In this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms. 

The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these changes.

The episode introduces the 'Biscuit Framework' for SEO strategies and the significance of brand presence in AI searches. The discussion also touches on future trends in AI, content ownership, and the importance of human touch in content creation. 

Mike gives listeners actionable tips on:

• 00:00 Introduction to AI Search and Its Impact
• 01:30 Understanding AI Overviews in Google Search
• 03:32 The Rise of Click-Free Answers
• 05:06 Defining AI, Chat, and Traditional Search Volumes
• 07:02 Introducing the Biscuit Framework
• 08:35 Ensuring Accurate Brand Knowledge
• 13:07 Repetition vs. Traditional SEO Strategies
• 14:25 The Role of Bots and Indexing in AI Search
• 21:21 Local and E-commerce Search Considerations
• 22:33 The Changing Landscape of Search Journeys
• 22:52 The Evolution of Content Strategy
• 23:30 HubSpot's SEO Case Study
• 25:35 Legal Challenges with AI Content
• 28:58 Human vs AI Content Creation
• 32:43 AI's Impact on Software Development
• 35:26 Future of AI in Legal Firms
• 40:40 Book Recommendation: Deploy Empathy

Resources mentioned in this episode:

• Deploy Empathy by Michele Hansen

Connect with Mike:

• X: https://x.com/mbuckbee
• LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ 
• https://knowatoa.com 

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• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies. 

From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication. 

She also provides actionable tips on how to craft compelling emails that resonate with clients, emphasizing the importance of addressing the clients' problems and offering clear solutions. 

By focusing on these strategies, law firms can improve their email marketing efforts, build trust, and drive more leads.

Tom gives listeners actionable tips on:

• 00:00 Introduction: Common Email Marketing Mistakes
• 00:51 Understanding the Lawyer's Perspective
• 01:20 Identifying Your Audience
• 02:38 The Importance of Plain Language
• 03:43 Focusing on Client Needs
• 05:05 Translating Strategies to Email Marketing
• 06:13 The Power of Email Reminders
• 07:16 Conclusion: Leveraging Email for Client Retention

Connect with Tanya here:

• https://www.instagram.com/tbcopywriter42/
• https://twitter.com/harpchicwriter
• https://www.linkedin.com/in/tanyabrody/
• https://www.facebook.com/tanyabrodycopywriter
• http://tanyabrodycopywriter.com
• https://linktr.ee/emcacademy

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout. 

Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strategy for law firms, the significance of consistency in posting, and the effectiveness of content calendars. She also highlights the importance of engagement, understanding one's target audience, and setting clear goals. 

The episode culminates in providing actionable tips for law firms to optimize their social media efforts for meaningful results.

Caroline gives listeners actionable tips on:

• 00:00 Introduction 
• 01:10 The One Social Media Move for Law Firms
• 02:01 Overcoming the Fear of Posting
• 05:22 Understanding Content Themes and Pillars
• 08:53 Creating Engaging and Relevant Content
• 11:57 The Sales Funnel and Social Media Strategy
• 17:12 Nurturing Relationships Through Social Media
• 19:46 The Importance of Authenticity in Content
• 19:54 Organizing Your Content Calendar
• 21:36 Sustainable Posting Strategies
• 23:07 Consistency and Its Impact
• 24:06 Choosing the Right Tools for Content Management
• 27:19 Measuring Social Media Success
• 30:03 Thought Leaders Library: Book Recommendation
• 34:56 Actionable Steps for Content Creation
• 37:32 Final Thoughts and Conclusion

Resources mentioned in this episode:

• Building a Story Brand by Donald Miller
• One Thing by Gary Keller

Connect with Caroline:

• Instagram: https://www.instagram.com/impactmediahouse 
• LinkedIn: https://www.linkedin.com/in/caroline-langdon-socialmediamanager/ 
• http://www.impactmediahouse.co

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel. 

Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days. 

The discussion emphasizes the significance of reviews and the potential for rapid search visibility improvements, even in competitive markets.

Tom gives listeners actionable tips on:

• 00:00 Introduction to Local SEO for Law Firms
• 01:01 Claiming and Optimizing Your Google Business Profile
• 01:18 The Power of Client Reviews
• 01:42 Understanding Immediate Impact in Local SEO
• 02:01 The Importance of Google Map Pack and Organic Search Rankings
• 02:30 Real-World Success Story: Chiropractor's Rapid SEO Growth
• 03:23 Review Strategies and Market Competitiveness
• 04:36 Encouragement to Start Now

Connect with Ross here:

• https://www.facebook.com/fencepostads
• https://www.instagram.com/fencepost.co/
• https://www.linkedin.com/in/lrmcdaniel/ 
• https://twitter.com/therossmcdaniel
• https://fencepost.co 

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. 

Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework that spans two years. 

Joaby also provides insights from his successful growth of Casper's Ice Cream from $5 million to $150 million, using targeted and efficient advertising techniques. The episode is packed with actionable strategies for law firms, including the importance of identifying unique market opportunities and maintaining a consistent marketing presence.

Joaby gives listeners actionable tips on:

• 00:00 Introduction 
• 01:54 Understanding the Role of a Fractional CMO
• 03:29 Strategic Planning: Setting Long-Term Goals
• 06:51 Marketing Strategies for Law Firms
• 14:12 Case Study: Casper's Ice Cream Success Story
• 20:30 Adapting Marketing Techniques Over Time
• 22:16 Understanding Your Consumer
• 24:01 Recording Sales Calls for Insights
• 25:17 Becoming a Thought Leader
• 26:54 Recommended Reading: The Road Less Stupid
• 27:50 The Importance of Thinking Time
• 31:19 Delegation and Strengths
• 32:35 Actionable Steps for Growth
• 37:57 Final Thoughts and Book Recommendation

Resources mentioned in this episode:

• Building a Story Brand by Donald Miller
• The Road Less Stupid by Keith J. Cunningham

Connect with Joaby:

• Instagram: https://www.instagram.com/joabyparker/ 
• LinkedIn: https://www.linkedin.com/in/joaby-parker/ 
• Facebook: https://www.facebook.com/joaby.parker 
• http://c3grow.com

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson. 

We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specific interests. 

Strategies are shared on optimizing your website to cater to these different client types by addressing common questions and fears, thus enhancing user experience and guiding them effectively through the sales funnel.

Monica gives listeners actionable tips on:

• 00:00 Introduction: The Website as a Salesperson
• 01:00 The Evolving Sales Cycle
• 01:23 The Role of Your Website
• 01:40 Understanding the Sales Funnel
• 01:54 Top of the Funnel: Awareness and Interest
• 02:15 Connecting with Your Audience
• 03:06 Addressing Client Needs
• 04:10 Practical Tips for Your Website
• 04:39 Conclusion: Structuring Your Website Like a Conversation

Connect with Monica here:

• Instagram
• Twitter
• LinkedIn
• Facebook
• https://mayecreate.com/marketing-with-purpose-podcast/

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• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners. 

Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads. 

Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode concludes with the recommendation of the book 'Chillpreneur' by Denise Duffield-Thomas, emphasizing the importance of a balanced approach to entrepreneurship.

Megan gives listeners actionable tips on:

• 00:00 Introduction 
• 01:06 The Importance of Podcasting for Business Growth
• 01:44 Challenges in Podcast Growth
• 02:41 Misconceptions About Podcasting
• 03:19 Strategies for Podcast Marketing
• 04:50 The Role of Social Media in Podcast Discovery
• 05:14 Optimizing Your Podcast for Paid Ads
• 08:45 Creating Effective Facebook and Instagram Ads
• 10:30 Targeting Strategies for Local Businesses
• 13:24 Common Mistakes in Ad Campaigns
• 16:25 Brand Awareness vs. Direct Response Campaigns
• 20:27 Choosing the Right Campaign Objectives
• 21:51 Optimizing Client Contact Methods
• 23:45 The Importance of Data in Ad Campaigns
• 25:25 Budgeting for Effective Ad Campaigns
• 29:37 Creating an Ad Ecosystem
• 30:42 Email Campaigns for Service-Based Businesses
• 35:04 Thought Leaders Library: Book Recommendation
• 37:45 Final Thoughts and Marketing Tips

Resources mentioned in this episode:

•  Chillpreneur by Denise Duffield Thomas

Connect with Megan:

• Instagram: https://www.instagram.com/chimehousemedia/
• LinkedIn: https://www.linkedin.com/in/megshields/
• Facebook: https://www.facebook.com/chimehousemedia 
• https://www.chimehousemedia.com/

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to protect client data, reputation, and overall business operations. 

Key highlights include the importance of regular software updates, risk assessments, and the differences between IT and InfoSec objectives. Tom also touches on the financial ramifications of cyber attacks and the critical need for proactive defenses to avoid devastating impacts on productivity and revenue.

Tom gives listeners actionable tips on:

• 00:00 Introduction to Cybersecurity Risks for Law Firms
• 00:48 Website Vulnerabilities and Risk Assessment
• 01:16 Importance of Software Updates and Zero-Day Threats
• 03:12 Risk Analysis and IT vs. InfoSec Objectives
• 04:09 Impact of Cyber Attacks on Productivity and Reputation
• 05:24 Real-Life Ransomware Attack Case Study

Connect with Tom here:

• https://twitter.com/tomkirkham
• https://www.linkedin.com/in/tomkirkham/
• https://www.facebook.com/irontechsec
• https://tomkirkham.com 

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. 

The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences. 

They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.

Angelo gives listeners actionable tips on:

• 00:00 Introduction 
• 00:55 Demystifying PR for Law Firms
• 01:52 The Importance of Visibility and Credibility
• 02:37 Do You Really Need a PR Agency?
• 04:05 Effective Pitching Strategies
• 08:36 Leveraging AI in PR
• 14:54 The Future of Marketing: PR's Role
• 17:38 SEO vs. PR: A New Perspective
• 22:00 The Evolution of Google's Authorship and SEO
• 23:30 The Value of Podcasts in Modern Marketing
• 26:28 Engineered Omnipresence and Link Building
• 27:30 The Importance of Systematic PR Processes
• 32:48 Book Recommendations and Human Nature in Marketing
• 37:42 Final Takeaways and Encouragement

Resources mentioned in this episode:

• The Laws of Human Nature by Robert Greene

Connect with Shanté and Josh here:

• YouTube: https://www.youtube.com/@thisisgoodnews 
• LinkedIn: https://www.linkedin.com/company/higoodnews/ 
• LinkedIn: https://www.linkedin.com/in/shantemicah/
• https://www.higoodnews.com/

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com 

In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. 

The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text and graphic content. 

Max also shares his contrarian view on the market's emphasis on rapid content generation and argues for leveraging existing deep knowledge within organizations to produce valuable content. Additionally, the role of transcription tools such as Riverside in enhancing content creation is examined.

Max Gutsche gives listeners actionable tips on:

• 00:00 Introduction to AI Content Generation
• 01:45 Different AI Tools for Content Creation
• 02:01 Advanced Use Cases and Personal Preferences
• 02:42 Contrarian Views on AI Content Generation
• 02:55 Transcription and Content Repurposing
• 03:42 Controversies and Market Trends
• 04:58 Deep Knowledge and Content Packaging

Connect with Max here:

• https://www.linkedin.com/in/maximiliangu/
• https://www.unifire.ai/ 

Connect with Counsel Cast:

• Instagram
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• Facebook
• Twitter
• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com