In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value. Tom gives listeners actionable tips on:<ul><li>00:00 Introduction to SEO Mysteries</li><li>00:51 The Dark History of SEO</li><li>01:41 Google's Dominance in Search</li><li>01:57 Understanding Google's Algorithm</li><li>02:27 Google's Relationship with SEOs</li><li>03:18 Google's Business Model</li><li>04:05 SEO and Advertising</li><li>04:51 SEO Strategy and Cost Per Click</li><li>06:39 SEO Challenges and Competition</li><li>08:12 Measuring SEO Success</li></ul> Connect with Pete here:<ul><li><a href="https://www.instagram.com/petejeveritt/" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.twitter.com/petejeveritt/" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://uk.linkedin.com/in/petejeveritt" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://m.facebook.com/peteeveritt" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="http://www.peteeveritt.com" rel="noopener noreferrer" target="_blank">www.peteeveritt.com</a>  </li></ul> Connect with me<ul><li><a href="http://www.instagram.com/counselcast" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer" target="_blank">Pinterest</a></li><li><a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://twitter.com/karinconroy" rel="noopener noreferrer" target="_blank">Karin on Twitter</a></li><li><a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer" target="_blank">Karin on LinkedIn</a></li><li><a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer" target="_blank">Conroy Creative Counsel on Facebook</a></li><li><a href="https://conroycreativecounsel.com" rel="noopener noreferrer" target="_blank">https://conroycreativecounsel.com</a> </li></ul>

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value. Tom gives listeners actionable tips on:00:00 Introduction to SEO Mysteries00:51 The Dark History of SEO01:41 Google's Dominance in Search01:57 Understanding Google's Algorithm02:27 Google's Relationship with SEOs03:18 Google's Business Model04:05 SEO and Advertising04:51 SEO Strategy and Cost Per Click06:39 SEO Challenges and Competition08:12 Measuring SEO Success Connect with Pete here:InstagramTwitterLinkedInFacebookwww.peteeveritt.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities. We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed by updates, often released around New Year's Day. The focus shifts to how SEO efforts contribute to Google's revenue through its advertising model and the need for understanding cost per click data. We underline the importance of strategic planning in SEO, particularly when targeting high-demand keywords, and explain the concept of domain authority as a measure of a website's SEO value.&nbsp;Tom gives listeners actionable tips on:<ul><li>00:00 Introduction to SEO Mysteries</li><li>00:51 The Dark History of SEO</li><li>01:41 Google's Dominance in Search</li><li>01:57 Understanding Google's Algorithm</li><li>02:27 Google's Relationship with SEOs</li><li>03:18 Google's Business Model</li><li>04:05 SEO and Advertising</li><li>04:51 SEO Strategy and Cost Per Click</li><li>06:39 SEO Challenges and Competition</li><li>08:12 Measuring SEO Success</li></ul> Connect with Pete here:<ul><li><a href="https://www.instagram.com/petejeveritt/" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.twitter.com/petejeveritt/" rel="noopener noreferrer">Twitter</a></li><li><a href="https://uk.linkedin.com/in/petejeveritt" rel="noopener noreferrer">LinkedIn</a></li><li><a href="https://m.facebook.com/peteeveritt" rel="noopener noreferrer">Facebook</a></li><li><a href="http://www.peteeveritt.com" rel="noopener noreferrer">www.peteeveritt.com</a>&nbsp;&nbsp;</li></ul> Connect with me<ul><li><a href="http://www.instagram.com/counselcast" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer">Pinterest</a></li><li><a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer">Facebook</a></li><li><a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer">Twitter</a></li><li><a href="https://twitter.com/karinconroy" rel="noopener noreferrer">Karin on Twitter</a></li><li><a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer">Karin on LinkedIn</a></li><li><a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer">Conroy Creative Counsel on Facebook</a></li><li><a href="https://conroycreativecounsel.com" rel="noopener noreferrer">https://conroycreativecounsel.com</a>&nbsp;</li></ul>

[Counsel Cast Chambers] Where do you start with SEO?

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in.

This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing.

An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth

Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart.

Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning.

Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry.

Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success.

Engage, expand, and elevate your firm with custom tailored solutions.

Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

Business

Entrepreneurship

Marketing

Management

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

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[Counsel Cast Chambers] Where do you start with SEO?

[Counsel Cast Chambers] Where do you start with SEO?

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