By Karin Conroy
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3737 ratings
The podcast currently has 141 episodes available.
In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.
The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularly for law firms, and illustrates the impact of customized box experiences in different stages of the marketing funnel – acquisition, delivery, and retention. He provides practical examples of how this approach can improve client onboarding, educational efforts, and long-term client retention.
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In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.
They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from using purely hashtags to incorporating relevant keywords in social media posts.
More practical advice includes the importance of writing for human readers rather than AI, using tools like Google and Instagram's search features to find popular keywords, and having a critical 'above the fold' section on websites that captures visitor attention. The discussion also covers the foundations of conversion rate and sales optimization (CRSO), with an emphasis on understanding customer pain points, designing powerful calls-to-action, and using tools like Inspectlet to track site performance.
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In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one's network effectively, the value of feedback, and balancing reputation with personal connections.
Cindy gives listeners actionable tips on:
00:00 Intro
01:36 Transitioning from a Firm to Your Own Business
03:37 Establishing Your Unique Identity
07:07 Gathering Feedback and Building Reputation
09:45 Maintaining Client Relationships
13:45 The Value of Personal Connections
15:17 Starting and Sustaining Your Own Business
23:31 The Role of Referrals and Networking
25:05 Thought Leaders Library: Book Recommendation
33:16 One Big Takeaway
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In this episode, writer and lawyer Kevin McGoff discusses the complexities and best practices surrounding law firm exits. Drawing from his extensive legal career, Kevin emphasizes the importance of self-reflection, understanding personal strengths and weaknesses, and seeking professional advice when contemplating a career change.
The conversation also delves into the ethical considerations and strategic planning necessary for both leaving the legal field and starting a new firm.
Kevin McGoff is the author of Find Your Landing Zone – Life Beyond the Bar, published in 2023. He is a writer, speaker, and lawyer. Kevin is also an avid cyclist and inveterate traveler. During his career, Kevin worked for a state agency, ran a solo practice, and started a law firm. Later he served as General Counsel to a large midwest firm.
Kevin developed a successful program to complement his book designed to motivate lawyers and other professionals to progress from thinking about what’s next in life to creating a personal plan to make it happen.
Kevin gives listeners actionable tips on:
00:00 Intro
06:49 Understanding Your Strengths and Interests
09:53 Taking the Leap: Transitioning Careers
13:16 Starting Your Own Law Firm: Financial Planning
17:45 Ethical Considerations and Client Relations
22:56 Setting Up a New Firm: Practical Advice
31:05 Book Recommendations and Final Thoughts
36:38 One Thing That Works
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In this episode, Aurora Winter joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
Aurora Winter, MBA, is a successful entrepreneur, bestselling author, TV writer-producer, and the founder of www.SamePagePublishing.com. Her award-winning books include "Turn Words Into Wealth" and “Magic, Mystery, and the Multiverse.” Using her expertise in film and neuroscience, she helps people tell memorable stories that build brands, books, and businesses.
Aurora gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero's Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
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In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization.
Nicki emphasizes the need for proper testing and targeting in ad campaigns, highlights the impact of a positive money mindset on marketing budgets, and provides practical advice for improving conversion rates. The episode also underscores the role of agencies in achieving optimal results from Meta ads.
Nicki is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so they can live life on their own terms.
Monica gives listeners actionable tips on:
00:00 Intro
01:06 Understanding Meta Ads
03:07 Exploring the Marketing Funnel
04:25 Types of Ads and Their Purposes
07:56 Retargeting Strategies
11:53 Common Mistakes in Ad Campaigns
14:33 Optimizing Your Website for Conversions
18:58 The Importance of Testing and Optimization
24:22 Budgeting and Money Mindset
31:31 One thing that works
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In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool.
She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered include understanding client awareness and interest, the importance of mobile-first design, avoiding stock photos, compliance issues, and regular website auditing. Monica also stresses the importance of including FAQs, using Google Analytics to measure performance, and ensuring team coherence.
Monica is a techy, crafty, aerial dancer with a Bachelor of Science in Agriculture. Monica possesses a rare combination of design savvy and technological know-how. She puts her down-to-earth problem solving skills to work providing solutions to marketing and communication challenges through technology. When she’s not running her business she’s raising her two daughters, 9 and 13, petting her puppies, traveling with her husband, Mike, dancing in air or digging in the dirt!
Monica gives listeners actionable tips on:
00:00 Intro
00:47 The Evolution of Websites
01:16 Websites as Sales Tools
02:49 Understanding Your Clients
05:46 Common Website Mistakes
07:33 Mobile Optimization
10:08 Compliance and Privacy Policies
12:00 Using Analytics to Improve Performance
13:00 The Importance of Authentic Imagery
21:17 FAQs and User Engagement
23:16 Book Review: The Power of a Positive Team
25:37 One thing that works
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In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy.
Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.
Gert gives listeners actionable tips on:
00:00 Intro
00:50 The Importance of Online Reputation for Law Firms
02:12 Understanding and Managing Negative Reviews
04:22 Strategies to Improve Online Reputation
11:42 Google Knowledge Panel and Business Profile
17:21 Leveraging AI and Consistent Information
21:54 Starting the Internal Audit
23:59 Quick Fixes to Save Money
24:49 Common Mistakes in Reputation Management
26:57 Proactive Strategies for Positive Reviews
31:24 Thought Leaders library
35:14 Managing Social Media and Personal Life
42:08 One thing that works
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In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.
Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.
Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.
Tanya gives listeners actionable tips on:
00:00 Intro
01:19 Common Mistakes Lawyers Make in Marketing
01:54 The Importance of Knowing Your Audience
03:33 Simplifying Legal Jargon for Better Client Communication
05:33 Email Marketing: A Tool for Client Retention and Acquisition
08:06 Nurturing Clients Through the Marketing Funnel
18:05 Leveraging Lead Magnets for Law Firms
25:41 Navigating Email Overwhelm: A Strategic Approach
26:32 Crafting the Perfect Welcome Sequence
27:36 The Art of Email Sequencing for Engagement
28:34 Why Law Firms Struggle with Email Campaigns
29:25 The Importance of Delegating Email Marketing
33:06 Compliance and Email Marketing: Navigating the Legalities
39:27 Book Recommendation
42:31 One thing that works
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In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.
He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.
Alex gives listeners actionable tips on:
00:00 Exploring the Potential of Law Firm Podcasts
02:11 The Evolution of Podcasting Post-Pandemic
03:04 Understanding Podcast Statistics and Trends
04:56 The Importance of Staying Active and Niche in Podcasting
06:11 Measuring Success in Podcasting Beyond Ad Revenue
10:41 Maximizing Podcast Impact with Authenticity and Simplicity
16:27 Effective Calls to Action in Podcasting
19:26 Unlocking Podcast Potential: Free Resources and Quick Wins
19:55 Creative Lead Magnets: Beyond the Call to Action
20:58 Innovative Engagement: The Power of Quizzes in Marketing
25:20 Establishing Authority and Consistency in Marketing
26:04 The Key to Success: Consistency in Podcasting
26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap
29:54 Continuous Improvement: The Secret Sauce of Successful Marketing
31:58 Book Recommendation
36:42 Tips for getting those impactful interviews
39:00 One thing that works
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The podcast currently has 141 episodes available.
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