In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. 

Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and relationships when it comes to maintaining client connections and underscores the power of emotional appeal in business decisions.

Cindy gives listeners actionable tips on:

• 00:00 Introduction 
• 00:47 Maintaining Client Relationships
• 01:49 Balancing Reputation and Relationships
• 02:27 Emotional vs. Logical Decision Making
• 03:20 Real-World Examples of Emotional Connections
• 05:31 Conclusion and Final Thoughts

Connect with Cindy here:

• Instagram
• LinkedIn
• http://www.thehustlingheart.com

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. 

He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing. He also provides practical advice on starting a digital show and repurposing content across various platforms to maximize reach. 

Highlighting the power of social media, he shares insights on how lawyers can become thought leaders by educating, entertaining, and inspiring their audience.

Jake Robertson gives listeners actionable tips on:

• 00:00 Introduction
• 01:25 Understanding Omnipresence in Marketing
• 02:34 Building Trust Through Digital Presence
• 08:39 The Importance of Consistency in Marketing
• 11:11 Creating Engaging and Valuable Content
• 18:05 Leveraging Video Content for Omnipresence
• 25:28 Utilizing AI and Tools for Content Creation
• 29:46 The Evolution of AI and Its Role as a Tool
• 30:48 The Importance of Social Media in Modern Branding
• 32:59 Leveraging Social Media for Business Success
• 35:02 The Power of Interest-Based Social Media Algorithms
• 36:20 Effective Marketing Strategies for Entrepreneurs
• 40:00 The 10X Rule: Maximizing Effort and Goals
• 46:13 Practical Steps for Social Media and Content Creation
• 53:38 Repurposing Content for Maximum Reach

Resources mentioned in this episode:

• The 10x Rule by Grant Cardone

Connect with Jake:

• LinkedIn: https://www.linkedin.com/in/jakeisham/ 
• Instagram: http://www.instagram.com/jakecreativemarketing 
• http://www.jakeisham.com 

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.

Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-changing policies.

Real-world examples of how firms have successfully leveraged multiple office locations and strong review strategies to outperform competitors. The conversation also explores Google Local Service Ads, the power of verification, and the psychology behind reviews and business imagery.

Stormy provides practical advice on responding to negative reviews, balancing client feedback, and ensuring consistency across all platforms. For attorneys especially, the episode underscores how dominating local SEO can directly translate to measurable profit and long-term success.

Stormy gives listeners actionable tips on:

• 00:00 Introduction to Local SEO for Law Firms
• 01:00 The Evolution from Seven Pack to Three Pack
• 02:00 Why Proximity Is the #1 Factor in Local Search
• 03:00 Managing Virtual Offices for Local SEO
• 05:00 Ensuring Consistency Across Google Business & Website Schema
• 06:00 Leveraging Directories like Yelp & Facebook
• 07:00 Real-World Example: Crushing Local Search with Multiple Offices
• 08:00 How Google Local Service Ads Work for Lawyers
• 09:00 The Power of Verification, Imagery, and Reviews
• 10:00 Managing Reviews and Client Perceptions
• 11:00 Best Practices for Responding to Negative Reviews

Connect with Stormy here:

• Twitter
• LinkedIn
• Facebook
• https://5starsfast.com/ 

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. 

We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results. 

The conversation also delves into practical tips for creating content that appeals to AI algorithms, the importance of video content, and the future of AI-assisted marketing. Tune in for actionable advice on staying ahead in the rapidly changing digital marketing landscape.

TJ Robertson gives listeners actionable tips on:

• 00:00 Introduction
• 00:42 The Impact of AI on Digital Marketing
• 03:12 The Rise of Conversational AI: ChatGPT and Beyond
• 04:15 Voice Search vs. Typing: Generational Differences
• 07:14 The Future of AI in Decision Making
• 08:28 AI Search Campaigns vs. Traditional SEO
• 13:19 Optimizing for AI Search: Strategies and Tips
• 16:23 Leveraging Third-Party Mentions and Directories
• 19:29 The Power of Video Content in AI Search
• 21:37 Repurposing Video Content Across Platforms
• 22:04 Maximizing Content Creation Efficiency
• 23:06 Leveraging Video Content for SEO
• 23:51 Optimizing Your Website for LLM Recommendations
• 26:09 Using AI for Content Creation
• 27:59 Building a Brand Ambassador with AI
• 31:17 The Future of AI in Daily Tasks
• 36:40 Book Recommendation: The Dip by Seth Godin
• 40:24 Actionable Steps for Lawyers Using AI

Resources mentioned in this episode:

• The Dip by Seth Godin

Connect with TJ Robertson:

• LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
• Instagram: https://www.instagram.com/tjrobertsondigital/reels/
• TikTok: https://www.tiktok.com/@tjrobertson52
• X: https://x.com/SeoRobertson
• https://tjrobertson.com/

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. 

Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication.

Listeners are introduced to the concept of brand personality, including the value of brand archetypes inspired by Carl Jung. Real-world applications are highlighted through examples like a successful quiz tool used to identify brand pathways, illustrating how such tools can drive engagement and business growth.

The episode also explores differentiating one's brand in competitive industries by creating unique emotional connections with clients and effectively leveraging platforms like websites and social media to express brand identity and build trust.

Kaye gives listeners actionable tips on:

• 00:00 Introduction to Podcast Monetization
• 01:11 The Importance of Emotional Connection
• 02:35 Responding to Skeptics
• 05:48 Finding Your Brand's Personality
• 06:03 Using Brand Archetypes
• 06:57 The Power of Quizzes
• 08:59 Applying Brand Personality in Practice
• 11:38 Expressing Your Brand

Connect with Kaye here:

• Instagram
• Twitter
• LinkedIn
• Facebook
• http://kayeputnam.com/  

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. 

With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actual business goals. The conversation also covers the importance of a clear marketing strategy and the negative impact of irrelevant content on SEO. 

Additionally, Matt recommends the book 'Reclaiming Conversation' by Sherry Turkle, which explores the balance between technology use and human interaction. This episode is a must-listen for anyone looking to optimize their digital marketing efforts effectively.

Matt gives listeners actionable tips on:

• 00:00 Introduction
• 00:50 The Importance of Tracking the Right Metrics
• 02:02 Understanding Marketing Strategy
• 03:17 Choosing the Right Analytics Tools
• 06:56 The Value of Conversion Goals
• 12:10 Content Strategy and Analytics
• 14:57 Adapting Content Based on Analytics
• 17:21 The Impact of Removing Ineffective Content
• 21:27 Pruning Your Content Strategy
• 24:17 The Importance of Dashboards
• 26:49 Key Metrics and User Experience
• 34:06 Book Review: Reclaiming Conversations
• 40:38 Actionable Insights and Final Thoughts

Resources mentioned in this episode:

• Reclaiming Conversations by Sherry Turkle 

Connect with Matt:

• LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ 
• Instagram: https://www.instagram.com/mattbaileysl/ 
• YouTube: https://www.youtube.com/@MattBaileySays 
• https://www.sitelogicmarketing.com/ 

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. 

Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utilizing donation platforms like 'Buy Me A Coffee,' and creating Patreon-based exclusive content. Lastly, we touch on the benefits of affiliate marketing and the importance of offering valuable freebies to grow your listener base and capture traffic.

Jack gives listeners actionable tips on:

• 00:00 Introduction to Podcast Monetization
• 01:33 Understanding Sponsorships
• 05:19 Self-Sponsorship Strategies
• 07:20 Monetizing Through Donations
• 10:57 Affiliate Links and Freebies
• 12:36 Conclusion and Final Thoughts

Connect with Simona here:

• Instagram: https://www.instagram.com/simona__costantini
• VOLT Instagram: https://www.instagram.com/volt.productions
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://www.voltproductions.co  
• Podcast Resources: https://www.voltproductions.co/resources

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients.

We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points.

We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.

Jed gives listeners actionable tips on:

• 00:00 Introduction to Branding for Law Firms
• 00:47 Common Misconceptions About Marketing
• 02:36 Defining Your Ideal Client
• 03:47 Tailoring Messages to Different Audiences
• 06:53 The Importance of Effective Messaging
• 15:11 Testing and Refining Your Brand Message
• 26:08 Scaling Your Law Firm's Brand
• 37:33 Conclusion and Actionable Takeaways

Resources mentioned in this episode:

• The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy

Connect with Jed:

• LinkedIn: https://www.linkedin.com/in/jedmorley/ 
• http://www.backstorybranding.com

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton.

The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience.

Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cost-savings against effective results. He emphasizes the importance of a modern, user-friendly website as legal demand increasingly starts with a Google search.

Drawing on data from the Legal Trends Report, Jack also highlights the disconnect between what consumers want and what lawyers think they want, urging firms to adapt their practices to meet modern consumer expectations.

Jack gives listeners actionable tips on:

• 00:00 Introduction: Should You DIY Your Law Firm Website?
• 00:48 Balancing DIY and Professional Web Design
• 01:50 The Importance of Online Presence for Law Firms
• 03:11 Client Expectations and Modern Website Features
• 03:54 Data-Driven Insights from the Legal Trends Report
• 07:14 Common Mistakes in Law Firm Websites

Connect with Jack here:

• Instagram
• Instagram (Clio)
• Twitter
• LinkedIn
• https://www.clio.com/about/team/jack-newton/

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.

He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding, starting from ancient symbols to modern AI-driven marketing strategies. Jorge highlights the benefits of creating custom GPTs (Generative Pre-trained Transformers) for efficient and personalized branding and marketing tasks. The conversation also touches on the psychological aspects of branding and marketing, the integration of AI into branding, and how to craft effective sales and marketing messages that resonate with target audiences.

This episode is particularly valuable for professionals seeking to leverage modern technology in branding while maintaining a human touch. 

Jorge gives listeners actionable tips on:

• 00:00 Introduction and Background
• 01:47 The Importance of Branding for Lawyers
• 02:44 Debunking Branding Myths
• 04:49 Modern Branding Strategies
• 07:21 Personal Branding vs. Company Branding
• 15:07 The Role of AI in Modern Branding
• 19:48 Creating and Using GPTs for Efficiency
• 28:04 AI in Branding: Avoiding Generic Content
• 29:41 Creating Unique Vibes with AI
• 31:58 The Importance of Personalization in AI Branding
• 32:29 Case Study: Snoop Dogg's AI Branding
• 33:26 Cost Efficiency of AI in Marketing
• 34:40 Defining Your Perfect Customer
• 38:11 The Promise in Your Marketing Message
• 39:27 Book Recommendation: The Dawn of Everything
• 51:12 Practical Steps to Improve Your Branding

Resources mentioned in this episode:

• The Dawn of Everything: A New History of Humanity

Connect with Jorge:

• X: https://x.com/jorgeolson 
• LinkedIn: https://www.linkedin.com/in/jorgeolson/ 
• https://jorgeolson.com/ 

Connect with me

• Instagram
• Pinterest
• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com