recovering and even had to relearn to walk. Raquel's powerful mindset helped her to will herself out of the hospital bed, onto the airwaves with HSN, into a licensing deal with 40 NCAA colleges, in Oprah magazine, and selling countless units of her amazing products, all in just five years. Raquel shares her journey with Julia Pimsleur including: how a Brene Brown book, and the desire to be home with her new baby, inspired Raquel to start her own business and jump from the sidelines into the arena; why Raquel had to battle doctors to be believed that she was seriously ill; why she never told HSN about her near-death experience; her challenges in growing her business to the next level; and why Raquel’s health saved her, at the very moment it failed her.

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How do you achieve a high-level goal that seems to be so clearly out of reach? To help you push past the limiting belief that you might not be "enough", mindset expert and scaling coach Julia Pimsleur teaches one of the most powerful mindset best-practices: BE-DO-HAVE.

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Loren Brill knew she had to change the way she ate. She was 22, she had just graduated college, and she was diagnosed with cancer. Eating healthy helped Loren to beat the cancer, but she found that giving up cookies and other baked goods was one of the hardest parts. Loren took matters literally into her own hands, and created her own gluten free cookie dough recipe. Her cookies were a huge hit with her family and her own marketing department -- her sister. Loren was inspired to set out on a sweet mission: make delicious gluten-free, organic cookies that are a healthy alternative to the preservative filled cookie dough we all grew up with. Her company Sweet Loren’s was way ahead of the clean eating trend. She caught the attention of Whole Foods, who went from "hello' to "yes" in their very first meeting, when her company was still only half-baked. Less than eight years later, Sweet Loren’s is in more than 10,000 supermarkets and is the top selling clean cookie dough. Loren shares her journey with Julia Pimsleur, including how she went from feeling overwhelmed to actually enjoying problem solving; how she learned to see that she and her company are not one and the same; why suffering a personal loss pushed Loren to the next important step in her business; how Loren makes sure she is building a sustainable business; and, the mindset practices Loren has adopted that keep her centered and moving forward.

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Stephanie Cartin is co-founder of the digital media agency, Socialfly, one of Inc. 5000’s fastest growing companies, and one of the only women owned, women-led companies in her space. While growing her company and managing a team of 30, Stephanie was also working to bring her first child into the world. She documented her sometimes tragic (and always incredibly brave) journey through IVF and a highly challenging pregnancy in a very public way on social media. Thousands of followers breathed a collective sigh of relief when “Mighty Mollie” as she called her daughter, was born. Hear how Stephanie stayed positive while running her company, tackling health challenges and many weeks of bedrest thanks to her powerful mindset. It seems fitting that her career started thanks to a timeshare at Disney, since Walt Disney is known for the quote: “If you can dream it, you can do it.” Stephanie shares her journey with Julia Pimsleur, including how one conversation can change your life, and why a personal experience is a powerful selling tool; why it is important in business to share who you are with as many people as possible; why sharing her very personal pregnancy journey publicly was so liberating for Stephanie, and why she would never have become, or stayed, pregnant without social media; Stephanie’s belief that everything is somehow, solvable; and, her fierce determination to honor a Disneyland promise.

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