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A U.S. district judge ruled Google is too dominant in some parts of the online ad industry. WSJ business and legal affairs correspondent Jan Wolfe explains how that could result in Google being forced to sell off parts of its business. Then, at some big companies, artificial intelligence is designing ad campaigns with help from human beings, not the other way around. WSJ CMO Today reporter Patrick Coffee explains how marketers are leaning into AI-led strategies. Victoria Craig hosts.
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By The Wall Street Journal4.3
15771,577 ratings
A U.S. district judge ruled Google is too dominant in some parts of the online ad industry. WSJ business and legal affairs correspondent Jan Wolfe explains how that could result in Google being forced to sell off parts of its business. Then, at some big companies, artificial intelligence is designing ad campaigns with help from human beings, not the other way around. WSJ CMO Today reporter Patrick Coffee explains how marketers are leaning into AI-led strategies. Victoria Craig hosts.
Sign up for the WSJ's free Technology newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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