Ross sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry.

They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates.

If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss.

Show Notes:

00:00 Introduction & Welcome

01:04 Moz’s Position in a Competitive SEO Landscape

02:52 AI Overviews & the Future of SERPs

07:06 MozCast & Google Update Tracking

12:53 The Role of Brand Authority in SEO

19:09 How SEO Has Shifted Over the Years

24:15 Keyword Research & New Moz Tools

30:56 The Decline of Blog Comments & Online Community Shifts

36:41 SEO Data & Attribution Challenges

41:26 What’s Next for Moz?

Resources & Links:

Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/

Introducing Brand Authority: https://moz.com/blog/introducing-brand-authority

Google’s Update History:https://moz.com/google-algorithm-change

MozCast:https://moz.com/mozcast

MozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025

Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/

Subscribe today for weekly tips: https://bit.ly/3dBM61f

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing