Jesus sends the 70, two by two, to heal the sick and share the gospel. By enlisting the participation of his followers in spreading the good news of the coming Kingdom, he initiates an early Church version of the current advertising phenomena called viral marketing. To "go viral" is to "catch on" in such a radically enthusiastic way that your product, idea or event cannot NOT be talked about.l As Christians, our mission is to "go viral" by enthusiastically sharing the good news of God in Christ with those who will then carry it on to others.