Course Creation Boutique's podcast

Serving Up a Tailored Student Experience

It's never one size fits all when it comes to your students.

If you've been listening to me—you know I believe that you blaze your own path when creating your online course.

For some of you—especially coaches and consultants and medical practitioners out there—a "Menu Course," or a program that offers an array of options, maybe your best bet.

In this episode, you'll discover:

✔️ How to be strategic with the components and structure of a choose-your-own-adventure approach;

✔️ How a menu course is different than a membership;

✔️ Offering à la carte as a way for certain students to learn at their own pace and deepen their work with you; and.

Please leave me a review if I'm changing your thought process or how you approach your course creation business!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

A Step-By-Step Plan to Promote Your Next Program

Workshop Your Next Online Course Launch

As my clients can verify, the energy of the entire launch sequence builds up to Step 7 where you're really going to have to put yourself out there as an authority on your content.

In this episode, we'll workshop the final two steps, including:

✔️ What to consider in creating the ideal runup content to get your audience ready for more or larger paid items with you;

✔️ Why it's especially important to have opt-ins and lead magnets during the runup; and

✔️ How sharing yourself, your presence, and your story in a captivating way creates trust for you and your offer.

Great job hanging in there to get it done and ready to launch. Let's workshop!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Workshop Your Next Online Course Launch

In Part Two of the 7-Step Launch Sequence series, you'll learn Steps 3, 4, and 5, including all the details about:

✔️ Curating your ideal target audience and ensuring it aligns with your offer and success factors;

✔️ What to consider regarding your ticket price, marketing plan, and scope, and how involved or hands-off you'll be with your audience during the launch and the course; and

✔️ Playing to your strengths when it comes to marketing channels so you shine and connect easily to the students ready to buy.

I'm thrilled you're putting in the work to get it done. Let's workshop!

After listening, go do Steps 3, 4, and 5 and DM me or share on Instagram your strongest channel and how you plan to promote your course!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

A Step-By-Step Plan to Promote Your Next Program

Workshop Your Next Online Course Launch

Now it's time to plan your first or next launch with my tried-and-true, 7-Step Launch Sequence.

You'll receive everything you need to know, ask, and decide to get launch-ready in the way that works best for you.

In Part One, you'll receive steps one and two, which include the following:

✔️ Determining the offer that works best for you and your students;

✔️ How to narrow down your ideal structure, frequency, and medium to avoid getting stuck in analysis paralysis; and

✔️ The best way to define launch goals and how to measure your success from where you are currently.

You deserve to get yourself and your course out there! Let's workshop!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

You've put in so much effort, so first, I hope you celebrate getting it done!!

I have been so impressed with parenting expert Ann Coleman's passion and action-oriented attitude. In this coaching episode, Ann and I discuss how to make the most of lessons learned from the launch and how her course was received now that it's out in the world.

This conversation will help you get into the mindset of leveraging all the ways your course can benefit more students and your business growth. You'll hear Ann's launch story and I'll walk through what questions to ask your audience and yourself to ensure you know how to get to the real-world truths and make optimal adjustments moving forward.

In this episode, you'll learn the ideal way to:

✔️ Look at course sales fairly and opportunistically.

✔️ Warm up your audience leading up to a launch.

✔️ Generate excitement for your course before, during, and after a launch.

✔️ Cash in on your value-add investments.

✔️ Solicit feedback at different stages to discover disconnects, what's working, and whether your course landed well.

Your launched course brings you vetted opportunities to diversify, repurpose, expand, and hone in on the deepest way to connect with and grow your audience. At this point, it's about continuous improvement.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

How are you ensuring you're not turning off who you're trying to attract the moment they hit your social media or sales page?

Lauren Felter, design expert and teacher, is with us to ensure your ideal client can't look away before they even start reading your brilliant copy!

Every font, color, and shape communicates who you are and what you stand for. Are you sending the most engaging message to your specific audience? How about for your secondary audience?

You'll get lots of branding wisdom, including:

✔️ How to ensure your brand is an accurate reflection of you;

✔️ What you must know to take your brand from confusing to engaging;

✔️ Two things you need wherever you are online;

✔️ How to stop throwing red flags, especially for high-ticket items; and

✔️ Two simple mistakes that detract from your video content and copy.

Listen in to ensure your design and branding add to your bottom line!

I'd love to hear how the Course Creation Incubator podcast has helped you! Connect with me on LinkedIn or Instagram or leave a review!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Welcome to my obsession: life-changing breakthroughs and what leads to them!

Ever since being part of Breakthrough with Tony Robbins, I've been fascinated by what transforms perception and gives people the exact thing they need to achieve a big dream.

Creating a course will push you past your comfort zone. It can be challenging and complex even if you understand the ins and outs. We all get to places where we lose momentum or get so focused on the desired outcome, that we freeze when things aren't meeting our expectations.

I just love the science and approach Adam Alter presents in Anatomy of a Breakthrough.

Listen in, as I breakdown the breakthrough components and how they apply to you as course creators and business owners.

You'll learn tools to help you:

✔️ Breakthrough blocks and indecision.

✔️ Remember your power when you feel powerless and lack motivation.

✔️ Find the sweet spot on your first or next script so you can move forward.

✔️ Reframe failure, unintended results, and your discomfort zone with a healthy mindset.

✔️ Build success on what seems like a failure.

I do this work because I love witnessing your breakthroughs, the way you get it done, your determination, and your brilliance!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

Setting Yourself Apart for an Easy Yes

The latest episode is inspired by this poorly executed marketing tactic and how you can get it right.

There's a way to cross-promote that helps everyone win.

Being a sales ace and generating outstanding sales results doesn't (or at least it shouldn't) come from high pressure, FOMO, or overwhelming your student or someone else's audience at the point of sale.

So, how do you put yourself out there the right way?

We discuss exactly how to ace cross-promotion and collaboration for fantastic results, including how to:

✔️ Translate your wisdom into value for someone else's audience.

✔️ Build your audience naturally through cross-promotion.

✔️ Create seamless and enjoyable sales collaborations.

Plus, I'll go over how to add value, increase your audience, and create collaborative sales relationships to push your student experience over the top.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

What does it take to create a successful and raved-about course that is an asset to your business well into the future?

I just came off one of my favorite intensive workshops of the year—Bo and Dawn Eason's Story to Stage. The energy was amazing! In some discussions, several successful leaders and business owners in the audience wanted to know whether they had what it takes to create a best-selling online course.

Over the years, I've seen what distinguishes creators who flourish from those who give up well before the course crosses the finish line, plus everything in between.

We're talking those exact elements in today's ep.

How do you know you're ready?

In this episode, you'll learn:

✔️ What foundational pieces your course needs to get a good start plus a long-term and healthy life;

✔️ Intangible qualities within you that make all the difference in seeing your course through to best-selling status; and

✔️ What it takes to get a return on your investment from your course.

More than anything, I want you to get your course across the finish line! This episode will get you there.

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course

What shifts can you create in your launch run-up and processes to overcome doubt and increase sales?

How well do you understand the way your audience consumes your content?

No course launch is the same, and Dani Paige, copy and course launch expert, joins the podcast this week to explain best practices that always bring outstanding results.

You'll learn strategies that keep your course and interaction with students fresh and enticing, including:

✔️ How to meet higher expectations easily and address relevant hesitations during pre-launch;

✔️ Why the structure of your sales page is as important as its copy and content;

✔️ How excellent launch processes can continuously serve up greater satisfaction and value to you and your students; and

✔️ The role research and connection play in launches with record sales.

Ultimately, you want to reach more people, teach them to succeed, and grow a world-class, sustainable business. Listen in to ensure you're making the most of your communications, audience insight, and every aspect of your launches!

Resources to Help You Build Your Course & Business

* VIP Half https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services: https://coursecreationboutique.com/course