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Workshop Series: 3 Steps to Creating a Course That Converts Part 2
Welcome to Part 2 of our workshop series! In this episode, you'll learn how to build, nurture, and sell to an audience excited to buy your course and solutions. We cover all the elements you need to market your best-selling course, stay top of mind, and provide the right mix of content. With this plan, your buyers will be anticipating what's next from you so they can be the first to take advantage.
6-Week Accelerator:
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator (https://coursecreationboutique.com/sixweeks)
Workshop Series: 3 Steps to Creating a Course That Converts
Online Course University is in session, and we're starting with your favorite topic: YOU. Specifically, who you are and who you are attracting.
Welcome to our new 3-part series designed to set you up to create and market a course that converts.
Over the next three weeks, I'll break down what it takes to really make an online program that potential students want to buy.
As always, there will be no fluff— and I want you to take meaningful action with these workshop-style episodes.
Whether you're a newbie starting to develop your course or a savvy course-creating business owner preparing to pivot or expand, this episode, the first in a three-part workshop, is for you!
In Part 1, you'll be able to get clear about the following:
✔️ Your personal and business identities;
✔️ What you offer; and
✔️ Who you're serving.
Plus, you'll learn how to communicate who you are and set yourself apart from the competition.
Resources to Help You Build Your Course & Business
* Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan
* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
* High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Be Part of the Community and Connect!
* Instagram: https://www.instagram.com/coursecreationboutique/
* Facebook: https://www.facebook.com/coursecreationboutique
* LinkedIn: https://www.linkedin.com/in/ginaonativia/
Make Sure Prospective Students Can Find You
In this episode, I sit down with Cinthia Pacheco, a passionate and talented search engine optimization, or SEO, consultant. You'll learn how to ensure students ready to sign up for your course can find you and how to track and improve your results in three steps.
If you're looking to take your course from a genius idea to reality, enroll in the Online Course Jump Start (https://coursecreationboutique.com/jumpstart)
Connect with new audiences to scale your course business
This week we are talking about the importance of strategic partnerships. In this episode, you'll learn practical and authentic ways to foster specific types of relationships and outcomes. The rewards of nurturing these connections can pay off for you both in business and life.
If you're looking to take your course from a genius idea to reality, enroll in the Online Course Jump Start.
Thinking about running your own online course beta, but unsure of first or next steps?
Listen to this coaching episode to learn how you can leverage the entire course validation process in a way that creates value for your business and builds engagement with your students.
Through my conversation with Santa Fe abstract artist, Andrea Cermanski, you'll learn how to:
✔️ Test your course premise.
✔️ Target and pre-qualify ideal students.
✔️ Give the right level of incentives for feedback.
✔️ Price the beta in a way that feels like a win/win for you and your testers.
In addition, you'll learn how you can promote your course to reach your ideal students without spending money on advertising.
Doing course validation well allows you to build engagement, foster trust in your expertise, and create future brand ambassadors.
Resources to Help You Build Your Course & Business
* Your Game Plan for Building a Wildly Successful Online Course—Fast: https://coursecreationboutique.com/gameplan
* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks
* High-Touch Done-for-You Services: https://coursecreationboutique.com/course
Be Part of the Community and Connect!
* Instagram: https://www.instagram.com/coursecreationboutique/
* Facebook: https://www.facebook.com/coursecreationboutique
* LinkedIn: https://www.linkedin.com/in/ginaonativia/
Shift Your Mindset to Explore, Experiment and Evolve
In this episode, Perry Maughmer, leadership philosopher and executive coach, describes how his approach to leadership can help you reach your potential as a course creator and business leader. His framework is a simple and effective way to open and change your mindset. You'll learn how to approach course creation and business growth as a leader who isn't afraid to try new approaches or embrace continuous improvement.
Get your online course done in just 6 Weeks with a proven course coach by your side. Enroll in my 6-Week Accelerator
Sell More Courses with Video
No doubt—video is critical for your online course business growth. I want you using video strategically for your course. There are limitless ways to use video effectively—in this episode, you'll learn the top five video types for demonstrating your course value.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Why Engaging Content Translates to ANY Format
Media legend and editorial icon Lesley Jane Seymour joins me to discuss how she boldly redirected her magazine editing know-how and her life's mission to the online space and her membership, CoveyClub. Lesley's knowledge of her audience, fearlessness, and insight translates into pure gold for growing your course creation business.
Get your online course done in just 6 weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
3 Steps to Building Relationships and Connecting with Purpose
On a recent playdate with my son, Tristan, I was reminded about how important it is for you to seize new opportunities and market yourself wherever you go. You can connect naturally, not sleazy, in any setting. Listen in to learn how to market yourself organically, no matter where you are.
Get your online course done in just 6 Weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
Making the jump from in-person service provider to online course creator? This episode is a must for you! In this coaching podcast, I talk with Heidi Holley, an esthetician and successful small business owner who is ready to expand her expertise into online course offerings.
As you'll hear, asking the right questions leads to the best answers for you, your online course, and subsequent business growth. I walk through identifying key components of your offer, how to position your promise in your marketing, and how to serve your students so you create raving fans.
Get your online course done in just 6 weeks with a proven course coach by your side. Get your questions answered with a limited-time bonus 1-to-1. Enroll in my 6-Week Accelerator.
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