Most law firms think AI is the problem. It’s not.

In this episode of Counsel Cast, host Karin Conroy sits down with email marketing strategist Tanya Brody to unpack what’s really happening inside law firm inboxes in the age of automation.

Together, they explore why AI-generated content is flooding email, how that impacts trust in the legal industry, and why most firms don’t have an email marketing problem. They have a humanity problem.

Tanya explains why email remains the highest ROI marketing channel available to law firms, how AI should function as a tool instead of a replacement, and where lawyers are unintentionally eroding authority by outsourcing their voice to machines.

This conversation bridges strategy, psychology, and practical marketing execution, showing law firm owners how to use AI responsibly while protecting trust, credibility, and long-term brand value.

If your emails feel flat, your newsletters feel like a chore, or you’re wondering whether AI is helping or hurting your marketing, this episode will recalibrate your approach.

📌 You’ll learn:

1. Why AI-generated email content often sounds technically perfect but emotionally empty
2. What the “human in the loop” principle means for law firm marketing
3. How AI can help with structure and brainstorming without replacing expertise
4. Why subject lines matter more than ever in a saturated inbox
5. How over-personalization can damage credibility
6. Why consistency beats volume in legal email marketing
7. How to balance automation with authenticity
8. Why email still delivers the highest ROI of any marketing channel
9. How to become the lawyer people refer instead of just another option
10. Why marketing should start with “What’s in it for them?” not “Here’s how impressive we are”

💡 Featuring:

1. Karin and Tanya unpack how AI has fueled a growing “trust recession” in email marketing, and why law firms cannot afford to sacrifice authenticity in a sea of automated content. Tanya shares her strategic workflow for using AI as a tool, not a voice, while they explore the psychology behind effective email marketing and why clients hire clarity, guidance, and human connection, not credentials.

Karin and Tanya give listeners actionable tips on:

1. 0:00 Is AI killing law firm email marketing?
2. 2:00 The flood of AI content and the growing trust gap
3. 5:30 What “human in the loop” really means
4. 8:00 Where AI should stop and lawyers should take over
5. 11:00 Why subject lines must work harder today
6. 14:00 Email frequency without overwhelming your list
7. 17:00 The fine line between personalization and manipulation
8. 20:00 Using AI to repurpose content without losing your voice
9. 23:00 Why community connection builds referrals
10. 26:00 From ego-driven messaging to service-driven marketing
11. 29:00 Writing for humans instead of legal peers
12. 32:00 The “Who Not How” mindset shift
13. 35:00 Why email still outperforms social media for ROI
14. 38:00 Becoming the trusted “who” in your market
15. 41:00 Know, like, trust and why “know” is often overlooked
16. 44:00 Humanizing your authority without oversharing
17. 47:00 Final takeaway: AI is not the threat. Impersonal marketing is.

Resources mentioned in this episode:

1. Who Not How by Dan Sullivan

Connect with Tanya:

1. LinkedIn: https://www.linkedin.com/in/tanyabrody/
2. Website: https://tanyabrodycopywriter.com/

Connect with me

1. Instagram
2. Pinterest
3. Facebook
4. Twitter
5. Karin on Twitter
6. Karin on LinkedIn
7. Conroy Creative Counsel on Facebook
8. https://conroycreativecounsel.com