How do you know if your online efforts are working?
I post on Facebook, LinkedIn, Twitter, YouTube, Instagram not to mention TikTok, my blog and a dozen other places.
My goal with all that is to get people to visit my blog and join my email list.
So, how do I know what is working best?
Analytics to the rescue! BTW, Google Analytics is FREE to use.
What is Analytics anyway?
Let’s make sure we are on same page here and explain what I mean by Analytics.
The term analytics itself means something like “numbers to analyze”.
It’s the words “Analyze” and “metrics” put together.
I’m sure you know that analyze means to investigate, research and understand something.
And Metrics is a means of measurement using numbers.
So, when we talk about web sites, analytics refers to counting visitors, counting what they do and in what sequence.
What does Google Analytics do?
As far as Google Analytics is concerned, they track all those good...
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