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[Counsel Cast Chambers] Stop Posting Everywhere: Focus Your Firm’s Social Strategy
In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms.
Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding.
Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading efforts too thin across multiple platforms.
Stephanie gives listeners actionable tips on:
- 00:00 The Importance of C-Suite Presence on Social Media
- 00:51 Challenges of Outsourcing Marketing
- 01:37 TikTok's Unique Algorithm and Its Implications
- 02:56 Finding the Right Marketing Inspiration
- 07:03 Understanding Your Audience's Broader Interests
- 09:01 Choosing the Right Platforms for Legal Marketing
- 09:31 Aligning Marketing Goals with Business Objectives
- 11:16 Effective Local Marketing Strategies
- 12:10 The Value of Social Media in Modern Marketing
Connect with Mandy here:
- https://www.instagram.com/mediamandy/
- https://www.linkedin.com/in/amandahoskinson/
- https://twitter.com/mediamandy/
- http://mandyhoskinson.com
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
View all episodes
By Karin Conroy
5
4242 ratings
In this episode of Counsel Cast Chambers, Mandy Hoskinson discusses the keys to creating a focused and effective social media strategy for law firms.
Learn how to select the right platform, create suitable content, and maintain consistency without burnout. Insights include the specific advantages and limitations of platforms like TikTok and LinkedIn for localized and national reach, the importance of aligning marketing goals with broader business objectives, and the necessity of detailed target audience understanding.
Mandy also emphasizes the role of C-suite executives in content creation and the value of local marketing strategies over spreading efforts too thin across multiple platforms.
Stephanie gives listeners actionable tips on:
- 00:00 The Importance of C-Suite Presence on Social Media
- 00:51 Challenges of Outsourcing Marketing
- 01:37 TikTok's Unique Algorithm and Its Implications
- 02:56 Finding the Right Marketing Inspiration
- 07:03 Understanding Your Audience's Broader Interests
- 09:01 Choosing the Right Platforms for Legal Marketing
- 09:31 Aligning Marketing Goals with Business Objectives
- 11:16 Effective Local Marketing Strategies
- 12:10 The Value of Social Media in Modern Marketing
Connect with Mandy here:
- https://www.instagram.com/mediamandy/
- https://www.linkedin.com/in/amandahoskinson/
- https://twitter.com/mediamandy/
- http://mandyhoskinson.com
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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