Course Creation Boutique's podcast

Do your social media interactions, email nurtures, and launch campaigns reflect your long-term commitment to your students and your business?

As business owners, you're in it for the long haul, dedicated to nurturing your potential students to the sale.

In this episode, you'll learn how playing the long game can help you:

✔️ Use your DMs with elegance to build up love equity with your audience or with collaborators naturally.

✔️ The right balance of content-giving and promoting for your email campaigns.

✔️ Stay committed to your business growth and progress as you develop course launch mastery.

It takes time, honesty, and intention to develop an audience that knows, likes, and trusts you so much it's a no-brainer to buy from you. Pacing yourself is worth it! It allows genuine connection, fulfillment, expertise, and income to mature naturally.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

When and How to Hire

Your online course creation business is best served when you focus on your zone of genius: Creating engaging course content and leading student transformations.

To help you thrive in your greatness, I want you to hire help—the best help for your business.

Enter Molly Rose Speed, virtual assistant training and placement expert, who joins the podcast this week. You'll benefit from her wisdom on:

✔️ Hiring your ideal first or next team member;

✔️ Recognizing when it's time to hire;

✔️ Getting the most lift for your business from hiring or outsourcing; and

✔️ Onboarding and communicating for long-term success.

It's possible to find bright, talented, and skilled individuals who gel with you to scale your business.

Listen in to learn how!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

The #1 Way to Grow Your Course Creation Business

Discover how to immediately catch and hold the attention of any potential course student—whether they know you or not—through the power of story. Former NFL All-Pro, speaker, 8-time bestselling author, and my friend Bo Eason joins the podcast to teach us how to build instant trust and connection with anyone and scale our course creation.

I want you to learn how to create an instant, authentic connection and build trust with your course creation audience and students so they want to work with you and invest in your expertise.

The best and quickest way to do that—your personal story.

And there's no better storyteller in the world than former NFL All-Pro, speaker, 8-time bestselling author, and my friend Bo Eason.

Bo joins the podcast to show us how to skyrocket our course growth through the power of story.

I've collaborated with Bo on his online courses for over 10 years and every time I see him present or train, I discover powerful insights to grow my business. I think you'll do the same when you listen to our interview together.

He and his wife, Dawn, are the real deal.

You'll learn how your personal story can help you:

✔️ Build instant rapport with your audience.

✔️ Lead students into their greatness.

✔️ Become irresistible as soon as you open your mouth.

You're going to be wowed by his passion and presence. More than that, Bo walks you right to that "it" factor each of you has that makes people fascinated by and need to work with you.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Bring Your Target Audience to You

I always want you to work smarter, not harder in growing your following, your sales, and your business. Trena Little shares exactly how to stop chasing expiring content and start and keep your YouTube content working for you long into the future, while bumping up your SEO. You'll learn how to get YouTube to promote your content, leverage batch sessions for efficiency, and avoid content creation burnout all while converting more prospects to students.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

You're putting out consistent content, adding tremendous value—I want to make sure you've got your next step out there, loud and clear.

In this ep, I'll walk through my three favorite ways to deliver effective Calls to Action (CTAs) inside of your content.

You will discover:

✔️ How to embed a call to action in every piece of published content without being overwhelming or tiresome;

✔️ How to strengthen the trust your audience has in you by being aware of and offering what they most need;

✔️ Why it's important to think of your content and business cycles holistically when creating calls to action; and

✔️ How to make sure your calls to action serve you, your students, and your business.

Your audience wants the next step from you! Make it easy and enjoyable to work with you by listening to this podcast.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Welcome to episode #150! Thank you for listening, connecting, and being brilliant!

We've been focused on selling your course in the Incubator Podcast. Let's take this milestone moment to step back and see how online course expectations are changing and how best to respond.

In this episode, you'll gain insight and specific actions to:

✔️ Perform ideally as a leader, facilitator, and connector.

✔️ Ensure the needle moves quickly for your students.

✔️ Shake up your course for better engagement.

✔️ Level the playing field with your content mediums.

✔️ Be responsive in how you present information.

I'd love to hear how the Course Creation Incubator podcast has helped you! Connect with me on LinkedIn or Instagram or leave a review!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

How do your prospects feel using your website and sales page?

What amazes them about your landing page?

How are you letting them know you're making their dreams come true so it's a no-brainer to buy?

In this episode, you'll learn from two queens! Regina Martin, pronounced with the hard "g", is the Queen of Websites and I'm the Queen of Courses—and yes, my REAL name is Regina, but only my Aunt Vicky calls me that!

Back to our guest, Regina, who will help you get crystal clear on what you need and don't need for a course website that converts.

Listen to the episode and you'll gain confidence and insight on:

✔️ Which platform is the best to build on (the answer may surprise you!)

✔️ Simple must-dos for your online store/checkout for your online course

✔️ Which key elements invite your site visitors to stay or go

✔️ How to create an online presence tailored to your students

And here's the GREAT NEWS: You don't need to be tech-savvy to guide your prospects to the sale that solves all their problems!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Maybe you're passionate about reaching more people or energized to expand your expertise—but where do you start?

You'll love Susan's story, and how she felt called to pivot to writing a devotional. She had her doubts, as we all do, about trying something completely new, but she didn't let those doubts kill her creative idea before it had a chance to thrive.

Susan's story is inspiring in so many ways. You'll hear how she:

✔️ Allowed her passion and vision to inform every decision;

✔️ Chose self-publishing for her passion project;

✔️ Created a unique customer experience across multiple channels;

✔️ Collaborated with trusted resources to create an outstanding product and experience; and

✔️ Conducted a direct-mail campaign tailored to her audience.

Susan's bravery and commitment to her vision might motivate you to follow that tug too!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Whether you've got a relatively small social media following or you're a growing influencer, you want to love on your audience—and avoid turning them off.

You've worked hard to build your email list and create smart and savvy content that is engaging and trustworthy. You need to keep your fingers on your audience's pulse and make sure they are thriving and engaged because of what you offer.

You'll hear how to:

• Understand whether you and your content are staying relevant and helpful.

• Read your stats to know whether you're exhausting or nurturing your audience.

• Grow your audience with integrity and respect for their time and attention.

Part of building a sustainable course creation business is to earn and keep the trust your audience and buyers have in you so they grow with you. Let's make sure they look forward to your emails and content!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Looking back on my son's year in tennis, how much he's developed, everything that came up, and the decisions we made, helped me realize our online courses take time to evolve organically. There are steps we take and decisions we make along the way, but we also flow and respond to feedback.

In this week's episode, you'll receive the breakdown of my course creation roadmap into a 12-month, phased approach with references to all the golden nuggets you can mine in previous podcasts.

I've helped hundreds of people take their genius ideas to best-selling course delivery with this same process.

You don't have to do it all at once.

My approach allows you to intentionally develop and launch a course in reasonable steps even with everything else you have going on.

Make sure to check out all of the great podcasts to help you!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course