People Doing Things

Courier Media - Danny Giacopelli


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Say hello to Danny Giacopelli, Editorial Director of Courier, a magazine telling stories of modern business, inspiring people to work better and live smarter. Launched by Jeff Taylor as a free paper in 2013, it has since grown to a readership of over 100,000 people worldwide. Danny himself joined a few years later from Monocle, ready to bring his editorial skills and cultural insights to the table. Since then they have launched their own website, established their own podcast, written guides, published books and even created their Courier Fresh Fund offering cash grants for black business owners in the UK and US who have great ideas to start or grow a business. One of the things that's remarkable about Courier is that they have bucked and embraced the trend of digital. In a world where print readership was on the decline, they've managed to grow, support and report on a new generation of brands that have emerged over the last 10 years; so much so that they were acquired by Mail Chimp last year for an undisclosed sum. Mail Chimp was then acquired by Intuit for $12bn. Not bad, when a plethora of magazines have been closing down or losing out to new forms of media. For me this podcast is personal. I've been an avid reader of Courier magazine often using their quotes and insights in strategy decks, or following the latest brands they choose to spotlight in their podcast and weekly newsletter. I was also lucky enough to work on their Courier Fresh Fund when I was at Otherway. But most importantly they share a similar raison d'etre - celebrating and inspiring the entrepreneurs of tomorrow. In this special mentor edition we delve deep into Danny's 10 predictions for 2022, zooming into the untapped potential of 'unsexy business'. Future founders; if you're listening, we will be serving up some very enticing 'food for thought'. Without further adieu, I introduce to you Danny Giacopelli.
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People Doing ThingsBy Ed Little


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