Navigating a competitive real estate market requires more than just a high bid. In this video, we break down four unconventional but highly effective strategies to make your offer irresistible to sellers without simply throwing more money at the wall. From leveraging home warranties to psychological pricing in escalation clauses, these "insider" tips will give you the edge you need to win in a multiple-offer scenario.

In this video:

- Why the listing agent is your best source of information (and what specifically to ask).

- The "Round Number" trap: Why bumping your escalation clause by an extra $2,000 can save your deal.

- How to provide peace of mind to a seller using a home warranty while under contract.

- Strengthening your financial profile by leveraging two pre-approvals to show ultimate closing confidence.

If you’re tired of losing out on your dream home, these tactical moves will help you stand out from the crowd and get your offer accepted.

👋 LET’S CONNECT!

Whether you’re looking to move in Central New York or just want to stay ahead of the market, I’m here to help. Reach out anytime! 🤝

📍 Howard Hanna Real Estate Services

🌐 Website: https://CoryLawson.HowardHanna.com

📧 Email: [email protected]

💼 LinkedIn: https://www.linkedin.com/in/cory-lawson/

📸 Instagram: @Frothy_Lawson

👤 Facebook: https://www.facebook.com/CoryLawsonHomes

🎙️ Tune Into the Podcast

🎧 The Cory Cast: Watch on YouTube @FrothyLawson or listen on Spotify & Apple Podcasts.

In this episode of The Cory Cast, I sit down with Chris Beal, the visionary founder behind CNY Professionals Under 40.

What started as a simple Facebook group born out of a desire for connection has exploded into a massive networking powerhouse, hosting monthly events and expanding into new cities across the region. Chris joins me to pull back the curtain on how he scaled this community and why he is so passionate about helping others build their businesses—regardless of their background or industry.

We dive deep into:

• The Evolution of Networking: How a digital community transitioned into high-energy, in-person events at iconic Syracuse locations like the Mansion on James.

• Building a Culture of Growth: Chris explains the core mission of "Professionals Under 40" and how they foster professional development and mentorship for rising talent in Central New York.

• Scaling Beyond the City: The strategy and mindset required to take a local movement and grow it across different chapters and cities.

• Business Lessons from the Trenches: Chris shares his personal journey as an entrepreneur and why he believes in "paying it forward" to the next generation of leaders.

Whether you are an established business owner, a young professional looking to expand your circle, or someone with a big idea and a Facebook group, this conversation is packed with insights on community building and leadership.

Connect with Chris Beal and CNY Professionals Under 40:

• Website: professionalsunder40.com

• Join the movement and find your next networking event in Syracuse or a city near you.

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Thur13en

In today's real estate market, there's a massive difference between working for a "Wall Street" corporate brokerage and a family-owned powerhouse. In this video, I’m breaking down exactly why I chose Howard Hanna Real Estate Services and why—after years in the business—I’m more convinced than ever that this is the best place for high-performing agents and their clients.

As a manager overseeing offices in Liverpool, NY, I see firsthand how the "Hanna Advantage" changes the game. We aren't beholden to public shareholders; we are beholden to our agents and the communities we serve.

In this episode, we dive deep into:

- The Power of Family-Owned: Why being the largest family-owned brokerage in the U.S. provides a level of stability and culture that publicly traded companies simply can't match.

- Hanna Health & Wealth: A look at the exclusive retirement savings, income advantage, and health insurance options that provide real security for independent contractors.

- Cutting-Edge Real Estate Tools: How the Hanna Mobile app and our advanced CRM system allow you to run a modern, mobile business from anywhere.

- The 100% Money Back Guarantee: Why our exclusive programs give Howard Hanna agents an "unfair" competitive advantage when listing homes.

Whether you are a seasoned pro looking for better support or a "white belt" just starting your real estate journey, choosing the right "dojo" matters. The discipline, training, and family-first philosophy here are designed to help you win.

Here's the link to my podcast with Helen Hanna Casey: https://youtu.be/2LoKTezWQX4?si=4Fmv82x98zU0RSpW

Connect with me:

📧 Email: [email protected]

🌐 Website: LetsTalk.HowardHanna.com

📸 Instagram: @FrothyLawson

🎙️ Listen to The Cory Cast

In this episode of the Cory Cast, I’m sitting down with a true pioneer of the Northeast MMA scene, Tamdan "The Barn Cat" McCrory. While many of you know Tamdan from his high-level runs in the UFC and Bellator, we took a deep dive into what his life looks like now that the gloves are (mostly) hung up.

We spent the heart of the conversation talking about his role as the head of Broome County Martial Arts. Tamdan shares his philosophy on what it actually takes to run a successful gym and why building a genuine culture is just as important as teaching a perfect armbar. We also explore the profound impact that martial arts can have on a person’s mental health and discipline, proving it's about much more than just fighting.

Beyond the mats, we touched on the parallels between coaching and fatherhood. Tamdan opens up about the weight of leading by example and the importance of "walking the walk" for both his students and his kids. He has always been one of the most unique minds in the sport, and his insights on transitioning from a professional athlete to a mentor and business owner are something every listener can learn from.

Follow Tamdan and check out his gym:

Gym: Broome County Martial Arts

Instagram: @thebarncatmma | @bcmainfo

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Thur13en

On this week’s episode of The Cory Cast, I’m sitting down with Victor Cosme, a professional home inspector who has built a powerhouse business from the ground up. We dive deep into his origin story to uncover exactly how he transitioned into the world of property inspections and what those early days of the hustle really looked like. Victor shares the raw details of his entrepreneurial journey, highlighting the pivotal moments that allowed him to scale his brand in an increasingly competitive real estate market.We spend a lot of time discussing the specific growth strategies he uses today to stay ahead of the curve. Whether you are an aspiring entrepreneur, a real estate professional, or someone interested in the blue-collar business boom, Victor’s insights on networking, maintaining high service standards, and leveraging word-of-mouth marketing are absolute gold. This conversation is a masterclass in business development and resilience for anyone looking to turn a technical skill into a thriving, scalable enterprise.Connect with Victor:https://www.victoryinspections.net/

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Thur13en

Your home is likely your largest financial asset. Choosing the wrong agent can result in thousands of dollars lost at the closing table, weeks of unnecessary stress, and a marketing plan that falls flat. In this episode, I dive into the Seller’s Interview Checklist—ten non-negotiable questions that will help you find someone you're comfortable to work with.In this video, you’ll learn:- The Competition: How to vet an agent’s actual track record in your specific neighborhood.- The Marketing Edge: Why HD photos aren't enough—and how video and drone footage are now baseline requirements.- Building Trust: How to navigate a "sea of sameness" and find someone you're comfortable with.- The "Plan B": What a pro does differently when a home doesn't sell in the first 21 days.Let's Connect:✨ Website: CoryLawson.HowardHanna.com📸 Instagram:@Frothy_Lawson📧 Email: [email protected]

On this episode of The Cory Cast, I’m sitting down with Sharef Zahran, the mastermind behind Sharef’s World of Fashion, to talk about what it actually takes to build a brand from the ground up. This isn’t just a conversation about high-end style; it’s a deep dive into how Sharef leveraged a passion for luxury streetwear to build a legitimate real estate empire.

I talk with Sharef about his early days of grinding and selling premium gear out of a warehouse, navigating the gatekeepers of the fashion industry, and how he stayed focused while building a community around exclusive kicks, high-quality denim, and the best hoodies in the game. We get into the raw details of his transition from a warehouse hustle to a retail storefront, and the pivotal moment he decided he was done being a tenant.

Sharef breaks down the exact mindset shift required to go from renting his space to owning the entire building and eventually expanding his real estate portfolio. We discuss the importance of asset ownership and how he used the momentum of his clothing brand to secure his financial future. Whether you’re trying to scale your own brand or looking to get into the property game, Sharef’s journey from the warehouse to the top of the real estate market is the blueprint you've been looking for.
Connect with Sharef:

Instagram: @zahransharef

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🥋 From Black Belts to Billboards: The Martial Arts of Real Estate 🏠

Ever wondered what a roundhouse kick and a closed escrow have in common? More than you’d think! In this video, we’re breaking down why the mindset of a martial artist is the secret weapon for success in the competitive world of real estate.

Whether you’re a practitioner of BJJ, Karate, or Muay Thai, or a real estate professional looking to level up your career, this comparison explores the discipline required to dominate both fields.

🥊 What I Cover:

• The "Reap What You Sow" Mindset: In the gym, you can't fake a belt. In real estate, you can't fake a pipeline. Success is a direct result of the hours put in behind the scenes.

• The White Belt Mentality: Why "always learning" is the only way to stay ahead of market trends and new techniques.

• Dedication to Improvement: How the relentless pursuit of the "1% better" rule transforms your sparring and your sales scripts.

• Discipline vs. Motivation: Why showing up on the days you don't want to is what separates the masters from the amateurs.

  
  

📈 Why This Matters:

Real estate is a contact sport. It requires grit, strategy, and the ability to take a hit (or a rejected offer) and keep moving forward. If you want to build a real estate business with the soul of a warrior, this video is for you.

In this episode of the Cory Cast, we’re diving deep into the world of digital strategy with Dev Negrete, the powerhouse founder behind DEV Communications.If you’ve ever felt like you’re shouting into the void of an algorithm or struggling to turn "likes" into "leads," this conversation is for you. Dev pulls back the curtain on her journey from starting a boutique agency to becoming a go-to strategist for brands looking to make a real impact.We start by tracing Dev’s journey to the launch of DEV Communications, exploring the pivotal moments that turned her expertise into a thriving business. Dev breaks down exactly how modern businesses can move beyond basic posting and start leveraging social media as a genuine engine for scalability.Rather than chasing every fleeting trend, we discuss the importance of intentional strategy and how to use your online presence to fuel bottom-line growth. Plus, Dev shares some of her top "in the weeds" tips for social media management that she uses to keep her own business and her clients' brands ahead of the curve.Connect with Dev Negrete:

Website: https://www.devprcomms.com/Instagram: @DEV.communications

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Thur13en

In this episode of the Cory Cast, we welcome back a very special guest: Chris Smith. As the second guest to ever appear on the show, Chris returns for a deep dive into how his life has transformed since our first conversation.Back in our initial interview, Chris was navigating the world as a dedicated martial artist and coach without the responsibilities of a family. Today, he joins us as a husband and a father, bringing a brand-new perspective on what it means to lead a balanced life. We explore his enduring passion for Muay Thai and the technical evolution of his martial arts journey, alongside the mental shift required to move from the center of the ring to coaching and cornering fighters in the heat of battle.The heart of this conversation focuses on the ultimate transition from a solo, "martial arts-centric" lifestyle to building a family. Chris shares how he successfully manages the intensity of the gym while staying present for his wife and son, and how the discipline, patience, and resilience learned on the mats have become his greatest tools in fatherhood. Whether you are a combat sports enthusiast, a coach, or a parent trying to balance your own passions with family life, Chris’s journey offers incredible insights into growth, maturity, and finding your "why."Follow Chris on Instagram: @ghostx315

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Thur13en