Episode Description:
Have you ever wondered how a family business can survive and thrive across multiple generations despite historical challenges? Join me, Dr. Donna, along with our special guest Lisa Bronner, as we unravel the incredible history of Dr. Bronner's soap empire. Born out of a century-old soap-making tradition in Laupheim, Germany, the Bronner family saga is one of resilience and rebirth. Lisa shares intimate family tales of overcoming adversity, including the rise of the Nazi party and the seismic shifts of World War II, leading to their eventual emigration and the establishment of a now-iconic brand.
Lisa and I also explore the significance of family heritage and the lessons woven into the tapestry of Dr. Bronner's history. We venture into the past through the renovation of an ancestral home in Laupheim, which now serves as both a museum and an assisted living home, and discuss the broader implications of this restoration. This labor of love underscores the importance of cross-cultural dialogue as a tool for learning and healing. We highlight initiatives like scholarships designed to promote international understanding and the enduring value of dialogue—even when opinions are divided—through heartwarming stories of friendships forged in the fires of disagreement.
In our final segment, we spotlight the unique journey of Lisa within the family business, from her unexpected transition from teaching to becoming a pivotal company educator and blogger. Discover how passion and purpose can create pathways to new opportunities, as exemplified through her blog "Going Green with Lisa Bronner" and her inspirational book "Soap and Soul." This episode is a treasure trove of insights into natural living, personal growth, and the guiding principles that have shaped Dr. Bronner's legacy. Whether you're an entrepreneur, history enthusiast, or someone seeking inspiration for healthier living, there's something here for everyone.
Highlights:
(00:01) Generational History of Dr. Bronner's
(09:16) Family Heritage and Cross-Cultural Conversations
(20:18) Family Legacy and Business Values
(33:28) Soap Company, Family Roles, Book Journey
About Lisa Bronner:
“Going green is a journey. Let’s walk together for a while and leave everything better than we found it.” – Lisa Bronner
Lisa Bronner is a prolific writer, consumer advocate, and speaker on health and green lifestyle issues. She is author of the book "Soap & Soul: A Practical Guide to Minding Your Home, Your Body and Your Spirit with Dr. Bronner’s Magic Soaps" and the blog “Going Green with Lisa Bronner.” She is the granddaughter of Dr. Emanuel Bronner, founder of Dr. Bronner’s Magic Soaps — the top-selling natural brand of soaps in North America and producer of other organic body care and food products.
Lisa helps many make the transition to a healthier home and lifestyle. Additionally, she is a vocal proponent for regenerative organic agriculture, fair trade, transparency in product labeling, and other issues related to consumer safety, social justice and environmental sustainability.
Lisa’s book "Soap & Soul" provides over 85 Green-It-Yourself recipes for caring for one’s home and body using Dr. Bronner’s products and other simple ingredients. Woven throughout this practical text are personal stories from Lisa’s own green journey, lessons learned from her life experiences as a parent, as a professional; and explanations on the science behind green cleaning – imparting readers with the confidence and knowledge to adopt a simpler, greener, and more abundant lifestyle.
Lisa’s blog, “Going Green with Lisa Bronner,” addresses diverse topics related to green living, from personal care and G.I.Y. (Green-It-Yourself) home cleaning tips, to essays on food and family, living lightly, mindfulness and daily life encouragement. Launched in 2010, the blog includes instructional videos and an active community discussion forum.
Having graduated from Duke University with a B.A. in English, she taught high school English and journalism in Raleigh, NC. Lisa now lives in rural San Diego county with her husband and three children. You can follow her on Facebook @GreenWithLisaBronner
www.lisabronner.com | www.soapandsoulbook.com
Learn more about Dr. Bronner’s Magic Soap: www.drbronner.com
Connect with Lisa Bronner on Social Media and checkout her Blog:
Facebook | https://www.lisabronner.com/
Connect with Dr. Donna:
LinkedIn: https://www.drdonnamarino.com/
Learn more about Dr. Donna’s Executive Coaching:
- Get your copy of Dr. Donna’s book, Unleash the Wise Leader in You! on Amazon.
- Learn more about Leadership & Team Trainings for Family Businesses
- Find out if our Women’s Leadership Group is right for you.
Podcast Category:
Business: Management
Business: Careers
Podcast Artist Name: Dr. Donna Marino
Show Email: [email protected]
Show Website URL: https://www.drdonnamarino.com/