Join me, Dr. Donna, your dedicated family business psychologist, as I welcome Julie Wanzer to our conversation. Julie, an expert in marketing communications for family-run businesses in the construction industry, shares her invaluable insights on women's evolving roles and the importance of digital marketing in these traditionally male-dominated sectors. Listen in as Julie recounts her personal journey of establishing credibility on construction sites and discusses the ways in which family businesses can harness platforms like LinkedIn to strengthen their online presence and become trusted brands.
In this episode, we explore the intricate world of family business dynamics with a focus on growth, succession planning, and conflict resolution. We navigate through the complex relationships inherent in family-run enterprises and consider strategies for personal branding and fostering a culture of change. With Julie's seasoned perspective, we also discuss the impact of non-family employees, the nuances of birth order, and the role of external consultants in smoothing generational transitions. Tune in for a thought-provoking discussion on maintaining trust and safety within the unique ecosystem of a family business.
Building upon our rich discussion, we examine how personal relationships within family businesses can shape the management and operational strategies of engineering and construction firms. We reflect on the critical balance between maintaining legacy and embracing innovation as new generations step into leadership roles. Moreover, we address the challenges and opportunities presented by digital marketing and in-person relationship-building across different generations. Get ready for an engaging episode that invites you to consider the harmonious integration of tradition with modernity in the context of family-run businesses.
Highlight Time Stamps:
(03:44 - 05:31) Promoting Women in Construction Industry
(07:31 - 08:30) Demonstrating Confidence in the Workplace
(10:52 - 12:12) Interest Sparks Trust and Leadership Development
(20:23 - 21:48) Building Trust in Family Businesses
(26:55 - 28:14) Team Assessment and Strengths Identification
(34:04 - 34:49) Navigating Work and Family Dynamics
(36:28 - 39:20) Succession Planning in Digital Marketing
(43:50 - 45:27) Building Relationships in the Digital Age
(46:29 - 47:36) LinkedIn Branding for Personal & Company
(50:35 - 51:46) Be Intentional in Digital Marketing
Connect with Julie Wanzer on LinkedIn:
https://www.linkedin.com/in/julie-wanzer-businessrewritten/
Learn more about Business Rewritten:
https://www.businessrewritten.com/
Order your copy of Julie’s New Book:
"Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand"
Julie Wanzer’s Bio:
Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.
She has been a business owner since 2015 with a focus on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.
Ms. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.
Connect with Dr. Donna:
LinkedIn | https://www.drdonnamarino.com/
Learn more about Dr. Donna’s Executive Coaching:
- Get your copy of Dr. Donna’s book, Unleash the Wise Leader in You! on Amazon.
- Learn more about Leadership & Team Trainings for Family Businesses
- Find out if our Women’s Leadership Group is right for you.
Podcast Category:
Business: Management
Business: Careers
Podcast Artist Name:
Dr. Donna Marino
Show Email:
[email protected]
Show Website URL:
https://www.drdonnamarino.com/